Digital Marketing

Apr 25, 2012

Google Webspam Algorithm Update Rolled Out

Its been Panda Google Update which lured many and eliminated many spammy sites with lot of duplicate content. Now Google has rolled out another Algoritham update which is called “Webspam Algorithm Update” by Google Company.

Google has now focused more on literate spammers who spam its search results or purposely do things to rank better that are against Google’s publishers guidelines.  Google hopes that this algorithm will better catch people doing all the spam.

Earlier Google made two important updates in the recent one year, which includes Panda changes that successfully returned higher-quality sites in search results. And earlier this year Google launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

Google Webmaster Central Blog hinted one more update coming soon!

 In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Sites following the below techniques will definitely get punched by this update

Keyword Stuffed Content with tons of repeated main keyword with a combination of few more words (Old spam techniques)

Usage of Irrelevant links in good content. If you had a great content and linked to completely irrelevant site, you are going to eliminated by Google.

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

Vicky Khobragade said...

thanks for providing this important updates. i will be recommended others to see this post for future reference

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