Digital Marketing

Jan 27, 2010

Link Building Strategies For 2010

Attract more visitors, customers and revenue to your online store in 2010 with these ecommerce link building strategies for 2010. Leverage your time & content for maximum ROI on your marketing dollars better than ever before.

Before you launch any marketing endeavor, you need to decide the desired outcome you want to achieve so you can set proper goals, create a strategy to meet those goals and then take action to bring your marketing strategy to life. To start, here are five worthy goals that a well planned & executed link building campaign will help you achieve:

  1. Spread your brand awareness
  2. Increase the individual ranking of a specific page for a specific keyword search
  3. Diversify traffic from web properties beyond search engines
  4. Increase your website’s ability to rank pages, both new & old
  5. Achieve more complete indexation of your existing pages

Resist the temptation to shoot for all five goals at once. Pick one that is the most important to you; list the others in descending order of importance, for future action.

You’re much more likely to succeed and stick to the roadmap if you see progress early. Putting all your focus toward one goal helps you see progress much quicker than if you were to spread your efforts across five projects. Now for a little secret: many of the link building methods I am going to share will help you achieve multiple goals with each action. In essence, you compress the work needed to achieve multiple goals at once with overlapping link building.

Here are 3 methods to achieve each of the goals above.

Spread Brand Awareness

Increasing your brand awareness with SEO requires you to focus on exposure points for your website and brand.To increase brand awareness, go after sites with a high traffic volume, focusing on websites that already attract the people you want to sell to. Use these three simple, daily tasks to start spreading brand awareness:

Spread brand awareness with technorati, google blog search and yahoo answers

  1. Read & comment on blogs
  2. Answer questions in industry forums, groups (LinkedIn Groups) and answer sites (Yahoo Answers)
  3. Start using Twitter, don’t promote yourself; instead, promote others with Retweet

Increase Rankings For Specific Pages

Getting your website to show up on the first page or top 3 results in the search engines for a specific keyword search is what most people think of when performing SEO. A definite advantage to this is that you can craft your content & marketing to the customer persona of someone performing that specific search. In order to achieve your desired outcome you will need links from a variety of high quality websites with specific anchor text linking to a specific page.

Here are three link building methods for getting links to rank individual pages for specific keyword searches:
Increase rankings with SEOmoz Linkscape and PRweb

  1. Review sites already ranking for that keyword and build a list of domains that link to the site already ranking for the keyword query. Using Linkscape, you can find out exactly how many websites link to the site with that exact anchor text. Go after the links the sites already ranking have obtained.
  2. Write an article on a long tail keyword that contains your short tail keyword term, syndicate or license that content to other sites with an attribution link to your site. This gives you complete control over the link and anchor text. Depending on where you syndicate you may or may not be able to control what websites pick up the article.
  3. Press Release on a newsworthy topic your company is involved with targeted anchor text. PRWeb allows you to submit a press release and include a link with anchor text you choose for $200. Trust me, that’s a bargain.

Diversify Traffic Beyond Search Engines

While it feels great to see 80%+ of your traffic coming from organic search and anywhere from 75% to 90% of that traffic coming from Google it puts your website traffic at high risk. What happens if you disappear from the Google search results because of something out of your control? Do you really want your business to rely on just Google or any other search engine? Assuming you want continued and lasting success, you should diversify your traffic so that it is coming in from many sources.

Successful investors diversify their portfolio and successful online stores diversify their traffic sources because it leads to increased revenue sources. There are two areas to focus on when diversifying your traffic: sites with large volumes of traffic and sites with highly targeted traffic. Sites that have both are the cream of the crop for you and deserve the most focus.

