Digital Marketing

Feb 19, 2010

Improve Your Google Rankings in One Easy Step

seo your website

Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?
Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.
Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.
So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.
Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. 
blogger seo title
Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.
We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: . It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.
All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Feb 17, 2010

How to Promote Your Facebook Fan Page & Get Lots of Fans

The most effective, not really difficult to implement and quite obvious ways to promote your fan page

Round 1: Create fresh content for people to want to join:

  • Aggregate your blog feed. Simply RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes (for that go: “Edit page“, find “Notes” under “Application” and click “Edit“, then “Edit import settings” and at last provide your feed URL).
Promote Facebook fan page: import blog feed
  • Try Static FBML is another app to keep in mind: it adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization.
  • Add a personal note: Add your personal photos, personal welcome-videos are also great (create a short video welcoming your fans and describing what they can do on your page);
  • Provide a place for interaction/self promotion: Start a thread on your Discussion Board that allows your fans to promote their sites or inviting to share Twitter IDs and to follow each other.

Round 2: Invite your friends to join

There’s no way to invite all your friends in bulk but you can spend a few minutes to select (all) your friends and send an invitation to them;

Promote fan page: invite friends
Now, once you are done, go ahead and ask your best friends to invite people as well

Round 3: Try social ads

The best thing about Facebook advertising (well actually there are two: one is that you can pay as little as $1 per day to test it and the second one…) is that it can be very well-targeted (still, it won’t work for all niches and campaign types but sometimes it works quite well). The Facebook ad campaign can be targeted to:

  • Location;
  • Age group;
  • Sex;
  • Education;
  • Keywords;
  • Work place;
  • Relationship status;
  • Language;
  • Connections (fan page, event or group) – this means you can for example target fans of your competitor;
  • Friends’ connections:
Promote Facebook fan page: social ad

Round 4: Promote on Twitter

If you (or your friends) have solid following on Twitter, promote your Facebook fan page their.
Besides, you can link your page to your Twitter account by simply clicking this link:
Link Facebook page to Twitter
There you can select to share status updates, links, photos, notes, and events with your followers on Twitter, directly from your Facebook Page thus promoting it to your Twitter followers:

Promote fan page: Twitter

Round 5: Leverage your email contacts

Doing business and networking on the Internet, you are likely to have a huge number of contacts in your email address book, so why not take advantage of that:

  • Include your page URL in your email signature for business correspondence;
  • Include your page URL in your email signature for Customer support, customer status updates and other automated messages;
  • Leverage Gtalk status: let your facebook fan page URL display whenever your IM contact hovers over your profile name:
Promote Facebook fan page: Gtalk

Feb 15, 2010

Top 10 Firefox Addons for SEO

Firefox, currently in version 3.5.3, is a free yet highly secure search engine from Mozilla. It works on Windows, Linux and Mac and is attested by its many users, including me, to be very user friendly. What is more interesting about this search engine is that, you can customize it to fit your unique requirements through additional themes and addons. For bloggers or webmasters who are are looking to increase the traffic to their blog, search engine optimization is one of the major aspects that they have to work on. To save time and make it easy to implement most of the SEO required for websites, there are actually a number of Firefox addons for these specific purposes that are easy to download and use.

Here, we are going to list the best 10 recommended Firefox addons that you can use with your Firefox browser to make your link building and search engine optmization life simpler when searching, browsing and comparing. Using these Firefox addons will surely cut the time you spent on searching for data and give you more time optimizing your sites.

If you don’t already have Firefox installed, go grab it!

Firefox addon 01- SEO for Firefox
SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results. The data that you could view using this tool include page link data or the estimated total number of links pointing to pages in Yahoo, how many sites in Google are indexed, Alexa site rankings, the Page Rank stats (Google PageRank) as well as the number of subscribers of certain blogs.

Firefox addon 02 – SEO Quake
SEO Quake works almost the same way as the first Firefox addon but with a few twists. Very handy if you have limited time (which is lamost always the case) but you needed to do a competitor search such as in cases where you need to check a webpage’s Google PageRank, number of pages indexed by Google, MSN, number of backlinks indexed by Yahoo Site Explorer, Alexa Ranking, Domain Age, Whois and other SEO-related statistics. Once activated, it can be integrated on Google SERPs.


Firefox addon 03 – KGen
Keyword generator analyzes a page for keyword frequency and placement. It allows you to see what keywords are strong on a website you are visiting. Since the addon offers transfer to clipboard, it is easier to use these keywords as tags when promoting posts in social media sites or webmastering/SEO or when tagging bookmarks.


