Digital Marketing

Dec 22, 2011

Track Your Online Reputation - Free & Paid trackers

Positive word-of-mouth is an Internet business owner’s best friend… but negative word-of-mouth can become their worst enemy practically overnight.

If you’re not keeping track of what your customers and competitors are saying about you and your product or service, you risk turning a blind eye to complaints or concerns that could put a big dent in the reputation of your online business. Why let your potential customers find that information before you do – and especially before you get a chance to make things right?

I've collected eight great ways to check out what people are saying about you online: five free places to head on the Web, and three tools you pay to use.

Paginate Your Website for SEO

Content pagination dominates all over the web to categorise information on resource-heavy websites such as e-commerce suppliers, blogs, and publish places. If you have a website with a lot of information, how should you handle pagination with respect to SEO? Get away from what you have as it is and let the search engines choose the rest? Or should you offer some simple HTML mark-up to offer them a aiding hand? This publish will tell you how to paginate for SEO, as well avoid a few of the standard pagination problems.

A couple months ago, The look for applications offered a way to help entrepreneurs put into exercise appropriate, look for search engine-friendly pagination. By using the rel=”next” and rel=”previous” weblink meta information within the go place of your website, you can tell The look for applications if there is a website which follows the existing website, or if there is a previous website before the existing one. Usually, this locations your web sites into a amazing, easy-to-understand pattern.

New Comodo Software Provides Faster, More Affordable IT Security for SMBs

Endpoint Security Manager 2.0 Business Edition eliminates obstacles such as implementation time, cost and complexity while providing strongest protection available at best price

Jersey City, NJ, December 21, 2011 – Comodo (, a leading certificate authority and Internet security solutions provider, today released Endpoint Security Manager 2.0 Business Edition, which addresses the needs of small- to mid-sized business owners and other computer users with limited time and IT support resources, at a category-redefining price point under $1 per managed endpoint backed by an industry-first $5,000 limited warranty.

The new version of Comodo's Internet security management software for businesses greatly reduces the time to configure, test and deploy a network-wide security system and improvements in console usability allows businesses to accomplish in hours what may currently have taken days. In addition to the savings business owners can realize via increased productivity, the product's support for a non-dedicated management server can save business owners thousands of dollars in hidden costs of server software and hardware, and the improvements in antimalware technology can save them hundreds of dollars over using competitive solutions.

Dec 13, 2011

Article Marketing New Strategy

Now that submitting the plethora of article directories is only good for a little bit of traffic and a few low quality backlinks, marketers have turned to a new strategy called, article syndication, to get their content in front of hungry eyes. There are a few basic ways to use article syndication and gain the traffic benefits from it.

1. Make Connections

One way to get your content syndicated to many people over a short amount of time is to make connections with blog owners, webmasters, and e-zine publishers in your industry. This will allow you to work directly with the owner and provide them with high quality content they can use on their websites, blogs, and in their newsletters.

Dec 6, 2011

Youtube With New Look - Youtube Updates

The YouTube homepage is your gateway to a vast entertainment universe. On the left side of the homepage you can create your own, personal, customizable YouTube Channel line-up. Sign in, or create a YouTube account. Then you can browse recommended Channels; customize your homepage’s feed; even link your YouTube account to Google+ and Facebook to see what your friends are sharing. The new homepage feed Google launched earlier this year is now front and center on the homepage. You can switch between feeds by clicking on different Channels on the left.

Google launched an improved Channel design focused on what matters most: helping users find great videos. As different uploaders have different goals, Google created new Channel templates to meet users needs whether you produce one video a week or have thousands of videos for a fan to browse. Some partners have even uploaded videos talking about the features, or giving tips on how they’re taking advantage of the new design.

Dec 4, 2011

Free SSL Certificate For Small to Medium Business

Get the gold padlock instantly with a Free SSL Certificate. Break free from warning messages with Comodo's free ssl certificate, trusted by over 99% of browsers. This is not a trial certificate - Free SSL is a fully functional SSL certificate.
  • Completely free ssl protection
  • Trusted by over 99% of browsers
  • Fast validation
  • 2048-bit ready
  • 128/256 bit encryption
  • Gives you the gold padlock
  • Long 90 day validity period

Dec 1, 2011

AntiVirus Designed for Android Devices

CMS combines a mobile-optimized antivirus scanning engine with a mobile security manager to provide real-time protection against known and emerging threats on your mobile device. You can filter out annoying calls and text messages by configuring white and black contact lists or simply block messages by certain keywords. CMS also gives you "Private Space" - private calls, text messages and contacts that are for your eyes only.

"Always on" virus protection and an on-demand scanner help keep your device clear of viruses and unsafe apps. One touch scans and scheduled scans are provided as well as a system “Health Check” feature that quickly identifies viruses, unsafe apps and potentially risky settings.

Nov 30, 2011

Organic Traffic Generation To Your Site

Organic traffic to your site largely depends on how effectively you promote your sites with various tools and techniques. This kind of traffic is generated naturally and without employing any short cuts or paid submissions for the promotion of a website. After submitting your site to various search engines you may have to wait for months to get your site details appear against a search term used. This waiting period will be more especially when your site has less unique content.

The first step in generating organic traffic to your website is to have enough unique content in your site. Unique content is a very attractive food for search engines. All your inner pages should be linked from the homepage. The first page a search engine is going to visit is your homepage. Once it indexes your homepage it looks for further information through these links.

Verbatim Search Tool By Google

In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term. This verbatim search removes personalized, corrected, suggested, related, and non-inclusive results.

