Digital Marketing

Sep 13, 2011

Facebook is playing a prevailing role in American life

Nielsen's latest report an overview of social media in which Facebook is playing a prevailing role in American life, From 4 out of 5 active Internet users visit social networks and blogs and about 40 percent of social media users access from their mobile phones.

Social networks and blogs represent almost one quarter (22.5 percent) of Americans spend their time online, more than twice the playback time of video games (9.8 percent).

The best blogs and social networks of America, Facebook patterns the prech, with 53 million minutes spent navigating news feeds, updating the statutes, viewing photos and videos and comment on everything. Other sites left in the dust, the second place is for blogger not even breaking the mark of one million minutes. Facebook has more than 140 million visitors in May, three times the audience of Blogger, and reaches 70 percent of active Internet users in the United States.

Age 18-34 women are the most active social networkers, and is more likely to grad school in New England, who is also Asian American, and making less than $ 50,000 a year.

Although the vast majority of consumers continue to use social media via computers (97 percent), 37 percent also get for mobile phones. And 'the second most popular feature of their phones, and next to the GPS and above downloading/playing music.

While Facebook is clearly demonstrated throughout the report, another side emerges as a powerful social networking: Tumblr. "In May 2011 were Internet users aged 18 to 34 were 75 percent more likely than average to visit Tumblr."

Finally, the report shows that social networking is not just an American phenomenon. "In view of the entire sample of 10 global markets, social networks and blogs are the top-line target for the share of each country for most of the time spent, and extends for at least 60 percent of active Internet users."

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