Firefox addon 04 – Firebug
Firebug integrates with Firefox to put a number of essential development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page. You can also find and edit DOM (Direct Object Model) quickly.


Firefox addon 05 – YSlow
YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. YSlow is a Firefox add-on integrated with the Firebug web development tool. YSlow grades web page based on one of three predefined ruleset or a user-defined ruleset. It offers suggestions for improving the page’s performance, summarizes the page’s components, displays statistics about the page, and provides tools for performance analysis, including™ and JSLint.


Firefox addon 06 – Foxy SEO Tool
Foxy SEO Tool is a free, open source toolbar that provides quick and easy access to a multitude of search engine functions such as Google Site, Yahoo! Site Explorer, Live Fromlinks. Also included are famous web traffic analysis sites such as Alexa, Compete, Quantcast, popular statistic aggregators like Quarkbase and WebSite Outlook. You can check a site’s listing in important directories like Dmoz and Yahoo! Directory, buzzing Web 2.0 sites such as Technocrati, Wikipedia, Digg, Delicious and links to useful network functions like Whois, Geotool, Internet Archive, etc.


Firefox addon 07 – Search Status
This Firefox addon allows you to display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank of any website in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.


Firefox addon 08 – Flag Fox
Flagfox is an extension for Mozilla Firefox that shows a flag icon indicating the current website’s server location. It uses relatively little resources, and works by accessing an IP address location database contained within the extension rather than relying on top-level-domain roots like “.com” or “.uk”. Clicking the icon loads Geotool, which provides a map of the location as well as more detailed information such as the ISP, city, and local time. The context menu also provides quick access to information about the country of origin, as well as the ability to lookup the domain’s registrant via Whois.


Firefox addon 09 – User Agent Switcher
This Firefox addon lets you switch or view the current page as in a different browser such as Internet Explorer (IE), Opera, NetScape, etc. Comes in handy when you want to check for Cross Browser Compatibility issues or how your site displays in other browsers.


Firefox addon 10 – Web Developer Toolbar
This is the most popular addon for webmasters. So I assume that it is most likely that you are already using this Firefox addon. This toolbar has all the tools that a designer would require to test the design and layout of a webpage such as in  analyzing style. It also allows you to view the site without images, shows the layout format, outlines tables, forms etc, validates the code, among the many other things that this addon can perform.


Feb 14, 2010

SEO Trends and Strategies - 2010

  • Mobile browser search
    • Mobile search and ecommerce will be a large area of growth in 2010.
    • Google Webmaster Tools allows you to submit mobile sitemaps, which can help battle duplicate content between non-mobile and mobile versions of site content. Another way to handle duplicate content would be to write semantic HTML that allows sites to serve non-mobile and mobile CSS.
  • Social Media: Real Time Search
    • Real time search marked its presence in 2009. The involvement of Twitter in search is evolving.
    • Tracking and monitoring on URL shortening services should be set up to measure traffic and benefit from Twitter.
    • Dan Zarrella published research on The Science of Retweeting. This is an interesting resource with fascinating statistics on retweets.
  • Social Media: Facebook's Dominance
    • Recent research by comScore has shown that 5.5% of all time on the web is spent in Facebook.
    • Facebook has very affordable advertising. Facebook has so much demographic and psychographic data that allows sites to deliver very targeted advertisements.
    • Facebook shouldn't be ignored as a potential business network, but metrics should be put in place to determine the value it brings.
  • Social Media: Shifting LinkGraph
    • In the past, sites received links from blog resources which became a factor in the site's popularity rankings in search. Now, linking has shifted to microblogging such as twitter or other social media platforms. Some folks are stingier about passing links through sites rather than social media. It's interesting to observe how links and information is passed through the web and consider how this can affect search.
  • Bing
    • Despite the fact that Google is responsible for a large percentage of search, Bing shouldn't be ignored.
    • Bing has shown some differences in ranking such as being less sensitive to TLDs (.info, .cc, .net, etc.), and giving more weight to sites with keywords in the domain than other search engines.
  • Other
    • Personalized search is on the rise. This is something to pay attention to, but hard to measure.
    • QDF (query deserves freshness), a search factor related to the freshness of content, has led to search engines indexing content faster. 2010 search strategies recommend becoming a news source to improve search performance.
    • Local search is definitely something to be aware of in 2010. Google's Place Rank algorithm is similar to the PageRank algorithm - it looks at specific location or local attributes as a factor in local search.
I found that a trend of the discussion revolved around having good metrics, not just good metrics, but the right metrics such as conversion and engagement. Testing any of the recommendations above (improving your mobile browsing, getting involved in social media, optimizing for Bing) should be measured against conversion to determine the value of the efforts. Also, multivariate or A/B testing were recommended for testing local search optimization and other efforts.