The Verbatim Tool

After conducting any standard search, users can navigate to the left menu on the SERP and choose "More search options" > "Verbatim." This will direct the user to a new search results page that eliminates several types of results.
On the verbatim page, users will see only results that:
  • Include all their search terms.
  • Match their exact spelling.
  • Use the same tense (e.g., "is" and "was" will be seen as distinct).
  • Use the same verb form (e.g., "swimming" and "swim" will be seen as distinct).
  • Use the same plural vs singular form (e.g., "hat" and "hats" will be seen as distinct).

Nov 18, 2011

Google Analytics Uses Against You?

To rephrase the question, spy on you with their Google Analytics? Do they take that information and then possibly use it against you?

I think this idea comes from the conspiracy theory would have you believe Google is evil. Of course, it is true that Google currently dominates many utilities on the web: e-mail, Analytics and other Google Apps.

However, Matt Cutts, an engineer from Google Web Spam team, officially declared that his team does not have access to Google Analytics and Google Analytics team has no access to their information. So they do not use Google Analytics against anyone.

Nov 17, 2011

International SEO Strategy

Establishing a global web presence and optimizing for search engine results is more than just translation. In fact, without a true understanding of the cultural, political, linguistic, and social differences of the targeted country, marketers run the risk of driving users away. And, without the proper International SEO Strategy, they run the risk of something worse – never being found by users in the first place. Take a look at some of the best-practices and strategic tips below to help you gain international exposure and SEO value.

Nov 15, 2011

Google Shuffles Ad Placement - Online Search

Google believes it can make more money by placing some of its ads below its search results instead of alongside them.

The reshuffling began appearing on Google's website on Wednesday. The shift won't preclude ads from still appearing in the right column next to the search results.

Google found that certain ads generate more clicks when they appear at the bottom of the page. That's important to Google because it gets paid a certain amount each time an advertising link gets clicked. The company didn't specify what kinds of ads are likely to get the bottom-page billing.

Google Inc., which is based in Mountain View, California, regularly tweaks its search formula and advertising system in an effort to deliver better results to Web surfers and companies trying to promote their products.
The company's tactics have proven highly effective so far. Google handles about two out of every three Internet search requests. It is expected to sell more than $35 billion in advertising this year.

Google Ten recent algorithm changes

Today we’re continuing our long-standing series of blog posts to share the methodology and process behind our search ranking, evaluation and algorithmic changes. This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we’ve made over the past couple weeks.

We’ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year. In that spirit, here’s a list of ten improvements from the past couple weeks:

Sep 21, 2011

Google+ is now to the public - Guide to Google+

Some people jumped in early on the beta version of Google+ and have had time to play around. Others did not get an early invite from their friends and have been waiting for Google+ to open to the masses. That time is now. Google+ is now to the public.
With more users being added as we type, now is a good time to cover the basics. When you get on Google+ what do you need to know? What are the cool things to check out?

Your Profile

The first thing that you should do is setup your profile. I love the way that Google+ displays user profiles. It is clean and relevant info is easy to find. My favorite part is the About tab. You can actually post your bio, and all the of the links that you want people to know about are displays in the right sidebar.

Sep 19, 2011

SEO Strategies to increase Visitors to Your Site

Below are few SEO steps which need to be done to increase visitors to the site

Write a Page Title
Write a Description and Keyword META Tag.
Include Your Keywords in Header Tags H1, H2, H3.
Make Sure Your Keywords Are in the First Paragraph of Your Body Text
Use Keywords in Hyperlinks.
Develop Several Pages Focused on Particular Keywords
Submit Your Webpage URL to Search Engines.
Fine-tune with Search Engine Optimization.
Promote Your Local Business on the Internet

Google News is now creeping with Googlebot

Google News recently upgraded their infrastructure to crawl with Googlebot which is main user agent. What does this mean? Not for most publishers. Any new organizations that wish to retire from Google News can continue to do so: Google News will always respect the robots.txt entry Googlebot-News, Google old user agent, if it is more restrictive than the robots.txt entry for Googlebot.

Google Help Center provides detailed guidance on using the robots exclusion protocol for Google News, and publishers can contact the Google News Support Team if they have any questions, but we wanted to first clarify the following: 

Sep 13, 2011

Facebook is playing a prevailing role in American life

Nielsen's latest report an overview of social media in which Facebook is playing a prevailing role in American life, From 4 out of 5 active Internet users visit social networks and blogs and about 40 percent of social media users access from their mobile phones.

Social networks and blogs represent almost one quarter (22.5 percent) of Americans spend their time online, more than twice the playback time of video games (9.8 percent).

The best blogs and social networks of America, Facebook patterns the prech, with 53 million minutes spent navigating news feeds, updating the statutes, viewing photos and videos and comment on everything. Other sites left in the dust, the second place is for blogger not even breaking the mark of one million minutes. Facebook has more than 140 million visitors in May, three times the audience of Blogger, and reaches 70 percent of active Internet users in the United States.

Sep 8, 2011 Review Analysis and Stats is the world No. 1 search engine. Google was found on 15th September 1997. is hosted in Mountain View, California, United States and its ISP is GOOGLE INC.'s IP is

Currently Google has 15,300 back links with 10 Page rank. loading speed is very fast (765 ms) and 91% of sites are slower than it. main language is English. Around 40% of visitors are the from USA.

In June 2011 Google introduced "Google Voice Search", and "Search by Image" features allow users to search for words by speak and by giving images. Google Search provides 22 special functions like the original word search capabilities. These are synonyms, weather forecasts, time zones, stock quotes, maps, earthquake data, movie showtimes, airports, home listings, and sports scores.