The same tactics covered above in spreading brand awareness also work for diversifying your traffic. In addition, here are 3 more useful ideas.
Tubemogul video distribution and analytics

  1. Tubemogul – Use tubemogul to distribute videos to multiple sites. I don’t care what you sell people are looking for videos to watch about it because the majority of people would rather watch than read. Don’t believe me? Video consumption is up while Newspapers are cutting jobs.
  2. Flickr – A Picture is worth a thousand words and you can tie pictures of unrelated things back to your product or service with creativity. Pictures also help show you are a real, living human doing real things in the real world. The “fake” persona immediately disappears.
  3. Your Favorite Website – That’s right, on whatever websites you enjoy today for fun start connecting with people and spreading awareness of your website. If you read news, then use something like reddit or digg. If you like randomness use twitter more. In the end, give back to the website you love in an unselfish way and you will find opportunities for exposure open you never thought possible.

Increase Ranking Ability

How cool would it be for your new pages to show up on the first page of the search results within days or hours? Amazon, ESPN and CNN have all accomplished this by generating so many incoming links from so many different websites that the search engines make an assumption that almost anything they publish must be worthy of ranking.

The good news is you don’t have to be a million or billion dollar brand website to accomplish this. You may not be able to take on Amazon for books; however, everything from jewelry to pet supplies to clothes still has room for dominant players in the search results.

The goal to accomplish this is to get a high volume of authoritative sites to link to you consistently over time. A key to success is that once someone knows about you or talks about you; don’t let them forget about you. When you stay “top of mind” the likelihood of getting multiple links over time increases.

Here are some ways to passively get a large number of links from a ton of different sites; there is work upfront but the payoff is ongoing:

  1. Create a fun quiz that gives a badge at the end people can share on their blog or profile page on any number of sites. An example might be, “Are You A Redneck Marketer? Take A Quiz To Find Out”. Create 3-5 levels of Redneck Marketer and present based on answers.
  2. Create free online training and offer some certification or completion recognition that includes embeddable HTML content (similar to the quiz badge) for people to put on their site, blog or profile.
  3. Create a tool to help solve a problem. This could be something people use to make a purchase decision such as a wizard to decide what fits your customer’s needs. Or maybe it helps post purchase with something such as an electrical conversion calculator.

Achieve More Complete Indexation Of Your Site

As your site grows to 100,000 pages and progresses past 1,000,000+ pages you may find it difficult to keep your pages in the search index.

Amazon indexation in Google

The best way to combat this is to continually get links to your inner pages with a focus on pages you see falling out of the index. You can use both internal linking and external link building to help solve your indexation woes.

  1. Link to the pages not getting indexed from pages on your site that are already indexed and get crawled often in Google. You don’t have to use your home page but the page with the link should be within one link click from your home page which makes the page out of the index only two link clicks away. The sooner the link appears on your site page the better because search robots crawl from top to bottom, left to right.
  2. Guest blog post on another site and find a way to link directly to the page you want indexed. The great part about this is you get a page on someone else’s site with a very targeted link.
  3. Contest Prize – Usually for ecommerce sites specific product pages are the ones that become difficult to keep in the index. Hold a contest focused around the product(s) that you are having trouble keeping indexed. Everywhere you promote the contest include a link to the product page.

Now you have three link building strategies to help you achieve five different link building goals. The most important part of being successful in SEO is taking action immediately and daily. Pick your most important goal from above and perform one of the strategies today.

What tactics have you deployed to achieve your link building goals? Share your ideas by leaving a comment below.

Jan 26, 2010

Top 25 Websites for every SEO

1. – seomoz have not held back over the last year and 9 months, most notably the addition of Linkscape and Rand’s constant travelling have done nothing but push this company to the top of the industry.

2. – this website has also come a long way since I first started using it back in early 08, this link analysis tool is actually quite accurate although the results are only taken from Yahoo, link building can be very effective using this site

3. – Twitter was a must in my previous list and it’s a must now. Any budding SEOs can learn a lot from following some of the leaders in the industry and seasoned SEOs can get a lot of good stories aggregated straight to your twitter home with absolutely no effort.

