Digital Marketing

Dec 26, 2010

Common Causes of Supplemental Page

* Google Trust Problems -
There is some debate about this, but there does appear to be a link between loss of Google Trust (or low trust) and Supplemental pages. Websites which develop Google Trust issues or have low trust due to the fact they are new, seem to be more badly affected by Supplemental results than older, more trusted sites with more backlinks from trusted domains.

Google Trust can be lost by linking out to bad neighbourhoods and link farms, or by extensively using reciprocal link directories with 'free-for-all linking' - a strategy which used to improve organic search engine ranking a few years ago, but now has a negative effect, particularly in Google. A website which exists solely on reciprocal links, with few one way links is more likely to suffer loss of Google trust and get more of its page in the Supplemental results, than sites which have attracted quality one way links as an indicator of quality.

The definition of Google Trust -
A complex measurement of website quality and web popularity. It is loosely based on how many backlinks a website has from authority (hub) sites in related field/s.
The definition of Google Trusted sites -

well established websites which often have top 10 Google organic ranking for competitive terms and an established following, being established leaders in their field. For links from trusted sites to benefit your website ranking, they must be related to your website theme.

If you suspect that loss of Google trust has caused Supplemental Results on your website, then re-assess your SEO strategy away from reciprocal linking and concentrate on building quality content to attract more one way links. Also consider removing reciprocal links to non related sites, particularly if you have a 'reciprocal link directory' on your site. Remember that reciprocal linking should not be done to excess - so consider more worthwhile methods of website promotion, such as article writing and submission to decent article sites like Ezine Articles.

Dec 13, 2010

Link Building Tools

Find out what visitors are doing on your site. Discover how visitors interact with your online forms; what they type, how long they take to do it, which fields they skip, and why they leave.

Google Analytics
Google Analytics provides powerful insights into your website traffic. Learn more about where your visitors come from and how they navigate your website.

Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your web pages’ visibility on Google.  Just add and verify your website and you’ll see information immediately.

Linkscape provides link data across 240 million domains. With this tool you can identify how many unique domains are linking to a webpage, sub domain, or to your entire website, analyze your competitors’ websites to see what they’re doing right and how you can imitate what they’re doing, determine the quality of potential links to your website, find specific link achievement targets and measure the success of viral marketing efforts.

With this tool, you can see how the on page optimization of any page looks, keyword density of the page, popular phrases on the page, how many links point to a page, how many links point from a page and more.

Helps you find broken links on your site.

Yahoo Site Explorer
Site Explorer allows you to explore all the web pages indexed by Yahoo. You can view the most popular pages from any website, review a comprehensive site map, and find pages that link to that site or any page on the web.

Nov 2, 2010

Latest Google Update for Its Algorithm

Google has recently launched an update for its search engine’s algorithm. Nicknamed “Jagger,” this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for PageRank. Because of this, there have been dramatic changes to Google’s search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcher’s experience.

Over the weeks after the update was implemented, several sites that have not been placed in top spots have suddenly flew in ranking while some of those that have been ranked high previously have found their ranking fluctuating.

What is the update about? And what changes have been introduced into Google’s system?
Older Sites See Prominence in Results

One of the three affected areas is the domain age or the website history. Google has decided to place emphasis on the site’s age in calculating PageRank. One obvious effect of this is that older sites have suddenly appeared in the top spots of every search result page, outdoing the newer sites.

This change has brought about several questionable effects. If the older sites have a lot more information than the relatively newer site that has previously held the top spot, then it is good. But if they don’t, then Google has inadvertently prejudiced against newer sites with better quality. By default, older sites have outdated information that would most likely be irrelevant or lacking information to help a web searcher in his quest for information.

On a positive note, the greater weight on the older sites has resulted to suppression of a black hat technique of launching multiple domains just to gain ranks.