Feb 11, 2010

How to promote your blog using social networking sites?

1. StumbleUpon Promotion

StumbleUpon is my top source of incoming traffic. When I publish a new article, poem, or photo that I want to share with others, I use the StumbleUpon toolbar in Firefox to share that post with all my friends and fans using the Send To option.

Also, there are groups on StumbleUpon. If your blog is about Gmail, then join the that group and get your link posted as a related site, or add a Gmail-related article to the discussion pages.

2. BlogCatalog Promotion

BlogCatalog, a network for bloggers, has several ways to promote your blog and articles.

Once you have a profile setup and your blog added to their directory, you can send broadcasts to all of your friends each time you have a new post, or alternatively, you can send a “Weekly Digest” broadcast of recent posts. These Broadcasts are displayed in your friends’ Dashboards, and also are emailed to them, so be sure to use an appropriate subject (as opposed to “New Post” or “Blog Update”), since this is what will be the attention grabber for your broadcast.

Other ways to promote on BlogCatalog include finding related discussions (like Yahoo Answers) and including a short answer plus a link to your related post. Also, you can join related groups and post links to your articles within group discussions.

3. Twitter Promotion

Twitter is probably the simplest network to use to promote your blog. Simply post a eye-catching, 140 character or less tweet with a link to your new article. Be sure to include the top keywords for that article, since not only your followers will see it, but people using Twitter search may come across it as well. An added bonus would be to check which queries are popular the day of your post, and use those keywords in your Tweet.

4. Facebook Promotion

Facebook offers a number of ways to promote your blog site and posts. For starters, you can create a Facebook Page for yourself or your blog. An unlimited number of fan will be sent updates whenever you update your page with new notes, articles, photos, etc, and you can also send everyone on your fans list direct Facebook messages.

Another promotion method is to build a Blog Network (now called NetowrkedBlogs). This creates a community for your blog followers, including a discussion wall and an updated RSS feed. A new feature for the NetworkedBlogs is broadcasting to all of your fans, but it is only available if you upgrade your account for $4.99, whereas if you create a Facebook Page you can message your fans for no cost.

To promote your new blog articles, you can post a link on your profile, which shows up in your friends’ News Feeds, and post a link into your status update. You can also join groups and post related links on the group’s discussion wall.

5. Myspace Promotion

Myspace, although less business and feature-friendly compared to Facebook, still has a large community to reach. The best method to use is to create a profile with focus on including keywords, and a link to your blog in the beginning of the About Me section. The benefit here is Myspace profiles do show up in Google keyword searches. Plus friends will be updated every time you update your profile. So when you change your song, for example, friends will come check out your profile, and if you have a widget with an RSS feed to your site, they may continue onto your site as well. You can also post a new bulletin which will show up on your friend’s Bulletin Board.

*As a side note, I do not know how well Myspace works for newer users. I have been on the site for many years, and the traffic I generate from it is from people who have been longtime friends on that network. The groups that would be related to blogging or other serious topics are not highly trafficked, and the status updates do not include hyperlinking with URLs.

6. Plurk Promotion

Plurk is another network similar to Twitter in the sense that you have to communicate your message via short, 140 character phrases. The difference? You can also share Youtube videos and images that will show up in your plurks (instead of just links).

7. Digg Promotion

Digg allows members to share sites via voting, or Digging, them. The best method of sharing links via this site is not to do self-submissions, but to add a Digg submission button or badge to each article and let your readers submit your story.

Going a bit against the grain on this topic, I typically submit my own posts to Digg. I do this primarily because I have my anal-retentive streak about making sure the post ends up in the proper category with an appropriate title & description, as those things cannot be changed later. Plus, people are more likely to add a vote for a story than take the time to submit it. I like my site’s social bookmarking to be as simple as possible for readers.

