Digital Marketing

Jan 30, 2012

Did Google Owns The Domain?

Over the weekend I saw a few tweets referring to, a domain name that I had never really thought about. Clearly it’s quite valuable, since four letter domain names that spell out an actual word are nearly impossible to come by these days unless you want to pay millions for it.

The story behind the domain name is intriguing, as a community of people looking for search engine DuckDuckGo has found another search engine instead. Google. While the search engine giant owns the domain name fair and square, the decision to point the domain at its search engine had nothing to do with people looking for the Aflac mascot and appears that they’d like to grab attention away from upstart DuckDuckGo.

Here’s what founder and CEO of DuckDuckGo Gabriel Weinberg had to say about the confusion in response to a post on the DuckDuckGo community site, which sits at

Yes, came as an asset in the unrelated On2 acquisition (On2 used to be known as Duck Corp). But it just sat there (pointing to this Duck Corporation history page) for a long time.

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