Google Recalculates Values for Backlinks

Google has also made changes to how it gives value to backlinks, or links that point to a site. Previously, Google simply calculates the number of links that point to your site (treating it as a vote of support along the way) in coming with up your page’s ranking. With this update, Google has now placed varying weights depending on the link’s age. Newer links have lesser values compared to links that have existed quite a long way before. Google has adjusted its algorithm in a manner that links start to gain more weight after periods of time.

This update has affected those webmasters that resort to link buying to build up their inbound links. No longer could they depend on these methods to quickly gain rank because any new link posted for the site would still take some time before it could build up some weight to materially affect the site’s ranking.

PageRank Loses Part of its Importance

The latest update has resulted to lesser importance for the PR value in the calculation of ranking. Google apparently has realized that a high PR value is not at all related to a website’s relevance and importance to a search query. PR, after all, is calculated by the number of backlinks to a site together with an importance factor that is determined by how the site being pointed to is related to the site making the referral. High-quality links carry the heaviest weight in the calculation, since these links are coming from sites that are considered relevant (and thus important) to the site being referred.

PageRank has come under various abuses by some SEO experts that use black hat techniques to artificially inflate sites’ PR values. While having high PRs serve little to the page’s actual ranking in results, artificially high PR sites can once in a while swindle a link-buying webmaster to buy links from them.

This is related to the practice of PR buying, where a webmaster buys rights from a high PR site to post a link to his site. This practice stems from the long-running belief within the SEO community that a site being linked by a high-PR site gets the PR value of that site. Hence, webmasters buy links from high-PR sites for that purpose, although with the age delay addition to the algorithm this practice has lost its effectiveness.

There has been speculation that PageRank will be replaced by TrustRank, a similar algorithm used by Google’s competitor Yahoo although this has never been proven by public statements. It is also said that Google might have decided that TrustRank is irrelevant. Since they are similar, Google could have concluded that its own PageRank algorithm is irrelevant as well, although most people find this unlikely.

Sep 13, 2010

Google Instant Search - Google Latest Updates

On 8th September 2010', Google introduced Google Instant, a change to make search fast and interactive by showing you results instantly as you type. With Instant we’ve turned search from a static HTML page into an AJAX application, just as Google did with Google Maps and Gmail. You can learn more about Google Instant in  google blog post, but Google also wanted to share a peek behind the scenes into some of the engineering challenges they faced in design and infrastructure.

The design challenge: relevant, not distracting
Google key design challenge was to make sure people would notice relevant results without being distracted. Google knew it would take extensive testing to find the right design, so Google ran through a sequence of prototypes, usability studies (testing with people from the community), dogfooding (testing with Google employees) and search experiments (testing with a small percentage of Google users). Some of google early prototypes weren’t perfect. For example, google tried a prototype where we waited for someone to stop typing before showing results, which did not work. Google realized the experience needed to be fast to work well. Google also considered other interfaces which essentially clustered results for a variety of queries based on probability. Here are a couple examples:

Grouped results prototype

Blended results prototype

In the end, Google grouped and blended interfaces seemed too difficult to scan while typing, so Google pursued a model based on a single search. Google hit upon two features that worked well together: first, a query prediction in the search box in gray text and second, results for the top prediction that update continuously while the user types. In user studies, people quickly found a new way to interact with Google: type until the gray text matches your intention and then move your eyes to the results. Google team were actually surprised at how well this worked—most people in our studies didn’t even notice that anything had changed. Google was just faster.

The infrastructure challenge: 5-7X more results pages for typical searches
Google team has been optimizing performance and speed for more than 10 years, and we’ve found that every second counts. When they came to the infrastructure team and said, “we’re going to be serving five to seven times as many results pages for each query performed in Google Instant,” first they threw a fit, then they figured out how to get us there! Even before Instant, Google was serving more than a billion searches per day, and our systems were optimized to ensure those searches happen as quickly as possible (usually less than a quarter second). How could we serve so many more searches without breaking or slowing down our systems?

