Digital Marketing

May 20, 2012

Design Your Advertisement - Facebook Marketing Secrets - Chapter 12

There are essentially four components to every Facebook Advertisement. They include:

URL – Your website address or where you want to drive traffic to. If you’re sending traffic to a promotion or sales page, then that page will be your URL. If you’re boosting traffic or awareness for your Facebook Fan Page then you’ll use that URL. You can also generate awareness for a Facebook Group, Game, Application or Event.

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