8. Other Social Networks Promotion

The amount of traffic you get depends on your activity and number of friends on those networks. Other networks I offer for use of blog promotion via the icons at the bottom of each post include Mixx & Reddit (both similar to Digg in the sense that they allow voting/rating for articles), Magnolia & Delicious (bookmarking sites), and Technorati. Also, there is SocialBrowse that allows you to bookmark pages via a Firefox plugin, and BloggerUnited that will post your most recent blog entry to their homepage when you login to the network. Although I belong to all of these networks (Delicious being my favorite for bookmarking), I do not notice a high level of traffic coming from them. However, since everyone has a preference to network, I like to have the options for them to share on the networks they choose.

9. Traffic Exchange Promotion

In addition to sharing posts directly through the networks mentioned above, there are also numerous groups on Facebook, BlogCatalog, Yahoo Groups, Tweetworks, and so forth for traffic & RSS subscription exchanges. While I do not think you should bookmark, promote or subscribed to just anything to get the exchange, there are good bloggers in these groups with great articles. Find ones you truly like, and then reply that you have Reddit/Dugg/Stumbled/subscribed to their article or site, and send your featured post or RSS link for the exchange. Also note the format that people send their links – if they send just the article link, or if they send their article link directed to the method they want you to promote. The easier you make it, the more likely more people will return the promotional favor.

Also, I know there are those that think this is not a legit way to promote your site. I have heard traffic exchanges referred to as cheating, cheap, and other negative connotations. But what is the difference between traffic exchanges and creating a contest to gain more rss subscribers? I think that if whomever I am exchanging with, I would have helped out without the exchange offer, what harm is there in that?

Feb 10, 2010

Google Blog Search Revamped

Google Blog Search is an invaluable tool for searching news and views off the beaten track. It scans the blog posts of the great and the good, spanning major companies to everyday journal writers.

Today Google have announced some key changes to the service. The alterations should make searching easier, more intuitive and user-friendly. The most notable key addition is the introduction of an RSS feed. This will provide quick updates straight to your feed reader on any number of desired topics.

As with other trending sites, including Twitter and Blogpulse, Google Blog Search now also includes Hot Queries. This will give you a rundown of the most popularly searched for terms, whilst Latest Posts notes the most popular stories being discussed.

No doubt further integration with the likes of Reader and iGoogle will come about, but Blog Search should now be a far more accessible tool. If you haven’t used it before, it’s well worth a look.

Follow this link for the complete Google Blog announcement.

Feb 7, 2010

Search Engine Optimization is an Art

The search engine job is to find the content that closes matches the search. The goal of SEO is to have your website show up as high as possible in the search results. It involves editing website content, keywords and HTML.

SEARCH ENGINE optimisation is an art or an Internet marketing strategy to drive volume of traffic to a website. It is unpaid medium. More a site appears in the search results list, the more visitors it will receive from the search engine. Search includes image search, local search, video research and specific search. The search engine job is to find the content that closes matches the search.

The goal of SEO is to have your website show up as high as possible in the search results. It involves editing website content, keywords and HTML. Search engine optimisers are consultants market agents and will do work for you. They optimise your site by using methods such keyword stuffing, articles sniping and black hat or spamdexing. They do keyword research and find out what words people are typing in search engine. Google, Bing and Yahoo search engines all gather and release keyword data in aggregate.

If you want to increase traffic, ‘pay per click’ (PPC) advertising may be an easy option, but SEO is better option over your PPC strategies.
Website traffic is essential for more leads, more sales and more profit. Search engine optimisation helps in development of the website and attract visitors and also give the company a top ranking.

Google Search in Color Interface

Google is always used to do different kind of experiments for all products and keep the best in live which are selected and voted by most of the visitors. As a part of this process Now Google is testing New Color Search Interface. We have to wait and see, whether the whole world will love it or hat it. Would you like to test it now then Here is a simple trick to make your google search colorful.

Follow the below steps:
  1. Open
  2. Search for the below code in Google instead of Keyword:
  3. Now you will see New colored Google interface

Step 1 :

Google Search in Color Interface - Step1
Step 2:
Google Search in Color Interface - Step 2
Step 3:
Google Search in Color Interface - Step 3

I am using Firefox 3.5.3 Version and It's working fine for me. Just have a check guys and let me know if it's working for you people or not.

Feb 2, 2010

How to Get Website Traffic

Website traffic proves to be an extremely difficult task for webmasters looking to get the word out about their site. I bet almost all webmasters would agree that their site would be successful or their idea would generate a ton of money if only they had enough web traffic. Well today is your lucky day because after you learn these five tips you will be on your way to generating web traffic to your site so you can make money or provide your visitors with what they want and expect from visiting your site.