One solution would have been to simply invest in a tremendous increase in server capacity, but we wanted to find smarter ways to solve the problem. We did increase our back-end capacity, but we also pursued a variety of strategies to efficiently address the incredible demand from Google Instant. Some of these are quite technical, but here are some examples:
  • We deployed new caches that can handle high request rates while keeping results fresh as we continuously crawl and re-index the web.
  • We introduced user-state data into our back-ends to keep track of the results pages already shown to a given user—this way we don’t re-fetch the same results repeatedly.
  • We optimized page-rendering JavaScript code to help ensure web browsers could keep up with the rest of the system.
In total, these efforts enabled us to release Google Instant while maintaining the speed people have come to expect from Google.

The engineering team at work
As Google Instant neared completion, we packed the core teams into two large rooms on our main campus. Google began having daily stand stand-up meetings (more than 50 people). With all that hard work behind us, we’re thrilled to see Google Instant out in the wild! But, in some ways, this is just the beginning of a new kind of “conversational” search interaction. We will continue to experiment, as we always have—and with the help of your feedback, we hope to make Instant even better over time! While it’s a big change, I personally believe that we’ll look back and wonder how search was ever any other way.

Sep 7, 2010

SEO Backlinks: Best and Worst

Back links aren’t what they used to be. Back in the olden days (3-4 years ago that is) search engines cared more about the quantity of links rather than the quality. In today SE landscape though, all links are certainly not created equal. Below is a link types to avoid and the ones to go after.

Good Links, Spend Your Time Getting These:

Press releases: Google loves crawling PR sites, so getting your links on a well written press release can drive both search traffic and click-throughs.

Blogs: Again, SE’s love blogs because of their ever changing fresh content. A keyword rich link in a relevant blog post is a gold mine.

Articles: A well written article can be a great source of both traffic and natural search ranking. Because these links are within the context of an article, they are considered highly relevant.

Bad Links, Don’t Even Bother with These:

Reciprocal links: Reciprocal links are overused and look very spammy. Although it is possible to setup a mutually beneficial link exchange with a similar website, randomly link trading with unrelated sites is a really bad idea, and can tarnish the rep of your site.

Directory Links: Directories are a dime a dozen, and most of them completely useless. When was the last time you went to directory to look for something? The search engines feel the same way.

Site wide Links: Having a link in the navigation on the header or footer of every page in a site may generate a lot of traffic, but it won’t do much to help your organic rankings. When a link is everywhere, it is probably not as relevant as a text link within the body of a paragraph.

Spend Your SEO Time Wisely

With all the ways to acquire links, it pays to focus on only the strategies that produce results. The above tips should keep you heading in the right direction.

Aug 31, 2010

PageRank Sculpting : Google's rel="nofollow" option

In early 2005, Google implemented a new value, "nofollow", for the rel attribute of HTML link and anchor elements, so that website developers and bloggers can make links that Google will not consider for the purposes of PageRank — they are links that no longer constitute a "vote" in the PageRank system. The nofollow relationship was added in an attempt to help combat spamdexing.

As an example, people could previously create many message-board posts with links to their website to artificially inflate their PageRank. With the nofollow value, message-board administrators can modify their code to automatically insert "rel='nofollow'" to all hyperlinks in posts, thus preventing PageRank from being affected by those particular posts. This method of avoidance, however, also has various drawbacks, such as reducing the link value of legitimate comments.

In an effort to manually control the flow of PageRank among pages within a website, many webmasters practice what is known as PageRank Sculpting - which is the act of strategically placing the nofollow attribute on certain internal links of a website in order to funnel PageRank towards those pages the webmaster deemed most important. This tactic has been used since the inception of the nofollow attribute, but the technique has been thought by many to have lost its effectiveness.

Jul 12, 2010

Optimizing Blog Entries for Search Engine Traffic

Search engine traffic is important for anybody doing business online. This type of traffic is not only free but is also very highly targeted. One of the easiest ways to optimize your site for traffic from search engines is properly placing keywords within the content.

