Digital Marketing

Feb 24, 2011

Changes in Google Algorithm To Push Low-Quality Sites

Google said Thursday that it had made a major change to its algorithm in an effort to improve the rankings of high-quality Web sites in its search results — and to reduce the visibility of low-quality sites. While the company did not say so explicitly, the change appears to be directed in part at so-called content farms like eHow and Answerbag, which generate articles based on popular search queries so they will rise to the top of the rankings and attract clicks.

Google has been facing criticism from some users for allowing articles that aren’t useful to appear prominently in search results. That has now changed, according to the company.

“This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other Web sites or sites that are just not very useful,” Amit Singhal, a Google fellow, and Matt Cutts, head of the spam-fighting team, wrote in a company blog post. “At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google has said that it makes about 500 changes to its algorithm a year, but most are so small that the company doesn’t announce them. This one will affect 11.8 percent of search queries, Google said, so it is big enough to significantly change the results that people see.

Google’s announcement did not mention content farms. But Mr. Cutts has spoken in recent weeks about the problem and said Google was working on algorithm changes to fix it. “In general, there are some content farms that I think it would be fair to call spam, in the sense that the quality is so low-quality that people complain,” he said in a recent interview.

While the content on these sites can be useful, much of it is closer in value to the eHow article on making friends in college, which includes tips like “consider joining a sorority or fraternity” and “remember to have a good time, smile and laugh.” Many of the articles on these sites are phrased as how-tos, and even after Thursday’s change they still show up as top results in searches for how to do something — but if someone phrases a search query that way, they might want to read such an article. In the blog post, Google said the updated algorithm rewards high-quality sites, so the effect will become clear over time.

Last week, Google introduced an extension to the Chrome browser that people can use to block certain sites, and said it would study which sites people block to figure out which ones bother users. On Thursday, Google said that it did not use this data to change the algorithm, but that the new algorithm caught 84 percent of the most-blocked Web sites.

Feb 20, 2011

Top On-Page Optimization Factors

The most important part of search engine optimization is fine tuning of on page factors. Below are some of the top on page search engine optimization factors which cannot be ignored. Do check if you are missing something while optimizing your web pages:

1. Page Title Element
2. Page Name (url)
3. Keyword prominence
4. Keyword proximity
5. Keyword density
6. Location of Keywords on the Page (beginning to end, keywords in links, location of keywords in paragraph, footer, sidebar, header etc)
7. Number of occurrences of keyword
8. Heading Tags (h1-h3)
9. Text Type (bold, italic)
10. Links(Anchor text, location of links(header/footer..), title tag, inbound links, outbound links)
11. Images(file name, title element, alt attribute, location of image in the page, links on image)
12. Number of words in a page
13. Page layout (css errors, html errors, xhtml compliant)
14. Meta Tags (description, keywords, robots, content type)
15. Lower and Upper case letters in words
16. Use of stop words
17. Comment tags

Feb 18, 2011

Best WordPress SEO Plugins

WordPress is one the most popular tools for publishing content on the web. Everything from e-commerce websites to blogs can be developed using WordPress. Additionally, the WordPress community has built up a huge offering of free themes and plugins to make it easy for newcomers to get content published on the web quickly and easily.

However, just posting content on the web isn’t enough for many; attracting people to your site is part science, part art — and many WordPress plugins help you do just that. This is a listing of top-notch WordPress plugins for SEO to improve your WordPress site’s search engine rankings.

SEO Rank Reporter

SEO Rank Reporter
This WordPress SEO plugin allows you to track certain keywords in your site, and then issues you a report every 3 days (with all sorts of pretty graphs to boot). The plugin will also notify you via email whenever certain keywords experience major changes in search engine ranking.

Feb 4, 2011

Google Chrome Updates - A Dash Of Speed And 3D Applications

On 3rd Feb, google pleased to bring new features of Chrome beta-channel stable build, which including WebGL, Chrome instant, and the Web Store.

WebGL is a new technology that provides hardware acceleration for 3D graphics in your browser. With WebGL in Chrome, you can experience the rich 3D experiences in the browser without additional software. Curious about the possibilities in three dimensions? Try these demos to experience the power of WebGL in the latest stable version of Chrome.

Chrome Instant (Instant to Google), web pages you visit frequently begins playing as soon as you start typing the URL. ("Look, Mom - no enter key!"). If supported by your default search engine, search results are displayed instantly when you type queries in Omnibox. Instant To test, you must activate tab basic options Chrome.

Finally, the Chrome Web store is open to all users in the U.S. Chrome. As part of this we have added a link to the web store Chrome New Tab, and two sample applications. (If you use these sample applications, which will automatically disappear after a while).

Some of the latest e-commerce, and Chrome web store include BBC goodfood, Autodesk, Sesame Street, the nine games and Marvel Comics. There are also many applications that use the latest web technologies to deliver an immersive, like TweetDeck and the New York Times. Even if the store is currently only available in Chrome users in U.S, We hope to expand the availability of users around the world soon

Feb 3, 2011

YouTube New Home Page For All

The new home page of YouTube, this month rolled around, google goal was to gain more weight on "Videos for you". Therefore google deleted or moved some elements of the page to make room for videos that matter more to you—your subscriptions, friends’ sharing and recommendations. google hope that everyone will enjoy video and so google was always willing to hear suggestions for improvements.

What you hear is what you get with Pomplamoose, musical partner of YouTube, which has raised millions of videos viewed on YouTube. Every sound you hear their music videos, produced by an instrument which have played in their music videos, refreshing old fashioned idea that they call "song of the video." Pomplamoose original approach to music has opened up new opportunities for them in other fora, such as a TV (see their Hyundai commercials).

Source: Google blog

Google Launched an Algorithmic Change Tend to Rank Sites

Last week, Google launched an algorithmic change tend to rank sites with original content scraper so low. The net effect is that researchers are more likely to see the sites that wrote the original content. An example would be tend to rank higher than sites that just reuse the content. Note that the algorithm change is not specific to well.

It was a very specific launch just over 2% of change requests in a certain way, but less than half of one percent of search results enough to change anyone if really noticing. The net effect is that researchers are more likely to see the sites that wrote the original content rather than a site that scraped or copy content from the original site.

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