Tip #1: Article Marketing
To generate traffic to your site write a minimum of 300 word articles that explain your site and how it will benefit the visitor or if you are selling a product set up the article to provide advice or techniques similar to those explained or facilitated through your product. After your articles are written, submit them to article directories (like,, You should write at least 5 articles initially then follow up with an article a day for the highest level of efficiency or at least a new article a week.

Tip #2: Backlink Building
Getting links on sites outside of your own is a strong way to move up search rankings which subsequently leads to traffic increases. There are services such as those on that will submit your site to link directories to get links built up, but keep in mind that a ton of links in a short period may cause search engines to penalize your site’s rank for link spam.

Search for websites similar to your own and propose a link exchange to their webmaster because search engines love when similar sites link to each other. Also, type in Google “link:” replacing “competitorssite” with the address of top sites for your site’s topic on Google to see what sites link to them. Once you see what sites have links leading to a competitor’s site, seek to get links on those sites as well, copy the competition and do better.

Tip #3: Search Engine Optimization
This is the best method for those without a budget who want to get traffic without spending a lot of money or using services to submit your site to an assortment of directories. The first thing is to set up meta tags on your site. Search Google for a meta tag generator and make sure you use targeted keywords in your description, title and keyword tags in your html head.

Once that is done seek to have 5-7% of your site’s content including targeted keywords, this is known as your page’s keyword density. Follow tip #1 and tip #2 which will boost your website’s rank along with bringing in traffic. This is a time consuming method but once you get on page one of Google, your site will have countless traffic.

Tip #4: Social Bookmarking
This is a relatively new method of obtaining web traffic and can be extremely effective when done correctly. There are a variety of sites that provide “social bookmarks.” Social bookmarks are simply enough when a visitor to your site likes your sites content and goes to a social bookmarking site (like,, etc.) and they tag your site’s content with keywords in which others can then find your site through that tag.

The best thing to do to get social bookmark tags from visitors is to place bookmark scripts to your site which can be obtained at the Digg website and for delicious bookmark buttons. Your site can initially be submitted to yourself and to many other social bookmarks through, which is a site that allows you to submit your site to a dozen or more social bookmarking sites.

Tip #5: Pay-Per-Click Advertising
The last tip of the article is paying for web traffic. This can be very expensive, but if done correctly can produce revenue far beyond your advertising costs. The leader in PPC advertising is Google AdWords. AdWords allows users to set up a small ad set up around keywords that are displayed as sponsored links when a user searches for a topic on Google. Keep in mind that the higher your budget the more traffic you will get, and that low budgets make it very difficult for your ad to produce conversions.

Secondly, keep in mind that extremely broad keywords likely have a lot of competition for ad slots and would be very expensive, so seek to have highly targeted, tightly targeted keyword phrases that target visitors that have the highest potential of becoming customers.

No Keyword in URL: Google Analytics Site Search

Google Site Search tracking is a valuable tool, however it requires that your site search keyword is contained in your URL.  What if your website platform doesn't support this?

There is a solution.  It's not pretty and its even a little bit technical, but it's possible.

Firstly, you need access to your websites template files, and in particular the template that displays search results.Secondly, you need to be able to "inject" the search keyword into the template file.

If you are confident with the above, forge ahead.  If not, talk to your web developer as these changes should be relatively straight forward for someone with experience.

Step 1

The first step is to add the following line of code to your existing Google Analytics tracking code:


Your tracking code should look something like this:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "' type='text/javascript'%3E%3C/script%3E"));
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-635744-1");
} catch(err) {}</script>

Step 2

Next, we need to replace [keyword] with the actual keyword being searched for.  The method in which you do this will vary depending on the website platform you use.  A PHP platform might handle it something like this:

pageTracker._trackPageview('/search?q=<?php echo $keyword; ?>');

Where $keyword contains the keyword string used.

Step 3

Lastly, we need to tell Google Analytics to look out for the query string used, which in the example above is simply 'q'.  This needs to be placed into the "Query Paramater" box in the Site Search section in your Google Analytics profile:

Step 4

Run a test search yourself and then view the HTML source to ensure your keyword is being inserted into the pageTracker javascript call.

Check your Google Analytics reports (Content > Site Search) over the next fews days to make sure search data is coming through, and then start analysing and acting!

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