Sep 6, 2011

Effective Title Tag Optimization To Get Into Rankings

 Title Tag Optimization:
Web page titles are most important part of getting your site or blog in to rankings. When Google launched, Google was entirely dependent on the title and meta tags. Over time, meta tags, has lost its value due to a lot of people who completely inappropriate. However, the titles of the pages still hold a value to it, when it comes to SERP [search engines results page]. Together with your other SEO tactics to optimize the titles of web pages can cause a substantial difference in traffic from Google.

Avoid site’s name in titles:

This could also be read as "avoid duplication of texts." If you want an opinion, most blogs have their own names on the titles included on each page. For example, over-I would be 'About Me |. "In practice, it will include" "on each page of your blog or site Google does not like duplicate titles. Double that have less value than others. The first thing I do is make sure that all titles are unique. Make sure that does not repeat the same text in all the titles on your page. The best fitting title would be "my first post", which is the title of your post.

Sep 2, 2011

Building Links Through Social Media Optimization (SMO)

Building Links Through Social Media Optimization (SMO): Social media is growing in the links and was built to share content! If you're not enjoying the feat of building links between the media you are missing out on some good connections (social cues) that have much weight in the eyes of search engines.

1. Social Bookmarking Sites
The social bookmarking sites are a good place to get links to content items and help promote your content to a wider audience.

2. Share Buttons
Share buttons let your target audience to promote your content for you. As each like/ Tweet / post / email / +1 etc, therefore sends a signal to search engines that your content is valuable and useful. If your blog is on the same domain as the website of your company, it is a great way to create the total value of your site. Internal links provide the pages on your site to share the juice links to other pages so strongly associated blog disclose their trust factor with the rest of your site.

Aug 25, 2011

Google +1 button crossed 4 billion daily views

In June, Google launched +1 button to the sites, making it easier to recommend content across the Internet. In July, underwent a nearly 2 billion impressions a day, and also Google made much faster. Today, +1 button appears in more than a million sites, with overall four billion impressions per day.

Google launching two features for +1 button that make a more useful buttons for users and publishers.

Share With Google + Circles 

Clicking a +1 button is a great way to show the contents to others when they search on Google. But sometimes you want to start a conversation right away at least with some friends. So from yesterday, Google make it easy for Google + users to share Web pages with their circles directly from a +1 button. Just a side as usual and look for new "Share on Google +" option. From there you can comment, select a circle and share.

Aug 22, 2011

Google Sitelinks Updated - Number and Size of Sitelinks Are Increasing

Google Sitelinks, the outstanding feature SERP popular sub-pages of the most important webpages. The number and size of Sitelinks are increasing.

Google has official made it, users "in all supported languages", that "using modern browsers such as Chrome, Firefox or IE 7 and more" can able to see the sitelinks of the search for branded sites.

Sitelinks look like:

Aug 19, 2011

Increase Your Google Ranking With Google+

You've probably heard about the potential Google + has for businesses to connect with customers. But did you know it can actually help with your website ranking? Google have made it very clear that content from Google + will be "fed back into search results and rankings". The SEO benefits alone are amazing! And if you don't have plans to create a Google + account, you'll miss out on an incredibly easy way to drive traffic to your website.

Google + & SEO

Most social networking sites put a "no follow" attribute for outgoing links on their site, that said the search engine bots crawl do not follow the link. This minimizes spamming for SEO purposes. On the other hand , outgoing links from Google+ have "follow" attribute, a lot of link juice to your website.The benefits of SEO for Google + are sure to be a hit with companies seeking to acquire free organic search traffic.

Aug 17, 2011

Updated Google Analytics and Google Panda In France

If you look at your stats with the Google tool, be aware that there was an update that can disrupt your reading.

The tool analyzes Google Analytics has been updated 24 hours prior to the introduction of Google Panda in France. There is no information if one has a direct relationship with each other or not, but for the analysis of the updated search engine, it will be important to know the changes if you want to identify some Google filters the famous Panda.

What changes specifically, the session ends before the following: more than 30 minutes between each page at the end of the day or when the browser is closed. The new model now works well, closes the session if more than 30 minutes between each page at the end of the day or when a filter is detected.

Aug 8, 2011

Google does crash bad content

Google has recently released a major update of its search algorithm . It is essentially about low-quality sites below to place in search. It is striking that in the last week masses search engine rankings have crashed. I have all the times a bit under the microscope and compiled the factors that have led in recent days to massive declines Visibility:
  • Directory listings
  • Pages with little content
1st Directory listings
The theme directory listings, especially for large Internet portals is to be found again and again. Such lists are used to improve the internal linking, and in this case means that the address entries are found more easily. This fly but just mass from the index. The interesting thing is that this does not affect the visibility great. I've watched a few of these kind of portals address. Without exception, all just to lose at least 30% of their indexed pages. In the above case studied is as high as 85%. But, and this is the interesting part: It has no effect on the visibility of the page. The investigations which I made ​​to show the topic however, for example, that such a move, the linked list of pages sub-pages in the rankings down. It almost seems as if this kind of internal linking is just completely devalued.

Google gives U.S. authorities of servers in Europe

Google is a U.S. company obliged to disclose information to U.S. authorities. Even if these data are stored in Europe.

The U.S. government has access to user data that is stored outside of the United States. Google confirmed that the Business Week . In the past there have been several inquiries by the U.S. government, the authorities hand over data. Google makes no secret of it and regularly publishes its own statistics for such cases. The U.S. government has also empowered to interrogate this data when the affected server is in Europe.

Jul 26, 2011

Affect of Google Plus One on SEO

Social interaction is enormous, and Google has worked hard to catch up with rival Facebook. With the found of Google Plus google have a powerful new tool that will soon allow Google users to share their sites and their content as like Facebook users are now doing with Like button.

