Digital Marketing

Aug 25, 2011

Google +1 button crossed 4 billion daily views

In June, Google launched +1 button to the sites, making it easier to recommend content across the Internet. In July, underwent a nearly 2 billion impressions a day, and also Google made much faster. Today, +1 button appears in more than a million sites, with overall four billion impressions per day.

Google launching two features for +1 button that make a more useful buttons for users and publishers.

Share With Google + Circles 

Clicking a +1 button is a great way to show the contents to others when they search on Google. But sometimes you want to start a conversation right away at least with some friends. So from yesterday, Google make it easy for Google + users to share Web pages with their circles directly from a +1 button. Just a side as usual and look for new "Share on Google +" option. From there you can comment, select a circle and share.

Aug 22, 2011

Google Sitelinks Updated - Number and Size of Sitelinks Are Increasing

Google Sitelinks, the outstanding feature SERP popular sub-pages of the most important webpages. The number and size of Sitelinks are increasing.

Google has official made it, users "in all supported languages", that "using modern browsers such as Chrome, Firefox or IE 7 and more" can able to see the sitelinks of the search for branded sites.

Sitelinks look like:

Aug 19, 2011

Increase Your Google Ranking With Google+

You've probably heard about the potential Google + has for businesses to connect with customers. But did you know it can actually help with your website ranking? Google have made it very clear that content from Google + will be "fed back into search results and rankings". The SEO benefits alone are amazing! And if you don't have plans to create a Google + account, you'll miss out on an incredibly easy way to drive traffic to your website.

Google + & SEO

Most social networking sites put a "no follow" attribute for outgoing links on their site, that said the search engine bots crawl do not follow the link. This minimizes spamming for SEO purposes. On the other hand , outgoing links from Google+ have "follow" attribute, a lot of link juice to your website.The benefits of SEO for Google + are sure to be a hit with companies seeking to acquire free organic search traffic.

Aug 17, 2011

Updated Google Analytics and Google Panda In France

If you look at your stats with the Google tool, be aware that there was an update that can disrupt your reading.

The tool analyzes Google Analytics has been updated 24 hours prior to the introduction of Google Panda in France. There is no information if one has a direct relationship with each other or not, but for the analysis of the updated search engine, it will be important to know the changes if you want to identify some Google filters the famous Panda.

What changes specifically, the session ends before the following: more than 30 minutes between each page at the end of the day or when the browser is closed. The new model now works well, closes the session if more than 30 minutes between each page at the end of the day or when a filter is detected.

Aug 8, 2011

Google does crash bad content

Google has recently released a major update of its search algorithm . It is essentially about low-quality sites below to place in search. It is striking that in the last week masses search engine rankings have crashed. I have all the times a bit under the microscope and compiled the factors that have led in recent days to massive declines Visibility:
  • Directory listings
  • Pages with little content
1st Directory listings
The theme directory listings, especially for large Internet portals is to be found again and again. Such lists are used to improve the internal linking, and in this case means that the address entries are found more easily. This fly but just mass from the index. The interesting thing is that this does not affect the visibility great. I've watched a few of these kind of portals address. Without exception, all just to lose at least 30% of their indexed pages. In the above case studied is as high as 85%. But, and this is the interesting part: It has no effect on the visibility of the page. The investigations which I made ​​to show the topic however, for example, that such a move, the linked list of pages sub-pages in the rankings down. It almost seems as if this kind of internal linking is just completely devalued.

Google gives U.S. authorities of servers in Europe

Google is a U.S. company obliged to disclose information to U.S. authorities. Even if these data are stored in Europe.

The U.S. government has access to user data that is stored outside of the United States. Google confirmed that the Business Week . In the past there have been several inquiries by the U.S. government, the authorities hand over data. Google makes no secret of it and regularly publishes its own statistics for such cases. The U.S. government has also empowered to interrogate this data when the affected server is in Europe.

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