Digital Marketing

Feb 15, 2012

Google Ads Delivery Method

Continuing with our Common but Confusing AdWords Options, given below are solutions for some of the more such options

Ads Delivery Method: Determine how quickly your ads are shown each day.

Standard: Show ads evenly over time
Accelerated: Show ads as quickly as possible

First option is the best choice as it will enable you to show the ads throughout the day rather than in the beginning only. This will enable you to reach a wide range and demographics of audience.

Networks: It provides options to select Search and Display network. By default both are selected. The decision to run your campaigns on content network depends upon your choice. You should select Search Partners as well in Search network along with Google as it will provide more exposure to ads. Content network provides much lesser clicks than Search network but offer lower CPC and wide range of ad formats. It is recommended that you create a separate campaign for the content network as keyword and ad requirements are bit different from search network.

Position Preference: This refers to which position your ad will display on the search results page. Use this option only if you are comfortable paying higher CPC and focused more on gaining traffic only. Adjusting bids and positions manually will provide much higher return on investment.

Not all local businesses serve their customers from a brick-and-mortar storefront. For example, some businesses operate from a home address. Others are mobile and have no central location (e.g. plumbers). If a local business serves customers at their locations, it can list its Service Area in Google Places – the area it’s willing to serve – on Google.

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