Digital Marketing

Sep 21, 2011

Google+ is now to the public - Guide to Google+

Some people jumped in early on the beta version of Google+ and have had time to play around. Others did not get an early invite from their friends and have been waiting for Google+ to open to the masses. That time is now. Google+ is now to the public.
With more users being added as we type, now is a good time to cover the basics. When you get on Google+ what do you need to know? What are the cool things to check out?

Your Profile

The first thing that you should do is setup your profile. I love the way that Google+ displays user profiles. It is clean and relevant info is easy to find. My favorite part is the About tab. You can actually post your bio, and all the of the links that you want people to know about are displays in the right sidebar.

Sep 19, 2011

SEO Strategies to increase Visitors to Your Site

Below are few SEO steps which need to be done to increase visitors to the site

Write a Page Title
Write a Description and Keyword META Tag.
Include Your Keywords in Header Tags H1, H2, H3.
Make Sure Your Keywords Are in the First Paragraph of Your Body Text
Use Keywords in Hyperlinks.
Develop Several Pages Focused on Particular Keywords
Submit Your Webpage URL to Search Engines.
Fine-tune with Search Engine Optimization.
Promote Your Local Business on the Internet

Google News is now creeping with Googlebot

Google News recently upgraded their infrastructure to crawl with Googlebot which is main user agent. What does this mean? Not for most publishers. Any new organizations that wish to retire from Google News can continue to do so: Google News will always respect the robots.txt entry Googlebot-News, Google old user agent, if it is more restrictive than the robots.txt entry for Googlebot.

Google Help Center provides detailed guidance on using the robots exclusion protocol for Google News, and publishers can contact the Google News Support Team if they have any questions, but we wanted to first clarify the following: 

Sep 13, 2011

Facebook is playing a prevailing role in American life

Nielsen's latest report an overview of social media in which Facebook is playing a prevailing role in American life, From 4 out of 5 active Internet users visit social networks and blogs and about 40 percent of social media users access from their mobile phones.

Social networks and blogs represent almost one quarter (22.5 percent) of Americans spend their time online, more than twice the playback time of video games (9.8 percent).

The best blogs and social networks of America, Facebook patterns the prech, with 53 million minutes spent navigating news feeds, updating the statutes, viewing photos and videos and comment on everything. Other sites left in the dust, the second place is for blogger not even breaking the mark of one million minutes. Facebook has more than 140 million visitors in May, three times the audience of Blogger, and reaches 70 percent of active Internet users in the United States.

Sep 8, 2011 Review Analysis and Stats is the world No. 1 search engine. Google was found on 15th September 1997. is hosted in Mountain View, California, United States and its ISP is GOOGLE INC.'s IP is

Currently Google has 15,300 back links with 10 Page rank. loading speed is very fast (765 ms) and 91% of sites are slower than it. main language is English. Around 40% of visitors are the from USA.

In June 2011 Google introduced "Google Voice Search", and "Search by Image" features allow users to search for words by speak and by giving images. Google Search provides 22 special functions like the original word search capabilities. These are synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores.

Sep 6, 2011

Effective Title Tag Optimization To Get Into Rankings

 Title Tag Optimization:
Web page titles are most important part of getting your site or blog in to rankings. When Google launched, Google was entirely dependent on the title and meta tags. Over time, meta tags, has lost its value due to a lot of people who completely inappropriate. However, the titles of the pages still hold a value to it, when it comes to SERP [search engines results page]. Together with your other SEO tactics to optimize the titles of web pages can cause a substantial difference in traffic from Google.

Avoid site’s name in titles:

This could also be read as "avoid duplication of texts." If you want an opinion, most blogs have their own names on the titles included on each page. For example, over-I would be 'About Me |. "In practice, it will include" "on each page of your blog or site Google does not like duplicate titles. Double that have less value than others. The first thing I do is make sure that all titles are unique. Make sure that does not repeat the same text in all the titles on your page. The best fitting title would be "my first post", which is the title of your post.

Sep 2, 2011

Building Links Through Social Media Optimization (SMO)

Building Links Through Social Media Optimization (SMO): Social media is growing in the links and was built to share content! If you're not enjoying the feat of building links between the media you are missing out on some good connections (social cues) that have much weight in the eyes of search engines.

1. Social Bookmarking Sites
The social bookmarking sites are a good place to get links to content items and help promote your content to a wider audience.

2. Share Buttons
Share buttons let your target audience to promote your content for you. As each like/ Tweet / post / email / +1 etc, therefore sends a signal to search engines that your content is valuable and useful. If your blog is on the same domain as the website of your company, it is a great way to create the total value of your site. Internal links provide the pages on your site to share the juice links to other pages so strongly associated blog disclose their trust factor with the rest of your site.

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