Right now, +1 button is used for search. If you search for "SEO training" and decide on the fourth or fifth page of search results are better than the first, you can +1 that ranking, basically telling Google “this search result is the best for this keyword”. 'It is powerful and Google wants to integrate these results into their search rankings.

Jun 29, 2011

New Google+ Social Networking Services

The new Google+ project  has been tested by several analysts who give their approval to offer innovative features in the table, promising a greater control over the social networking experience.

Through social networking sites like Facebook and Twitter idea of ??networking is spinning positions, you or your friend's "wall, something once published are usually seen in all of your friends agreed, and sometimes 100 or even 1000, to be seen.

Through the conventional social networking sites like Facebook and Twitter, the idea of ??networking is based on the positions taken either on its own wall or friends. Something that is normally visible by mail to all your friends have agreed to see.

Google+, Google makes a point: Our comments are not always meant to be a public announcement as such, but only to choose, maybe family and close friends. Google+ will give the user more control over who wants to share a comment / post with

2011 New Changes In The Google Design And Experience

From yesterday, you can begin to realize that things seem a little "different from all the Google products.Working on a project to bring new experiences and best of Google, and in the coming months, Google continue to see more updates on look and feel. The Home Page is traditional to get a little change:

How people use and experience of the Internet is evolving and Google goal is to give us greater foil and consistency in the online experience that works independently of the Google product which we use or what device is used. The new Google experience have begun to work towards is based on three key design principles: development, elasticity and effortlessly.

Jun 28, 2011

2011 Latest Updates in Google Webmaster Tools

There are three major Google Webmaster Tools Updates in 2011 to till date. Below are three updates which were live in February 2011.

Here are the details with dates:

   1. Check your website instant preview in Google Webmastertools - May 18th 2011
   2. Better way to Remove URLS from search Engine Results - May 17th 2011
   3. Suggestions to build high quality sites in the web - May 6th 2011
   4. Google is supporting flash in instant previews - May 6th 2011
   5. Wordpress Plugin for Google Webmaster tools verification - Apr 19th 2011
   6. New Methods to verify websites in Google Webmaster tools - Apr 21st 2011
   7. Google Panda Update goes Global for English Users - Apr 11th, 2011
   8. Now Pagespeed online with Mobile Support - Mar 31st, 2011
   9. Detecting Mobile User Agent - Mar 30th, 2011
  10. Introducing Google Social +1 button - Mar 28th, 2011
  11. Video Sitemaps Help - Mar 24th, 2011 
  12. Google Panda / Farmer Update - Feb 24th, 2011
  13. Making Websites Mobile Friendly - Feb 22nd, 2011
  14. Advanced features in Webmaster tools with analytics data - Feb 18th, 2011
  15. Single Login for Analytics and Webmaster Tools -  Feb 07, 2011
  16. Webmaster Tools Search Queries Update - Feb 03, 2011

In January, the Webmaster Tools team has released a new feature to merge Webmaster Tools data with Google Analytics. As we expected the Google team started going out more advanced features by combining the GA and GWT.

Jun 26, 2011

Use of Google "Plus One" A New Social Aspect

Recently, Google announced a new social aspect of the list, called "Plus One", which is the way to add another element of the social web.

In essence, Google is giving people the opportunity to vote for a "Plus One" the content they want and also give them the opportunity to share this with friends.

Here is a video that explains this new conception of Plus One:

Matt Cutts is the head of the anti-spam Google has made it clear that when someone votes for something, it is a good indication that they like content, so it is good . Matt Cutts also said in his videos in the past that Google takes the view of social indicators such as Twitter to their sites. It seems that "Plus One" by the new Google adds another dimension.

Jun 20, 2011

SEO Audit Tool - Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a small desktop program that can be installed on your PC or Mac spiders websites’ links, images, CSS, scripts and applications from an SEO perspective. Retrieves the key elements of SEO onsite in the site, present in the tabs by type and allows you to filter common SEO questions, or slice and dice the data as you see fit when exporting to Excel. You can view, analyze and filter the data that is collected as it crawled and updated continuously in the program's user interface.

Screaming Frog, SEO Spider, you can quickly analyze, audit and review of on-site SEO perspective. It 'very good analysis of medium and large sites where every page manually would be very labor-intensive (or impossible) And where you can easily lose a redirect, META REFRESH, or duplicate page issue.

This Tool allows you to export the key elements of SEO site (URL, page title, meta description, headings, etc.) in Excel so that it can easily be used to fund the SEO recommendations.

Google - Inside Search - 2011 Google New Products

Google has released three new features of the last event in San Francisco July 14, 2011. The following three new features. This event is officially titled as “Google InsideSearch”.

  1. Voice Search
  2. Instant Pages
  3. Search by Image

1. Voice Search:

Google has announced a voice search for desktop computers. Currently, Google users typing keywords to get basic information on the research results. Now, users can speak the words so that Google understands the word and show the results. According to the survey, Google is able to detect 80% of the words and display of relevant results.

Jun 17, 2011

Google Wonder Wheel Guide

Google Wonder Wheel is another way in which users can view search results. And 'only because it presents a vision that turns phrases related to the main search query.

Below is a step by step instructions on using Google Wonder Wheel

First, you enter a word or phrase in Google and search. In this guide, we'll just write in a wedding dress to use as an example.

Once done, look on the left and see a option that says "more research tools."

Jun 15, 2011

htaccess 301 redirect and Canonical Issues

You are upgrading your web site and as part of the upgrade, it means moving and renaming particular files.

Search engines have indexed your entire site and pages you're going to move or rename rank well. By altering these files, you run the risk of losing a lot of traffic and leaving visitors to your site who follow a search engine link with the dreaded "Error 404 - File not found".

