Digital Marketing

Mar 1, 2011

Control Your Snippets in Google Search Results

Where does Google retrieve snippets from?

Google retrieves snippets from three different locations, namely: (i) META Description, (ii) Page content, and (iii) Open Directory Project (ODP). It is up to Google to choose what they think is the most relevant to the search query.

Can we control search snippets?

Yes, below are some ways of controlling them.

• Avoid duplicate title tags and META Descriptions. Having multiple pages with duplicate title and META Description can result to Google’s ranking of wrong pages or filtering of the desired META Description.

• Optimise your META Description. Make sure that it is relevant to the page and appears to be convincing to the target audiences or users and including the target keywords on it is helpful to your SEO.

• Block ODP Listings. If Google displays a different snippet and if you think it came from Open Directory Project then there is a META tag you can use in order to block Google from using the ODP listing. The META tag is: META Name="Robots" CONTENT="NOODP"

• If ever you want to block your snippet entirely for some reasons then this is the META tag to use: meta NAME="GOOGLEBOT" CONTENT="NOsnippet"

This should be done with CAUTION as this will entirely remove your snippet in search results.

Online SEO Marketing said...

This is the best way to knowing about how we control search snippets in google search results. The snippet is the 2 line summary that appears along with the link to the website. Thanks a lot..

SEO Experts said...

Thanks for the information.....

Unknown said...

Hello Friends,

This is a nice blog gives the information about how to control the snippets. This blog also gives some ideas how to control the snippet I like this blog very much. Thanks a lot...
SEO Company Singapore

seo singapore said...

Great thoughts you got there, believe I may possibly try just some of it throughout my daily life...Seo Singapore

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