An internet marketing blog in particular is in a great position to take advantage this optimization method. The reason for this is most blogs update their content frequently therefore they have numerous chances to properly optimize different entries. Every time a new post is published the site is inspected or ‘crawled’ by search engine spiders. If the blog entries are relevant and use keywords properly the site is awarded with a high ranking which means more traffic.

Here are 3 search engine optimization tips that all blogging sites need to be aware of that utilizes the proper place of keywords in each entry.

Use Primary Keyword Title

For very entry you post to your site you want to select a primary keyword, one that is the most descriptive as to what the post is about. When you place a title on your post be sure to include the primary keyword within the title itself. In doing this you are letting the search engines know right away when they scan your post what it is all about. The more relevant the keywords are to the blog entries in the titles the higher the regard search engines will place on the post.

Use Keywords in 1st Paragraph

Within the first paragraph of any post it is recommended to place both your secondary and primary keywords. Try to use the primary keyword within the first sentence since once again you are letting search engines know immediately what the post is all about. Secondary keywords should be ’sprinkled about where they fit in the most appropriately because you do want your content to sound correct for your readers.

Use Keywords in Last Paragraph

The ‘format’ for using keywords in your last paragraph is much the same as for your first paragraph. The key to placing these words is to be sure they ’sound right’ when you proof read your post. First and foremost you are writing for the visitors to your site and remember they are human (for the most part anyway) so make that your primary concern.

Search engine traffic is targeted and free therefore it is something every online business should make an effort to generate. The easiest way to optimize any site for this type traffic is through the proper use of keyword within the content. A distinct advantage is held by an internet marketing blog for this type traffic by virtue of the fact that blogs are commonly updated frequently. Every time new blog entries are posted the site stands to gain an increase in its search engine ranking provided the entry is relevant and uses keywords correctly.

Jun 17, 2010

Google's New Indexing System Caffeine Got Completed on June 9th

Last month is the critical month for lot of webmasters including me and you. We saw lot of strange results in Google organic search results in May. Google update some of its major elements in May and this time it was the most critical element, “The Search Index”.

On June 9th Google announced the completion of the new indexing system "Caffeine". The latest Google update was named as Caffeine. Believe me, it’s Caffeine which recharge us daily in the form of Tea or Coffee. In the same Google recharged its indexing system with Caffeine.

Well, let’s have a look at the Google's new indexing system Caffeine. Google indexing system is the most complex indexing system by indexing thousands and millions of web pages by segregating the index according to their products or I can say categories for convenience.

Before Caffeine, Google updates its index based on the category, but not all categories at a time. The reason was Google wants to update only those categories which will have the most recent content first. Google used to update web pages indexed under few categories like News, shopping, maps, images, videos and blogs very frequently than the organic search index but in an order.

Google understands the need to crawl and index the web much more frequently than before and now Google going to index updates of web pages much more frequently.

Google’s index update priority starts from the frequently updated categories to the lazily updated categories. That’s why we used to see the news results get indexed in minutes where as the organic results not.

But with the latest indexing system, Google started updating all the categories parallel to serve a fresh search results with newly cooked content. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content from Google.

Google’s old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, the system would analyze the entire web, which meant there was a significant delay between when Google found a page and made it available for us.

With Caffeine, Google analyze the web in small portions and update our search index on a continuous basis, globally. As Google find new pages, or new information on existing pages, it can add these straight to the index. That means we can find fresher information than ever before no matter when or where it was published. Please see the below picture for clear understanding

Due to that, we are seeing the results with out cache link in Google search results. Though the page just made live, Google is showing that for the relevant searches and in the background the indexing process will index that page parallel. After few hours or days, the page will get the cache link as well. This means that the indexing of that page completed.

The interesting part is, first Google taught the importance of fresh content and now as web smells with fresh content, Google following the web.

Do you agree with me in my statement “Google recharged its indexing system with Caffeine” to crawl and index to serve fresh content at higher speed??