4. – A search blog with a different stance from many other industry leaders, not always agreeing with Google tactics and methods Michael Gray provides a good contrast in perspective and a sometimes light hearted Friday afternoon read.

5. – The official Google webmasters blog, there’s always a lot of activity happening over at the big G, it pays to keep on top of developments.

6. – I can’t stress enough how good this website is, recently voted as number 1 for the “best paid subscription SEM community” by readers at Top Rank Blog. I’ve spoken to Dave (the ninja boss) many times and the amount of SEO he knows is scary!

7. – Sphinn is the equivalent to Digg for anything search related, the community has continued to grow over the last few years and although some recent technical decisions have caused some negative chatter – it still feels ace.

8. – Aaron Wall has been in this business a long time and SEO Book provides great resources for SEOs around the world, I especially like the tool “Rank Checker” for snapshot views into ranking performance.

9. – The Raven site provides excellent SEO tools in the form of benchmarking, I used the site in it’s early days and it’s continued to get better and better – solid SEO blog too.

10. – It’s important to know how search engines view your website, using SEO Browser can easy display what’s working and what’s not, very useful for performing site audits.

11. – A lot of good SEO questions have been answered by Matt Cutts and co through the video format on YouTube, great watching, even if you just want to find out what T-shirt colour Matt wears.

12. – Link building from authority based directories does still hold SEO value – fact. Aviva Directory created this list a while a go but many listings are still valuable, decent bookmark to have.

13. – Alas another Google link but extremely important for identifying keyword opportunities on generic and local based levels, although take a pinch of salt with the data provided.

14. – one of the most important search blogs online with great insights and in depth discoveries, it would be rude not to include these boys.

15. – This website has grown in authority and reputation over the last few years with much deserves. Constantly providing good SEO blog posts, free e-books and valuable insights, you’d be crazy not to be subscribed to this blog.

16. – I felt the need to add my blog on the list because I do run tests which may provide insights, I’m by no means like the others on this list but I’d appreciate the signup to my feed!

17. – Great site for breaking SEO news stories or developments within the industry, plus they have great resources and a forum

18. – Solid SEO advice and one to keep on top of.

19. – Video SEO is something that’s been “around” for a while but never implemented to the full potential. Learn how to maximise this at this great site.

20. – Essential for bloggers and online community builders.

21. – I don’t think I need to explain why you should be aware of this site, news is information, knowledge is power.

22. – An absolute must for any internet marketer. Community content, breaking stories, industry insights and a gazillion more things related to SEO.

23. – I’ve been in contact with Jeffery for a long time and his blog has never stopped producing quality SEO insights, theories and discoveries over the last 20 months, I suggest those of you who aren’t signed up do so!

24. – This is quite an obvious one really, analytics packages are the backbone to any good online marketing campaign as they show the results and RIO for campaigns. The positives include extended insights and functions, landscape benchmarking, in depth data breakdown and its free!

25. – Brands are becoming more important in natural search and from social aspects, this website helps you monitor brand mentions online through various channels, best thing about this site – it’s free, unlike competitors.

Jan 24, 2010

Google makes almost $2B in profit in latest quarter

In another sign of a tech sector recovery, Google (GOOG)on Thursday surpassed Wall Street's expectations and reported a record fourth-quarter profit of nearly $2 billion.
The search giant's strong results for the quarter and year momentarily took attention away from its headline-grabbing threat last week to pull out of China over censorship and cyberspying.

Google said it earned $1.97 billion, or $6.13 a share, in the final three months of 2009, vs. $382 million, or $1.21 a share, in the final three months of 2008. Fourth-quarter revenue totaled $6.7 billion, a 17% increase.

Still, Google's stock price slipped $26.88, to $556.10, a 4.6% decline, in after-hours trading. Eric Schmidt, Google's CEO, called the fourth quarter an "extraordinary end to a roller-coaster year."

Google pushed hard last year to popularize its Google Apps suite of online clerical tools, YouTube and its Android mobile phone operating system. But the vast majority of its sales and profit continue to come from search advertising.