A 301 redirect is the best way to go and I go into some detail on how to implement one in this tutorial, but first let's take a look at a couple of other strategies I often see mentioned around the web to get around the problem and why you shouldn't use them.

Custom Error Page

You could create a custom error page. The problem with this solution:
a) You will lose ranking for the page as the file will appear to be non-existent next time it's requested by the search engine spider. It could be some time before the page in it's new location or with a new name reappears and given you'll lose the power of inbound links from other sites to the page in question, it may not rank as well.
b) Your web site visitors may be frustrated by the fact that they then have to dig through your site to find the desired information.

Jun 9, 2011

What Is Google Analytics Intelligence

Google has added a new module to Google Analytics called Intelligence. The currently in beta module displays custom and automatic alerts that are created from website traffic operations. It is not sure yet if all Google Analytics users have access to this new module of the website traffic analysis service yet or if it has been made available to select users only.

Google Analytics users who can access it will find a display of their website’s traffic graph along with another bar below that is showing the alerts for the corresponding days. Alerts are color coded with automatic alerts using a light green and custom alerts a light blue color. There will only be automatic alerts in the beginning.

google analytics intelligence
The automatic alerts will give a webmaster immediate information about traffic jumps. This includes major traffic changes to certain pages on the website, a change in a page’s bounce rate, pageviews or a higher or lower than usual visitor stream from a specific country, state or region.


This gives the webmaster a quick overview of traffic developments on a specific web project or website. There are certain possibilities where Google Analytics Intelligence module can help. Webmasters could for instance investigate traffic increases or decreases more effectively as it will for instance display a decrease in traffic to a very popular page on the website. The webmaster could then analyze the issue further.

It is furthermore possible to create custom alerts and this could be very interesting to some webmasters. Custom alerts are created from a list of available alert conditions. The webmaster selects a traffic type to be monitored. This can be all traffic, traffic from a campaign, keyword, medium and landing or exit page. This traffic type is then combined with a metric that is triggering the alert. This again can be pageviews, total visitors, revenue or pre-defined goals. The selected metric is then given a threshold value. An alert is then automatically created whenever that value is crossed.

Another interesting option is to look at weekly or monthly reports which even gives a better overview as day to day variations are something that every webmaster has to live with. Google Analytics Intelligence is available in the left sidebar menu of the Google Analytics account.

Apr 27, 2011

Not all backlinks are displayed by Google

Link building is a very important aspect of SEO and it is useful to check that Google and other search engines have indexed any links you have built. Since search engines crawl the web at different rates, a particular link may be picked up by one search engine but not the other.

Most search engines have a ‘cached’ link under each search result that will show you the latest version of the page as seen by the search engine with a time and date of the last cache. This is useful in figuring out whether your link has been seen by the search engine.

Some search engines, such as Google, will only reveal a fraction of the backlinks it has indexed in an effort to combat manipulation of rankings via links. This makes it hard to get a complete picture of your site’s backlinks from Google’s point of view. Instead, other backlink checkers such as Yahoo SiteExplorer are used to estimate backlinks indexed by Google.

In summary, just because you can’t find a link in a backlink checker doesn’t mean it hasn’t been indexed. Also keep in mind that from an SEO perspective, both the quality and quantity of links are important, and link building is just one facet of any good SEO campaign. So use a backlink checker to get a sense of where your website stand against your competitors, rather than let it drive your campaign.

Mar 11, 2011

Google Enter Tsunami Warn

The Tsunami That swept large parts of Japan, the spotlight citizens of the world today. Google Also disseminate tsunami warnings Participate That predicted visited other countries, Including Indonesia.

The Google search page displaying a warning inscription below the typing box keyword.

"Tsunami Alert for New Zealand, the Philiphines, Indonesia, Papua New Guinea, Hawaii and others. Waves Few expected over the next hours, the caused by the 8.9 earthquake in Japan, "Read the warning.

But these warnings cans only be seen on, the Bahasa Indonesia. While on, Indonesian insisted 'there is no text.

Previously, Climatology Meteorology and Geophysics Agency (BMKG) Also delivered a similar warning, one of Them via the official Twitter account BMKG. Mentioned That the the caused major tsunamis Earthquakes in Japan is expected to spread to North Sulawesi, North Maluku and Papua, around 18:00 local time.

Of course, Such warnings are not intended to make a panic or even frighten, but to raise awareness of residents in these areas.

Japan Live Earthquake & Tsunami Coverage From CNN International

Japan Live Earthquake & Tsunami 

Japan Live Earthquake & Tsunami Coverage From CNN International

Mar 1, 2011

Control Your Snippets in Google Search Results

Where does Google retrieve snippets from?

Google retrieves snippets from three different locations, namely: (i) META Description, (ii) Page content, and (iii) Open Directory Project (ODP). It is up to Google to choose what they think is the most relevant to the search query.

Can we control search snippets?

Yes, below are some ways of controlling them.

• Avoid duplicate title tags and META Descriptions. Having multiple pages with duplicate title and META Description can result to Google’s ranking of wrong pages or filtering of the desired META Description.

• Optimise your META Description. Make sure that it is relevant to the page and appears to be convincing to the target audiences or users and including the target keywords on it is helpful to your SEO.

• Block ODP Listings. If Google displays a different snippet and if you think it came from Open Directory Project then there is a META tag you can use in order to block Google from using the ODP listing. The META tag is: META Name="Robots" CONTENT="NOODP"

• If ever you want to block your snippet entirely for some reasons then this is the META tag to use: meta NAME="GOOGLEBOT" CONTENT="NOsnippet"

This should be done with CAUTION as this will entirely remove your snippet in search results.