I hope u already started digging in to Google for Caffeine. But get a Coffee and enjoy the “Caffeine”!!

May 10, 2010

Three good reasons to use the Google wonder wheel

The Google wonder wheel is a new tools and we find that more and more users are using it to enhance their internet search. We know that there must be a good reason to use it. The Google search great and we all using it for years now, so why go and change the old habits and start using this new Google tool? This is a good question and we went ahead and asked our partners and gathered up three good reasons to use the Google wonder wheel.

1.    It helps you to find the thing you are looking for, even if you are not sure what it is. Not all searches are “straight and to the point”. Many people are searching for general things but looking for specific ones. Google Wonder wheel can help them filter the results and find the most relevant words related to the original searched keywords and find the actual keyword that they were looking for.

2.    Google wonder wheel is easy to use.  Being user friendly is an important factor in presenting a new tool. People who are new to Google search, and yes there are many of them, find the results complicated. Just think about it, you search for something and you get few pictures on top, some results in pink background on the top and some more results in a shorter term on the side. People get confused on where they should click? Where to go? Google wonder wheel is a user friendly tool because of the way it leads the user to the right term and the right results.

3.    Google wonder wheel is cool to use, cool to find and cool to share. This is another good reason to use it in addition to being useful. Not all searches have to be boring and to present “dry” results for the user. This graphics is great.

Google wonder wheel in different languages

Since all Google services or at least most of them are translated to foreign languages, we have searched for foreign Google wonder wheel option. We have expected to find the translated version of this tool after all, there are good reasons to use the Google wonder wheel tool as an addition to the basic Google search.

In Italian for example, we couldn’t find the link to the “more options” as  this is the way to use the Google wonder wheel and this is the way for all visitors, even if they are Italian speakers, to find the tool. Even when we have searched for the term: “Google wonder wheel”, the awaited link wasn’t there. The same happened when we have made the same process in Google France and Google Germany. This made us wonder – does Google wonder wheel in foreign languages even available yet?

We have extended our searches for Google wonder wheel in foreign languages. Google in Hebrew, does have the “more options” link on top, this is the Google tool for Israeli’s only 5-6 million users if im correct. The same with Google UK and Google China, they both have the link, but these Google versions are serving millions of users.

To sum this all up, it seems that the Google Wonder Wheel feature is not yet available in all the languages, it may become available in the future but right now, its mainly available in and some local versions of Google.

Google Wonder Wheel

Google Wonder Wheel is a new great feature from Google which allows you to see relevant search results to your query in a unique semantically relevant and  graphically design way.

The following is a step by step guide on how to use the GoogleWonderWheel tool:
Enter your key word or phrase and perform a search. For this example we wanted to search for some ecological relevant issues and specifically green energy lamp:

Using Google Wonder Wheel Step By Step - Step 1

Using Google Wonder Wheel Step By Step - Step 1
After submitting the key word or phrase you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens:

Using Google Wonder Wheel Step By Step - Step 2

Using Google Wonder Wheel Step By Step - Step 2
Among all the options Google has to offer its users in order to optimize their search results the Google Wonder Wheel is the option you should look for in order to display relevant results in a different way. This is one of the great options Google has to offer, remember to check the other new ones as well once you are done exploring this tool.

Using Google Wonder Wheel Step By Step Guide - Step 3

Google Wonder Wheel Step By Step Guide - Step 3
Clicking on the Wonder wheel link will now create a sun shaped circle of terms, all related to your original  search. Green energy lamp is the main phrase, since it’s the one we looked for and you can find other related keywords to this search on the sun beam. Now your display will show the Google Wonder Wheel tool on the left side and the Google search results on the right side.

Using Google Wonder Wheel Step by Step guide - Step 4

Using Google Wonder Wheel Step by Step guide - Step 4
Now the fun starts. You can navigate your way around the relevant key words and phrases and find more and more results. It’s easy and the graphical effects make it fun.  In our example:  “Green energy lamp” was the main phrase and than we searched for “solar energy lamps” and so on.

