Digital Marketing

Jan 23, 2012

Facebook declared 60 new applications

Facebook declared 60 new applications and encourages developers to build more on its Open Open Graph platform.

In a Facebook Developer Blog post, Eddie O'Neil announced the launch of more than 60 new apps, writing, "Starting today, developers can build apps that let people add anything they love to their Timelines — whether it is eating, traveling, shopping, running or taking pictures."

Desperately Looked forward to Apps:
The Open graph applications release statement was predicted to happen last night in a press event. First, Facebook started moving out its new Schedule function, another step toward providing users' whole life to Facebook.

Facebook says that "apps carry your Schedule to daily life."

Available applications period a variety of actions, from songs and information to fitness and entertainment. New applications include:
  • Rhapsody
  • Digg
  • TripAdvisor
  • Urbanspoon
  • Fab
  • Pinterest
  • RunKeeper
  • MapMyFitness
  • Words With Friends
  • Hulu
  • Goodreads
Before you get too energized and start developing your own applications, be sure to check out the Open Graph Checklist. Software must stick to the following tips if they're going to get the press and officially release.

Frictionless Sharing Friction

The new apps bring with them fresh privacy concerns about Facebook's frictionless sharing. Back in October, Facebook faced a lawsuit over data it collected even after users logged out of the site, and frictionless sharing got some unflattering attention. Facebook's response was:

…we use cookies on social plugins to personalize content (e.g. Show you what your friends liked), to help maintain and improve what we do (e.g. Measure click-through rate), or for safety and security (e.g. Keeping underage kids from trying to signup with a different age). No information we receive when you see a social plugins is used to target ads, we delete or anonymize this information within 90 days, and we never sell your information."

What kind of information will all these new apps share?

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