Digital Marketing

Nov 6, 2017

Steps To Perk Up Your SEO by Following Google's High-Quality Content

I am going to say it again and again - content is king - and in fact, Google always rewards high-quality content with better ranking positions. But just what makes content High-Quality according to Google? Let’s have a look:

The answer to this question is not now, but, it is something that is not implemented on websites often enough. Google’s style guides reveal that high-quality pages - the kind that ranks well in search are a combination of high-quality code, content, and UX (user experience.)

Here I have covered in terms of high-quality code - with ongoing updates and tweaks to ensure your website runs at its very best. The content, however, is up to you, and with these tips from the style guide, you will be sporting some impressive content in no time.

Aug 27, 2017

Evergreen Content: The POWERFUL and SUCCESSFUL Secret for SEO Blogs

How to Make Evergreen Content That Boosts Your SEO Success:

While we may hear a lot of things about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results i.e. evergreen content.

What Is Meant by Evergreen Content?

Evergreen content is content that has long-term value. It’s a page or post that users can reference for years to come because the information will always be relevant and valuable. It’s directly related to the core topics of a website and often includes:

Mar 13, 2017

Content Writing Tips: How to Write Effective Content for Landing Pages

To grab user’s attention on a landing page, we need a compelling and action-oriented copy. The following content writing tips will help to create engaging copy that can initiate valuable conversions on website landing pages.
  • Know Exactly Who You’re Talking To
If you skip this first step, all other copywriting tips won’t improve your landing page. To write the gripping article, first of all, you must first know exactly whom you are talking to.

Always define your target audience’s statistics and characteristics, so you are aware of the fact, what they want and need, and how they speak. When you have one target audience in mind, your article will be much more focused, rather than a largely undefined audience.

Feb 9, 2017

Search Engine Facilitates Easy Process to Spot & Share Real URLs from AMP Pages

Google is leaving no stone unturned to make it easier to see and share Real URL’s from AMP Pages. Well, now it is heard that Google is making a drastic change to how it displays Accelerated Mobile Pages so that users can easily analyze and share links that lead directly to publishers’ sites rather than to Google’s copy of the content.

Google has been displaying AMP content by making a copy of it effectively and depicting it from its own servers. Google says that AMP makes both faster and more secure for users. However, this has raised many eye brows and also raised few concerns with few publishers and users, who have found the system quite difficult for reaching content directly on a website.

Jan 25, 2017

Attention SEO Rock Stars! All Keywords are BRANDED Keywords

For the past few days, SEOs and PPC marketers alike have been segmenting brand campaigns and content from more generic search terms.

However, while branded keywords tend to be unicorns in PPC, which generate ridiculously high CTRs (click-through rates) (40, 50 or 60 percent) and Quality Scores (9 or 10); and the branded keywords in SEO rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys in other words, i.e. just average at best.

While branded vs. non-branded is an interesting differentiation, it’s an incomplete one as well. Even non-branded keywords can perform like brand terms when brand affinity exists. This is the reason why we have performed re-examination of our assumptions about branded vs. non-branded keywords in both paid and organic search marketing.

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