Feb 24, 2011

Changes in Google Algorithm To Push Low-Quality Sites

Google said Thursday that it had made a major change to its algorithm in an effort to improve the rankings of high-quality Web sites in its search results — and to reduce the visibility of low-quality sites. While the company did not say so explicitly, the change appears to be directed in part at so-called content farms like eHow and Answerbag, which generate articles based on popular search queries so they will rise to the top of the rankings and attract clicks.

Google has been facing criticism from some users for allowing articles that aren’t useful to appear prominently in search results. That has now changed, according to the company.

“This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other Web sites or sites that are just not very useful,” Amit Singhal, a Google fellow, and Matt Cutts, head of the spam-fighting team, wrote in a company blog post. “At the same time, it will provide better rankings for high-quality sites — sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

Google has said that it makes about 500 changes to its algorithm a year, but most are so small that the company doesn’t announce them. This one will affect 11.8 percent of search queries, Google said, so it is big enough to significantly change the results that people see.

Google’s announcement did not mention content farms. But Mr. Cutts has spoken in recent weeks about the problem and said Google was working on algorithm changes to fix it. “In general, there are some content farms that I think it would be fair to call spam, in the sense that the quality is so low-quality that people complain,” he said in a recent interview.

While the content on these sites can be useful, much of it is closer in value to the eHow article on making friends in college, which includes tips like “consider joining a sorority or fraternity” and “remember to have a good time, smile and laugh.” Many of the articles on these sites are phrased as how-tos, and even after Thursday’s change they still show up as top results in searches for how to do something — but if someone phrases a search query that way, they might want to read such an article. In the blog post, Google said the updated algorithm rewards high-quality sites, so the effect will become clear over time.

Last week, Google introduced an extension to the Chrome browser that people can use to block certain sites, and said it would study which sites people block to figure out which ones bother users. On Thursday, Google said that it did not use this data to change the algorithm, but that the new algorithm caught 84 percent of the most-blocked Web sites.

Feb 20, 2011

Top On-Page Optimization Factors

The most important part of search engine optimization is fine tuning of on page factors. Below are some of the top on page search engine optimization factors which cannot be ignored. Do check if you are missing something while optimizing your web pages:

1. Page Title Element
2. Page Name (url)
3. Keyword prominence
4. Keyword proximity
5. Keyword density
6. Location of Keywords on the Page (beginning to end, keywords in links, location of keywords in paragraph, footer, sidebar, header etc)
7. Number of occurrences of keyword
8. Heading Tags (h1-h3)
9. Text Type (bold, italic)
10. Links(Anchor text, location of links(header/footer..), title tag, inbound links, outbound links)
11. Images(file name, title element, alt attribute, location of image in the page, links on image)
12. Number of words in a page
13. Page layout (css errors, html errors, xhtml compliant)
14. Meta Tags (description, keywords, robots, content type)
15. Lower and Upper case letters in words
16. Use of stop words
17. Comment tags

Feb 18, 2011

Best WordPress SEO Plugins

WordPress is one the most popular tools for publishing content on the web. Everything from e-commerce websites to blogs can be developed using WordPress. Additionally, the WordPress community has built up a huge offering of free themes and plugins to make it easy for newcomers to get content published on the web quickly and easily.

However, just posting content on the web isn’t enough for many; attracting people to your site is part science, part art — and many WordPress plugins help you do just that. This is a listing of top-notch WordPress plugins for SEO to improve your WordPress site’s search engine rankings.

SEO Rank Reporter

SEO Rank Reporter
This WordPress SEO plugin allows you to track certain keywords in your site, and then issues you a report every 3 days (with all sorts of pretty graphs to boot). The plugin will also notify you via email whenever certain keywords experience major changes in search engine ranking.

Feb 4, 2011

Google Chrome Updates - A Dash Of Speed And 3D Applications

On 3rd Feb, google pleased to bring new features of Chrome beta-channel stable build, which including WebGL, Chrome instant, and the Web Store.

WebGL is a new technology that provides hardware acceleration for 3D graphics in your browser. With WebGL in Chrome, you can experience the rich 3D experiences in the browser without additional software. Curious about the possibilities in three dimensions? Try these demos to experience the power of WebGL in the latest stable version of Chrome.

Chrome Instant (Instant to Google), web pages you visit frequently begins playing as soon as you start typing the URL. ("Look, Mom - no enter key!"). If supported by your default search engine, search results are displayed instantly when you type queries in Omnibox. Instant To test, you must activate tab basic options Chrome.

Finally, the Chrome Web store is open to all users in the U.S. Chrome. As part of this we have added a link to the web store Chrome New Tab, and two sample applications. (If you use these sample applications, which will automatically disappear after a while).

Some of the latest e-commerce, and Chrome web store include BBC goodfood, Autodesk, Sesame Street, the nine games and Marvel Comics. There are also many applications that use the latest web technologies to deliver an immersive, like TweetDeck and the New York Times. Even if the store is currently only available in Chrome users in U.S, We hope to expand the availability of users around the world soon

Feb 3, 2011

YouTube New Home Page For All

The new home page of YouTube, this month rolled around, google goal was to gain more weight on "Videos for you". Therefore google deleted or moved some elements of the page to make room for videos that matter more to you—your subscriptions, friends’ sharing and recommendations. google hope that everyone will enjoy video and so google was always willing to hear suggestions for improvements.

What you hear is what you get with Pomplamoose, musical partner of YouTube, which has raised millions of videos viewed on YouTube. Every sound you hear their music videos, produced by an instrument which have played in their music videos, refreshing old fashioned idea that they call "song of the video." Pomplamoose original approach to music has opened up new opportunities for them in other fora, such as a TV (see their Hyundai commercials).

