Jan 25, 2017

Attention SEO Rock Stars! All Keywords are BRANDED Keywords

For the past few days, SEOs and PPC marketers alike have been segmenting brand campaigns and content from more generic search terms.

However, while branded keywords tend to be unicorns in PPC, which generate ridiculously high CTRs (click-through rates) (40, 50 or 60 percent) and Quality Scores (9 or 10); and the branded keywords in SEO rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys in other words, i.e. just average at best.

While branded vs. non-branded is an interesting differentiation, it’s an incomplete one as well. Even non-branded keywords can perform like brand terms when brand affinity exists. This is the reason why we have performed re-examination of our assumptions about branded vs. non-branded keywords in both paid and organic search marketing.

Jan 5, 2017

Enhance the Optimization of Websites

Search Engine optimization (SEO) is a mind game and it’s all about staying one step ahead of your opponents. One of the best possible ways to accomplish this competitive dominance is to be aware of how search engines are modifying, and adjust your content and SEO strategy before your competitors have a chance to catch up.

Many of the internet titans could do with a bit of optimization of their websites. The SEO industry is always moving, so it’s better to be aware of these evolutions. It looks like 2017 will be an interesting year for SEO, with the latest updates dominating the arena.

Get all the latest SEO updates and NEWS for 2017. Here we are providing the latest SEO strategies and techniques required for 2017.

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