"When you look at where their revenue comes from, it's all about search ads," says Kevin Lee, CEO of search consultancy Didit.

Google CFO Patrick Pichette said fourth-quarter results were "very strong" in many of the major markets the company operates in around the globe. Revenue from outside the United States totaled $3.5 billion, representing 53% of total revenue in the fourth quarter of 2009, up from 50% in the fourth quarter of 2008.

Whether China stays in that mix remains to be seen. Schmidt said the company is "in conversations with the Chinese government" about easing censorship and addressing cyberattacks designed to steal proprietary data. He acknowledged that Google is obeying China's laws and offering censored results in China right now.

"We remain quite committed to being there," Schmidt said in a conference call with analysts and reporters.

Earlier Thursday, Secretary of State Hillary Rodham Clinton delivered a watershed speech outlining new initiatives to quell censorship and deter cyberattacks globally. She specifically called on China to conduct a "thorough review" of Google's complaints. "We look for that investigation and its results to be transparent," Clinton said.

Jan 23, 2010

Google co-founders to sell $5.5B combined in stock

Google co-founders Larry Page and Sergey Brin plan to sell 5 million shares apiece of their company stock, worth $5.5 billion combined at current prices.

The sales will occur periodically during the next five years and leave the two with 48 percent of the voting power among stockholders, down from roughly 59 percent now. But with Google Inc. CEO Eric Schmidt controlling nearly 10 percent voting power, the trio will still control the company.

According to regulatory documents filed Friday, Page and Brin will still own 47.7 million shares combined after the sales.

Shares fell $2.71, or 0.5 percent, to $547.30 in extended trading Friday.

Jan 22, 2010

Twitter tricks for generating backlinks

Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. And I think twitter will best in 2010 for SEO professional. However, from the point of view of a SEO expert, it is more important that Twitter can get tons of traffic as well. So, if you still don't have an account with Twitter,you'd better open one.

Twitter is simple to use and this is what made it so popular. Twitter is fashionable right now, so enjoy the moment. Even the creators of Twitter admit that as with MySpace and other Web 2.0 sensations, Twitter will inevitably go out of fashion some day, so hurry up and get some traffic for free now, when itis still all the rage of the season.

Twitter is simple to use, yet it is really powerful. You might need a couple of hours to get familiar with the basic functionality of Twitter and of some of the extras it has but you can harness its power, even if you don't know it very well.

Unlike most of the other places you can get traffic for free, Twitter is a micro blogging platform, which means that there are restrictions on the number of characters in a message. Therefore, you need to be concise in your Tweets and use your space wisely. In addition to being concise, here are some more tips to help you get traffic from Twitter:

Twitter profile

Your profile and your username are the first two things your visitors will see when they go to your Twitter page. If your profile looks boring, people won't bother to read your tweets, not to mention visit the links you post in them. You can't write a very long bio of yours, but you can enter a few words about you – i.e. your occupation, your interests, etc. You can also include a couple of keywords in your bio.


Your username is also very important. You need to pick a username that is targeted at your niche. For instance, if you are promoting your SEO services and want to drive traffic to your SEO site, you can choose something like SEOmaster, SEOguru, SEO services, etc. Your username will show in searches other users make and this is why you must pay attention to what you choose.

Your URL Or Blog in Profile

According to some statistics, 80% of tweeters don't provide an URL in their bio! Well, maybe these people are not SEO experts/Internet marketers and they don't need this traffic but you as a SEO expert can't afford to miss it. So, don't forget to include your URL in your profile!

Send the link to your profile to your friends

Your friends will be your most loyal audience, so if they don't know about your Twitter page, make them aware of what they are missing.If you have their emails, or know their accounts on other networks, you can send a mass invite.