Source: Google blog

Google Launched an Algorithmic Change Tend to Rank Sites

Last week, Google launched an algorithmic change tend to rank sites with original content scraper so low. The net effect is that researchers are more likely to see the sites that wrote the original content. An example would be tend to rank higher than sites that just reuse the content. Note that the algorithm change is not specific to well.

It was a very specific launch just over 2% of change requests in a certain way, but less than half of one percent of search results enough to change anyone if really noticing. The net effect is that researchers are more likely to see the sites that wrote the original content rather than a site that scraped or copy content from the original site.

Jan 25, 2011

Google is going to fight search engine spam sites in 2011

A few days ago, Google announced that they are going to fight search engine spam stronger than before:

"We're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content.

We'll continue to explore ways to reduce spam, including new ways for users to give more explicit feedback about spammy and low-quality sites."

What exactly is Google going to do? Could Google consider your website spam?

1. Google might downrank content farms

Websites with low quality content that has been created to get clicks for AdSense ads might have a hard time in the coming months:

"As pure webspam has decreased over time, attention has shifted instead to content farms, which are sites with shallow or low-quality content. [...]

We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content."

If your websites mainly exist to display Google AdSense then your site might lose its rankings on Google. Google makes it clear that running AdSense ads won't help the sites to remain in the index:

"One misconception that we've seen in the last few weeks is the idea that Google doesn't take as strong action on spammy content in our index if those sites are serving Google ads. To be crystal clear:

* Google absolutely takes action on sites that violate our quality guidelines regardless of whether they have ads powered by Google;
* Displaying Google ads does not help a site's rankings in Google; and
* Buying Google ads does not increase a site's rankings in Google's search results."

2. Google might enable you to tag other websites as spam

In an online discussion a user asks about the possibility for personal domain blacklists for Google accounts? Users might be given the option to remove sites from their own search results.

Google's Matt Cutts indicates that this might be an option for the near future:

"We've definitely discussed this. Our policy in search quality is not to pre-announce things before they launch. If we offer an experiment along those lines, I'll be among the first to show up here and let people know about it."

3. It will be more difficult to get high rankings with clone sites

Many spammers clone the content of websites to get high rankings for the long tail keywords that are listed on these pages. For example, some people scraped the contents of Google Groups and actually got higher rankings than the original Google Groups pages in Google's search results.

Matt Cuts also comments on that issue:

"I've been tracking how often this happens over the last month. It's gotten much, much better, and one additional algorithmic change coming soon should help even more. I'm not saying that a clone will never be listed above SO, but it definitely happens less often compared to a several weeks ago."

What can you do to make sure that your website won't be downranked?

If you have a regular website with regular content then there's nothing that you have to worry about. As long as your website has good content and good backlinks, Google will give it high rankings in the search results.

You should not try to game Google's algorithm with scraped content and you should not take any optimization shortcuts. Optimizing your website for users and search engines takes some time. If you want to get lasting results, you should use ethical search engine optimization methods.

Jan 21, 2011

What Is Three-Way Linking All About?

The talk over linking and the value it has to your website has intensified over the past few years with no one truly being able to tell which is most efficient. There are one way links, two way links and three way links, but the only people that honestly know which is best for you is Google. The problem is that Google has taken it upon themselves to keep everyone in the dark on this.

The newest form of back links to come about is three way linking. In simplest terms, three way linking is when Site A links to Site B, Site B links to Site C and Site C links to Site A. The problem with getting back links using this method is that you have to be able to trust everyone that links with you.

With two way links, you have to be able to trust one person and hope that they will truthfully put your link on their site. With three way links there are more people to trust with that much more of a chance that someone will try to cheat you. If one person breaks the chain and cheats you out of your rightful link, the whole circle is ruined.

It doesn’t take a great amount of time or effort to get one or two way links, but it can become a little more confusing with three way links. The reason being is that there is more to calculate and record to make sure your links are being placed on other people’s websites. If you get a number of different three way links going, it becomes almost impossible to keep track.

Although it isn’t too difficult, the most time consuming part is initiating the trade. You have to research and find your qualified candidates to be involved in the exchange and then contact them. Once you contact them, you will probably have to explain why a three way link exchange will be more beneficial than a simple two way link exchange. Because of this, be prepared to explain with details and statistics about how you all will benefit.

After that, you may want to consider bringing up the trust factor. While it isn’t the end of the world if you get cheated out of a back link, it can be frustrating to go through the entire process only to find out that you don’t even have a link pointing back to you. If you can bring up the trust factor without threatening anybody, you will have a better chance at building an efficient three way link exchange.

Three way links can be a great way to build back links for your website. The only risk is that there are more chances for a website to back out or cheat you from a link. As long as you research and find trustworthy people, three way links can be extremely beneficial for your website.

Free Directories To Submit To: Get Hundreds Of Inbound Links

Are you looking for free directories to submit to? There are literally thousands of web directories available today. Almost every day a new web directory is being created and it is difficult to judge the quality and relevance of these websites. But you never know which website will be ranked high by the search engines when the next round of indexing happens.

Today the site may be free and ranked low but next week the same site may be ranked high in the search engines with high page rank and become a paid service! So, how to judge free directories to submit to?

Here are some factors to help you judge the free web directories

1. Are the directories search engine friendly?
2. Do the web directories provide static text links to the website? Many directories use javascripts, which are not search engine friendly. So you won't get any SEO benefit. But if it a high traffic web directory then you can still consider placing your link on the web directory to get targeted traffic.
3. Has the directory been around for a long time? Search engines value older directories more than newbie sites.
4. Quality of the web directory.
5. Quality of sites linking to the directory.
6. Human edited directory, response time to questions.
7. Are the directories listed in the top search engines like Google, Yahoo and MSN?

