Digital Marketing

Aug 27, 2017

Evergreen Content: The POWERFUL and SUCCESSFUL Secret for SEO Blogs

How to Make Evergreen Content That Boosts Your SEO Success:

While we may hear a lot of things about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results i.e. evergreen content.

What Is Meant by Evergreen Content?

Evergreen content is content that has long-term value. It’s a page or post that users can reference for years to come because the information will always be relevant and valuable. It’s directly related to the core topics of a website and often includes:

The opposite of evergreen content is a post that can quickly become out-of-date or irrelevant. Content that is not evergreen typically includes:

Why Is Evergreen Content Important?
It is vital to have evergreen pages and posts on a website for several reasons.

 “Like an evergreen tree that always has leaves, evergreen content always has a use.”

It provides lasting, compounding value. The more you can use the content you create, the more valuable it becomes. Using evergreen content, you can produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time.

It uses core keywords and drives search traffic. When you apply keyword research and optimize evergreen content pages for SEO, you can perk up your website’s search rankings. This boosts your online authority and drives more and more traffic to your website.

It educates new customers, clients, and readers. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell.

It builds your authority. When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences.

It attracts links. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources.

It creates site continuity and hierarchy. This kind of cornerstone content permits you to build your website in a proper structured way that readers and search engines understand. However, your evergreen pages can act as the major points of an outline that organizes your website content.

How to Create Evergreen Content

As you begin producing content, go through the following steps.

Consider your topics. As you come up with good evergreen content ideas, consider your topic, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek.

For example:
  1. Answer frequently asked questions of your readers, customers, and clients.
  2. Tell beginners what they need to know about your business or industry.
  3. Come up with topics you can turn into comprehensive guides or tutorials.
  4. Think broad and then drill down into more specific topics.
  5. Make a list of evergreen topics, and then do research to pick the best ideas.
Research the keywords. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages.

How to Promote Evergreen Content

An evergreen content strategy is more than content creation. It also includes strategic content promotion. You want to highlight your content so readers can easily find and access it.
  1. Highlight it on your site.
  2. Utilize on-site linking.
  3. Promote through off-site link building.
  4. Boost social media shares.
  5. Engage in search engine marketing.
  6. Republish evergreen blog posts.

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