Search forTwitter users with similar interests

You might have millions of friends, but more followers are always welcome. That is why you can use the search functions on Twitter and find people with similar interests. Find as many as you can and invite the mall. These people might not be as loyal as your friends, coworkers, and acquaintances but still you will get hits from them as well. Some Twitter users report that about 1-2% of their followers visit their site a day, which means that if you have 1,000 followers, you might expect to get at least 10 or 20visits a day to your site. This response rate might seem low but there are ways to increase it.

Socialize on Twitter as much as you can

When you are active in Twitter, respond to the posts of your followers and visit their links, this seriously increases your chances that you will get the same in return. In a word, actively follow those that follow you.

Tweet regularly

As with all other kinds of media, if you want to keep your audience, you need to feed it regularly. Writing a short tweet takes just seconds, but it is enough in order to keep your followers happy. It goes without saying, that you should tweet about useful things, so if you don't have something meaningful to post about you or your sites, it is quite OK to post a link to an article, a video, a blog, etc. you found on the Net and you like.

Don't spam

You might feel that every single user on Twitter is interested in you and your blog/site but this is not exactly so. You might be tempted to make as many users as you can aware of your Twitter page and your latest tweets but you'd better refrain from doing this, unless you want to see if you can get a ban or not.

Take advantage of Twitterfeed

Twitterfeed is one more useful service you can take advantage of in order to increase your reach. Go to and configure your feeds.

Make TwitterSearch love you

Twitter has a great search function and its main advantage is that it offers real-time results. Google might be fast in indexing pages but its indexing is not real-time. Users are hungry for hot news and nothing beats a real-time search. Many bloggers report that they are getting more traffic from Twitter than from Google and partially this is due to the fact that their tweets are popular and users find them with ease.

Add Twittergadgets to your site

There are tons of Twitter gadgets and new ones are being released every day. The cool thing about Twitter gadgets is that your blog visitors can become your Twitter followers. If your Twitter followers have many followers, chances are that some of these followers will notice you and will join your network. As we already mentioned, building a large and targeted network is key to getting more Twitter traffic to your site.

These are some of the main ways in which you can get traffic from Twitter.If you are creative and if you monitor what's going on on Twitter and what new Twitter gadgets are released, you will certainly find more ways to drive traffic from Twitter to your site.

Jan 21, 2010

How universal search is changing the SEO industry

Universal search a.k.a Blended search is something that every person (who depends on internet for his daily and intellectual needs) experience every time he submits a query on his favorite search engine. The idea was first thrown in the year 2001 by Marissa Mayer, VP – Search Products & User Experience at Google who also wrote an article on the topic back in May 2007, when Google officially rolled out the concept on its search engine – Today we see all major search engines have adopted this revolutionary approach to make search experience even richer, and yet simpler for the user who is looking for most relevant information on web in the least possible time.

But what exactly is Blended Search?

As the name suggests, Blended search is the process of blending or mixing content from multiple sources and displaying them together on one page. When the idea was launched around two and a half years ago, the main sources of the content were – news websites, videos, images, local and books which are still independent vertical search engines. But today, we have started seeing more results from social networks like facebook & twitter and press release website which are updated more frequently than any other online media.

Universal Search is also known as Blended Search

Universal Search is also known as Blended Search. Click on image to expand

And how is it changing the SEO industry?

Earlier, website owners used to optimize their website with only focus on relevant content so that search engines can rank their websites on top of search results. It doesn't work the same these days now since search engines do not only rely on your website content. Instead, they have started looking for varied sources of information where they can find more relevant and updated content. News websites like CNN & Reuters; Social networking sites like Facebook & twitter; and Press release website like etc are some of the sources that search engines rely heavily on for their content.

Please note that this doesn't mean you should stop optimizing your website content. On the contrary, you need to start updating your website content more frequently now since search engines love new, updated & relevant content. This is probably why many company blogs and press releases have become so popular these days.

But is it really changing the SEO industry?

