Digital Marketing

Nov 3, 2015

Explore the Power of Facebook Advertising

Facebook Advertising probes specific business to place custom ads or content targeting audience by gender, age, interests, and location. Facebook is a unique platform which helps meet millions of expectant customers from all across the globe to boost all business goals in a quick session. Facebook advertising features most unique ways to attract millions of audience and advertise the product to the right demographics. Advertising on Facebook creates three elements for an ad which consists of title, body, and image to draw attention of the targeted audience.

Facebook Ad Images: Size and Color
Facebook Advertising Policies provides few guidelines:
·         The ad image is limited to 110 x 80 pixels
·         The ad image should be in a ratio of 4:3 (or 16:9)
·         The ad image is limited to 5 kilobytes
·         Text: 90 characters
·         Headline: 25 characters
·         Link Description: 30 characters

Facebook Page is a social networking hub that takes your business to the next level; it is a great way to connect with right people at right time. It is an easy and quick process for Facebook Advertising Perth to choose customers for its business that can be reached on any device like desktop, computer, tablet, and smartphone. You need to provide an eye of detail with eye-catchy words when designing Facebook ads and most of the ads are to be reviewed with-in 24hours.

Oct 28, 2015

Google RankBrain Algorithm Update

Google RankBrain Algorithm

The information covered below comes from three sources. First, the Bloomberg story that broke the news about RankBrain yesterday (see also our write-up of it). Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where any of these sources are used, when deemed necessary, apart from general background information.

What Is RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

What Is Machine Learning?

Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.

What Is Artificial Intelligence?

True artificial intelligence, or AI for short, is where a computer can be as smart as a human being, at least in the sense of acquiring knowledge both from being taught and from building on what it knows and making new connections.

True AI exists only in science fiction novels, of course. In practice, AI is used to refer to computer systems that are designed to learn and make connections.

How’s AI different from machine learning? In terms of RankBrain, it seems to us they’re fairly synonymous. You may hear them both used interchangeably, or you may hear machine learning used to describe the type of artificial intelligence approach being employed.

So RankBrain Is The New Way Google Ranks Search Results?

No. RankBrain is part of Google’s overall search “algorithm,” a computer program that’s used to sort through the billions of pages it knows about and find the ones deemed most relevant for particular queries.

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