Digital Marketing

Dec 26, 2010

Common Causes of Supplemental Page

* Google Trust Problems -
There is some debate about this, but there does appear to be a link between loss of Google Trust (or low trust) and Supplemental pages. Websites which develop Google Trust issues or have low trust due to the fact they are new, seem to be more badly affected by Supplemental results than older, more trusted sites with more backlinks from trusted domains.

Google Trust can be lost by linking out to bad neighbourhoods and link farms, or by extensively using reciprocal link directories with 'free-for-all linking' - a strategy which used to improve organic search engine ranking a few years ago, but now has a negative effect, particularly in Google. A website which exists solely on reciprocal links, with few one way links is more likely to suffer loss of Google trust and get more of its page in the Supplemental results, than sites which have attracted quality one way links as an indicator of quality.

The definition of Google Trust -
A complex measurement of website quality and web popularity. It is loosely based on how many backlinks a website has from authority (hub) sites in related field/s.
The definition of Google Trusted sites -

well established websites which often have top 10 Google organic ranking for competitive terms and an established following, being established leaders in their field. For links from trusted sites to benefit your website ranking, they must be related to your website theme.

If you suspect that loss of Google trust has caused Supplemental Results on your website, then re-assess your SEO strategy away from reciprocal linking and concentrate on building quality content to attract more one way links. Also consider removing reciprocal links to non related sites, particularly if you have a 'reciprocal link directory' on your site. Remember that reciprocal linking should not be done to excess - so consider more worthwhile methods of website promotion, such as article writing and submission to decent article sites like Ezine Articles.

Dec 13, 2010

Link Building Tools

Find out what visitors are doing on your site. Discover how visitors interact with your online forms; what they type, how long they take to do it, which fields they skip, and why they leave.

Google Analytics
Google Analytics provides powerful insights into your website traffic. Learn more about where your visitors come from and how they navigate your website.

Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your web pages’ visibility on Google.  Just add and verify your website and you’ll see information immediately.

Linkscape provides link data across 240 million domains. With this tool you can identify how many unique domains are linking to a webpage, sub domain, or to your entire website, analyze your competitors’ websites to see what they’re doing right and how you can imitate what they’re doing, determine the quality of potential links to your website, find specific link achievement targets and measure the success of viral marketing efforts.

With this tool, you can see how the on page optimization of any page looks, keyword density of the page, popular phrases on the page, how many links point to a page, how many links point from a page and more.

Helps you find broken links on your site.

Yahoo Site Explorer
Site Explorer allows you to explore all the web pages indexed by Yahoo. You can view the most popular pages from any website, review a comprehensive site map, and find pages that link to that site or any page on the web.

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