Digital Marketing

Feb 17, 2010

How to Promote Your Facebook Fan Page & Get Lots of Fans

The most effective, not really difficult to implement and quite obvious ways to promote your fan page

Round 1: Create fresh content for people to want to join:

  • Aggregate your blog feed. Simply RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes (for that go: “Edit page“, find “Notes” under “Application” and click “Edit“, then “Edit import settings” and at last provide your feed URL).
Promote Facebook fan page: import blog feed
  • Try Static FBML is another app to keep in mind: it adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization.
  • Add a personal note: Add your personal photos, personal welcome-videos are also great (create a short video welcoming your fans and describing what they can do on your page);
  • Provide a place for interaction/self promotion: Start a thread on your Discussion Board that allows your fans to promote their sites or inviting to share Twitter IDs and to follow each other.

Round 2: Invite your friends to join

There’s no way to invite all your friends in bulk but you can spend a few minutes to select (all) your friends and send an invitation to them;

Promote fan page: invite friends
Now, once you are done, go ahead and ask your best friends to invite people as well

Round 3: Try social ads

The best thing about Facebook advertising (well actually there are two: one is that you can pay as little as $1 per day to test it and the second one…) is that it can be very well-targeted (still, it won’t work for all niches and campaign types but sometimes it works quite well). The Facebook ad campaign can be targeted to:

  • Location;
  • Age group;
  • Sex;
  • Education;
  • Keywords;
  • Work place;
  • Relationship status;
  • Language;
  • Connections (fan page, event or group) – this means you can for example target fans of your competitor;
  • Friends’ connections:
Promote Facebook fan page: social ad

Round 4: Promote on Twitter

If you (or your friends) have solid following on Twitter, promote your Facebook fan page their.
Besides, you can link your page to your Twitter account by simply clicking this link:
Link Facebook page to Twitter
There you can select to share status updates, links, photos, notes, and events with your followers on Twitter, directly from your Facebook Page thus promoting it to your Twitter followers:

Promote fan page: Twitter

Round 5: Leverage your email contacts

Doing business and networking on the Internet, you are likely to have a huge number of contacts in your email address book, so why not take advantage of that:

  • Include your page URL in your email signature for business correspondence;
  • Include your page URL in your email signature for Customer support, customer status updates and other automated messages;
  • Leverage Gtalk status: let your facebook fan page URL display whenever your IM contact hovers over your profile name:
Promote Facebook fan page: Gtalk

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