Yes, it is. Because people have really started publishing their content on all the types of online media which has slight chance of being crawled by search engines and get ranked on first page. Here are the few examples -

  1. Image results – All the search engines already have image search as an independent search engine which drives more than 10% of traffic for website owners. People have been focusing on optiming their images by using alt tags and more proper image names for quite some time now.
  2. Videos & Slideshows- YouTube, owned by Google has the highest number of videos uploaded on the web. People have started publishing a video presentation of their company or products demo. They, then promote it on YouTube by writing comments, adding ratings and sharing with more people so that it gets enough popularity to get ranked on first page of search results. Then these videos or presentations are pushed on to other popular aggregator sites like Vimeo, Slideshare etc.
  3. News Results – Press & news websites are the most hit upon source by website owners. There has been an evident surge in press releases published in last few years by website owners. The only reason being the importance given to such sites by Google.
  4. Local business listings – Google, Bing and Yahoo show their respective maps to show local business listings. Hence, every website owner makes it a point that their business is submitted in local business listing directory. They strive hard to promote it by adding more ratings, comments and sharing with friends & existing clients.
  5. Three blogs a week has become a reality. Website owners do not miss a single news however trivial it is, just to have something new up on their company blog. [Don't worry this post is not one of those ]
  6. Social media marketing (SMM) – SEO Companies have started offering a new service called 'Social media marketing' wherein they promote their brand on social networking websites like – Facebook, Twitter, Delicious, Digg, Myspace etc. They do it by submitting their brand name, linking it to their website, building network of friends and by commenting on other blogs.
  7. Google Product search – Online shop owners are utilizing this feature to promote their products on increase sales from Google organic search result. Google offers merchants a separate place to submit their products individually with prices and description. Google then shows their products on top of search results for the relevant query.

Clearly, the focus on just your website's content is the thing of the past. In order to maximize your chances to be on the top of the search engine rankings and drive more traffic, you have to be on your toes all the time and exploit every source of data that major search engines scour today for their search results.

Jan 20, 2010

Google's Algorithm Show You The Traffic

37 experts in the world of SEO Top on Google Algorithm, the complex formulas and methods used Google position of Web sites. This ranking formula is extremely important to webmasters because finding which factors Google uses to rank their index is often referred to as The Holy Grail of site optimization.

Google's ranking factors affect how they listed in itsSearch engine results or SERPs. From received top rankings for your targeted keywords often Spell success for your site, knowing Google Ranking

Factors that can be very profitable.

Every experienced webmaster knows Google is the most important The providers of search engine traffic on the Internet, always listed on the first page or somewhere in the top 10 Positions for the keywords will be very popular Quality objective of free movement.

ShortHere are some of the most important ranking you should be optimizing your web pages for your Marketing. Most of these factors Ranking is very familiar to most webmasters who fully Advantage of any and every SEO tactic which come from their website a competitive edge.

Here are some of the most important factors to consider ranking:

1. Keywords in the title and your page

Enter yourKey word or phrase in the title of your Page and also in your copy. Many webmasters use different keywords on this page and also in H1 title.

2. Keywords in your URL

Keep your page on the subject and place of the keyword in the URL. Use the keyword in the H2, H3 … Securities. Put them in Overview and meta tags, put it in bold / strong tags, but Keeping the content readable and useful. Pay attention to the text

Surrounding keywords, search engines are becoming increasingly semantic in the coming years so context is important.

3. Create High Quality relevant content

Relevant high quality content on your pages. Your The content must be related to the theme of your website and updated regularly, depending on the nature of your site.

4. On-Site Internal Link

Internal connection is important for the general classification. Marca Ensure that the linkThe structure is easy for the spiders to crawl. Most suggest a simple hierarchy with links no more than three Clicks away from home / index page.The creation of transport modes, or groups of links within a section on your website must be very effective for many Webmaster, including this program. For example, the creation of a simplified Online guide to a topic of your site in relation to be very advantageous. Keep all connections are connected and closely related to copyright inArgument and do not forget to have occasional external anchor 'for the keyword "links that appear on these Internal links on your site rather than on your homepage. Deep build your links.