A Few Top Directories That Are Search Engine Friendly - The Open Directory Project - Yahoo Directory - Best of The Web Directory - MSN Small Business Directory - Joe Ant - Ty

Some are free directories to submit to and others accept only paid listings. Some like DMOZ are difficult to get into but once your site is listed you can expect a big boost in your rankings and traffic.

Many of the directories on the list are highly regarded by the search engines and getting listed on them gives your site more credibility, visibility and a better chance to get higher ranks in the search engines.

These directories are crawled frequently so your sites will be indexed lot quicker. These one-way links are much better than reciprocal links in terms of seo value and your site is sure to rank better in the search engines. With thousands of free directories to submit to you can get tons of one-way links pointing your way some of them from top-quality web directories. With so many links search engines have to take note and your rankings will dramatically improve.

By including attention grabbing titles and key word descriptions your website might even get some amount of traffic. Most important if the human editors do not modify your descriptions you can a lot of links for the desired keywords and phrases, which gives you an added boost in the search engines.

Do not neglect the newer web directories especially niche directories even if they do not have page rank or search engine rankings. Niche directories that cater to your particular area of interest will tend to attract people who are looking for what you are offering. So it is a better match and you can expect highly targeted traffic to your website. So, when you are looking for free directories to submit to do not neglect the niche directories.

Why Link Farm and FFA Submissions Are a Bad Idea

Before search engines got smart, a site's page ranking was based on keyword match-ups. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. Google decided to focus on a site's "popularity" instead. The number of incoming links became the focus of PR criteria. The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content.

But again, webmasters got sneaky. With this trend, we began to see the evolution of "Link Farms" and "Free-for-All" (FFA) sites. These pages were essentially a gigantic collection of (often times) useless links. In most cases, the sites were not categorized or descriptive. They became a place for webmasters to dump their links in order to make their site appear more popular.

This strategy worked for some time, but soon search engines caught on. "Link Farms" and FFA sites served no purpose to web users. Since Google prides itself on catering to web users (and NOT developers), a solution had to be formed. "Link Farms" were cluttering up the web and making it more difficult for users to find valuable resources online.

Google soon began to rate the quality of the links that determined a site's "link pop." "Link Farms" and FFA sites became categorized as spam, and thus contributed no value to a site's link popularity.

Today, submitting to a "Link Farm" or FFA site can be harmful to your website's reputation. Google takes a strong stance against these kinds of link pages. At best, the "Link Farm" will drag down your ranking and make it harder for the valuable sites to work in your favor. At worst, your site will be BANNED altogether for using spam sites to attempt to generate traffic. This is a very real possibility.

"Link Farms" and FFA sites present very little value. Although it may sound tempting, users will not obtain quality or relevant links from the submission. Plus, who wants to see their link among "junk" websites for adult entertainment, dating sites, and casinos? Submitting to "Link Farms" doesn't contribute to your credibility and is just not worth the risk.

Instead, spend your time submitting to credible directories and exchanging links with other relevant sites. The process can be time-consuming, but it is the only way to generate safe, site-specific traffic.

The Advantages of Using Directories to Build "Link Pop"

Link popularity, often called "link pop," can be a tricky thing. In the good old days, search engines determined a site's page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site's text, the site would eventually gain a very high page ranking.

Since search engines like Google gain users by providing quality webpage matches, they had to get smarter than the web developers. Google decided that instead of keyword match-ups only, page ranking would also be based on pages that had the most links to them. In theory, a website that has a bunch of other pages linking to it must be good, right? Wrong.

Webmasters would create these links any way that they could. "Link Farms" began developing and cluttering up the web. A link farm is essentially a page with a gazillion links on it, often in no particular order. These pages were virtually useless to web users, yet web designers were using them to gain better page rankings.

The fact is that search engines aren't designed for web developers. They are designed for web users. Thus, when the "best" sites weren't showing up first, Google had to try yet another strategy.

This time links would be categorized. The best kind of link is an "Inbound Link". An Inbound Link means another site connects to your site. This usually happens because the webmaster of the site feels that the information on your site is valuable to his or her readers. Your page ranking will improve noticeably if the website has a higher page ranking than yours and if there is obvious relevance between the two sites.

An "Outbound Link" means that your site offers a link to another site. Outbound links don't hurt your popularity if they are relevant sites, but it is better to limit your outbound links to your absolute favorites. It is always better to have more inbound links than outbound ones.

Then we have "Reciprocal" and "Non-Reciprocal" links. A reciprocal link means that two sites connect to each other. A non-reciprocal link is a one-way link. Search engines are able to tell the difference between reciprocal and non-reciprocal links. Obviously non-reciprocal links are more credible because there is no direct benefit to the linker, and will thus increase your link popularity.

In order to create "link pop," you should focus on creating as many inbound non-reciprocal links as possible. One of the best ways to do this is through link directories. Essentially, a link directory provides users with a collection of links organized by topic. There are thousands of directories to choose from. DMOZ and Yahoo! are the most heavily weighted.

Directories exist solely to provide users with valuable resources. They are edited and organized by humans, so appearing in a directory can be a measure of a site's worth. If your website is listed, it is viewed by users as a credible source.

Get your link on as many directories as you can! There are two benefits. It will generate targeted traffic to your site, and it can improve your page ranking. When choosing a directory, look for the ones that allow you to add your own title and/or keywords. Choose directories that have less than 50 listings per page, and make sure the addition can improve your page ranking.

The submission process can be frustrating and time-consuming. The upside is, once your link is posted your "link pop" can shoot through the roof.

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