Digital Marketing

Nov 30, 2011

Organic Traffic Generation To Your Site

Organic traffic to your site largely depends on how effectively you promote your sites with various tools and techniques. This kind of traffic is generated naturally and without employing any short cuts or paid submissions for the promotion of a website. After submitting your site to various search engines you may have to wait for months to get your site details appear against a search term used. This waiting period will be more especially when your site has less unique content.

The first step in generating organic traffic to your website is to have enough unique content in your site. Unique content is a very attractive food for search engines. All your inner pages should be linked from the homepage. The first page a search engine is going to visit is your homepage. Once it indexes your homepage it looks for further information through these links.

Verbatim Search Tool By Google

In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term. This verbatim search removes personalized, corrected, suggested, related, and non-inclusive results.

The Verbatim Tool

After conducting any standard search, users can navigate to the left menu on the SERP and choose "More search options" > "Verbatim." This will direct the user to a new search results page that eliminates several types of results.
On the verbatim page, users will see only results that:
  • Include all their search terms.
  • Match their exact spelling.
  • Use the same tense (e.g., "is" and "was" will be seen as distinct).
  • Use the same verb form (e.g., "swimming" and "swim" will be seen as distinct).
  • Use the same plural vs singular form (e.g., "hat" and "hats" will be seen as distinct).

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