5. Only links to High Quality Related Sites

Do not forget to link to high quality PR related sites. Linking sites show the high quality search engines your site is very useful for your visitors. Building relationships within communities on your site. Hispay particular attention to links Bad neighborhoods, link farms and spam sites … If you have any doubts not made the connection!

If your website for years and is well are established and familiar to Google, this factor is a negative impact on the overall ranking of your website. Linking only high-quality content sites give your site an advantage during the race.

6. Global Link Popularity

One of the most important rankingis the global network Popularity of your website. You should also try to build

of incoming links from quality websites. A simple effective way to do this is to write articles and transmitting them to article directories online. Only related sites will follow and show your stuff with the anchor text link to your website. These are LEFT often one-way.But not only writing articles to get links, write quality Contenthelp the reader to be the first and the connections obviously are. Forget an article is not very good chance to start selling your products and increase mutual trust with your potential customers.

7. Anchor text is very important

Anchor text is an important feature of your own, we must not forget used. Perhaps more important is that the incoming links should be relevant or related topic of your site that is play an important role in the rankings. Not ignore About the text link anchor text and use different Link to avoid keyword spamming.

I remember how the semantic search engines has become more, entire text of your article could be considered, please contact your Anchor text, so all the articles most relevant to the Classifications.

8. The number and quality of incoming links

Inbound links should also associated with global high Popular Pages link. The more links you have from these Popular Related sites of more ranking you get. Many SEOs I suggest that you should have a steady stream of new sites (inbound "He links") each month to increase your ranking. These Links will age and increase your rankings after 4 or 5 months. Both the quality and quantity is important.

9. Reliable servers and services

How can any business, Google was just a product (SERPS) their customers need this service will be continuous and available anytime. Made sure that you have a server to good reliability, as no extended downtime while the site is accessible to bot can adversely affect your rating. If it's for more than 48 Hours, it can be removed from the index. Ouch!

10. Duplicate content is a NO NO!

Be sure not to duplicate content on your site. This can affect the positioning and get thrown pages the supplemental index. SureUsing existing tracks or mega-cut tags on your pages like this and the payment of your internal page rankings, resulting in optimization of the poor.

Your SEO strategy should be generally valid relevant Content and links for your visitors and for search engines. Moreover, as mentioned, be very careful that You link to your site. Avoid spam sites, link farms or links of sale. It's really a bit 'outdated, with the Google Toolbar will continue to provide an overview of Site PR or Page Rank.

These are some of the most common and most important classification Factors rank Google search engine and display Results. Adjust your site or keywords for these factors can be very useful and rewarding.

Jan 19, 2010

How Google Ranks Twitter Updates in Search Results?

real time results on google

Google had recently implemented results from Twitter on it's search engine. The real-time updates or tweets provide users with relevant information from blogs and elsewhere posted on Twitter. Search engines such as Bing and Cuil also incorporate real-time search results for their users. Apparently Google had to alter it's page ranking algorithm to accommodate it's real-time results. So how does Google decide which tweets get priority over others?

Amit Singhal, a Google fellow, says that Google's algorithm aims to make out 'reputed followers' amongst Twitter users. Amit led the development on real-time search at Google. In an interview with MIT's Technology Review, Amit says;

"You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone–then even though this [new person] does not have lots of followers," his tweet is deemed valuable because his followers are themselves followed widel. It is "definitely, definitely" more than a popularity contest"

However such tricks from reputed followers isn't the only part of Google's algorithm to rank tweets. Google seems to have ways to keep spam at bay while making out the relevant tweets from commonly used terms. Google also plans to make it's real-time results more relevant by adding geo-tagging data. That's something that could prove to be useful in the smartphones sector.

Jan 3, 2010

Going Beyond Banner Advertising

A major stumbling block for many internet marketing newbies is the false belief that the placement of a banner ad on a web page is all that’s required to immediately start making a few sales. This is a false premise.

There are a couple of key principles of internet marketing that can prevent any newbie from falling into this enticing trap.

No. 1) Choose A Relevant Affiliate Program

Let’s hope at least that as a newbie you have chosen an affiliate program to promote that has relevance to your online interests.

As an example, if you have placed a website online that discusses the care of young infants, it is certainly easy enough to find affiliate programs that deal with infant health, nutrition, clothing, or even security, such as baby monitors.

The affiliate program doesn’t have to exactly match your website content, but it should be very closely related. If your site is about infants why on earth would you want to promote rock videos? Only perhaps, if you think your own child is a future musical prodigy.

Yet, many first-time internet entrepreneurs make just such a mistake. Even an affiliate program that deals with teens or preschoolers is not close enough, because the people coming to your site, presumably are not seeking information about those subjects. Tiny infants are not preschoolers.

Of course you might make a sale or two, by virtue of blind luck, but that is not the way to run an internet business.

You want at all times to be lean and focused. Don’t waste effort promoting anything that is going to be a hard sell. Your effort is best spent elsewhere.

No. 2 ) Write Informative Articles and Testimonials

Using the same example above, let us propose that you have wisely chosen an affiliate program that relates to young infants. Now what? You’ve had your banners up for a month or two, and you just aren’t making many sales. This despite the fact that your site receives a reasonable amount of traffic.

One of the problems you’ve unwittingly created for yourself, is that banner ads are too easily ignored. They are like background music.

Each hour online, anyone who surfs the web is going to be bombarded with banner ads, such that they become invisible. And it doesn’t matter even if the banner ads are of excellent quality.

They are still banner ads.

Text-based ads are a much more effective advertising method, although at first glance it would seem exactly the opposite. But, let’s look at this idea more closely.

Banner ads say out loud that you’re attempting to sell something. One of the major precepts of internet marketing is that people DO NOT WANT TO BE SOLD.

People are online to gather knowledge. Even if they are online as a time for recreation and pleasure, they are still interested in learning.

Human beings are innately curious. This is a plus for you, as you attempt to make a sale.

Here’s how.

One way to introduce text-ads into your web site is to write articles. Or to write a review of the very product that you’re trying to sell. { you aren’t trying to market something you haven’t purchased yourself, are you? }

Testimonials are an extremely effective advertising device.

That’s why so many web merchants place testimonials on their site, and frequently on the very first page of the site, where the testimonials are most likely to be viewed.

Also, testimonials are a form of “aggressive” advertising, that doesn’t look aggressive at all. This is because testimonials deliver valuable information to the consumer. Thus, the consumer is more likely to make a purchase because they never form the negative impressive in their mind, that they are being SOLD something.

A person who is feeling negative is much less likely to decide to make a purchase.


One final point before we conclude this article. Banner ads are not going to disappear. They can still serve a useful purpose. Sometimes a banner ad or two, can help dress-up a drab,
uninspired-looking site. You don’t want your website to resemble a plain white term paper.

A little sizzle is okay. But, NEVER let banner ads be your main advertising method.

Also, if every other affiliate is using the same banner ads, then the impactof the ads on your site will be further lessened. The key to online marketing success is to be unique.

Online, as opposed to the offline world, uniqueness is an endearing trait.

Don’t plaster those same ads all over your pages everyone else in your marketing niche is using.Write your own articles. The customer will become comfortable that you know what you are
talking about. This gives them a reason to return. { a key factor as people rarely make a purchase the first time they ever visit a website. }

Stay on your toes, don’t become complacent, and never miss an opportunity to improve the content, relevance, and usefulness of your site.

If you have a thought or an idea about something. Then place it online. You’re always more likely to receive a click-through from a well-written informative article than from some flashy banner ad. Give the customer more of what they want, without trying to sell them.

That is the simple key to increasing the overall marketing effectiveness of your website.

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