Using Google Wonder Wheel Step by Step guide - Step 5

Using Google Wonder Wheel Step by Step guide - Step 5
Its just a matter of time until Google will combine its advertising system into the Wonder Wheel and guide the searchers, either by color or “last related searches” to the paid link or paid result.

Apr 21, 2010

How to optimize Google crawling and indexing?

Getting a good organic rank for websites is the top priority today. Due to this Search Engine Optimization is increasingly been practiced by many business owners.

You can easily find a whole lot of information regarding various optimizing techniques, website architecture, crawling and indexing on the World Wide Web but when it actually boils down to the implementation process, you will be really amazed with all the nuances involved in it.

The primary question which generally bothers website owners is that how easy it is for search engines to crawl websites? Since Internet is vast and new contents are being regularly updated, it becomes virtually impossible for search engine robots to crawl the entire content present online. This means that only a percentage of this content is crawled by search engine spiders. Moreover amongst the crawled content, only a portion is indexed due to availability of limited resources.

Elaborating on this topic further, Susan Moskwa of Google, recently uploaded a presentation giving smart tips on how to optimize your crawling & indexing. She states that since URLs act as bridges between a website and a search engine crawler you should not make them complicated or redundant. In order to allow crawlers to be able to find and crawl your URLs, organize them in such a way that crawlers are directly led to distinct contents of your website. On doing this you will prevent crawlers from wasting time on going through empty web-pages and/or crawling same web content again and again via different URLs. Optimization of URLs allows crawlers to spend their time accessing the actual content of your website.

There are some important real life examples in this presentation that have been categorized under a “not to do” list. These include homegrown URL hacks and encoding, parameters camouflaged as part of the URL path and infinite crawl spaces. In addition to these, you will also find some other useful recommendations like removal of user-specific details from URLs, disallowing actions which Google-bot cannot normally perform and sticking to one URL for a particular set of content.

So if you too want to make search engine crawlers trace your website faster, do make sure to follow all the above Google SEO tips next time you optimize your website.

More Google Search features comes in Gmail

Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.

Many Peoples are not aware of a feature which letting them use Google Search without leaving Gmail Interface. But, hardly few people used them. Now the news is that Google puts some Extra features in it to make user experience easier and enjoyable. To test these feature you can login your account and navigate to Google’s Lab Widgets and use them.

Search Lab: Weather Widget

Search Lab: Weather Widget
Generally, these features are available in Google Search but not in Gmail Search via widgets. But, now Google has added some features like:
  1. Spelling Corrections.
  2. News.
  3. Local Search.
  4. Calculations.
  5. weather.
  6. Dictionary Definitions.
These are Google Search Engines which we have previously known as separate sections like Google OneBox,  Google DirectBox and Google 10 Plus Box.  I will share more information about them in  next article. Go and try these cool feathers of Gmail Interface…

Apr 14, 2010

How to Stop Blog Spammers

Now anyone can make comments on a particular blog posting. As blog commenting has grown more popular, so has spam commenting. In this newsletter, we'll go over why comments are a great form of feedback for your blog, how they help the credibility of your content, what spam comments are and how to prevent them from happening.

Comments : A great form of feedback

When blogs first came around, they were simply online journals. No one could post comments on a blog posting. That all changed in 1998 with OpenDiary, a site which allowed people to comment on blog postings. Now every blog, whether it is remotely or self-hosted, includes this option to comment.

Commenting is great because it allows real people to tell you what they think about your form. It gives you feedback on what you are doing right and what you may need to improve. Comments can be encouraging to you and motivate you to post more quality blog messages. Or they can be constructive criticism to make you work harder to get better at writing content.

Whatever the style of comment is, it is still very useful to your blog. High numbers of comments have the ability to make a blog look credible because they show that the blog is being read by a lot of people. That's something that every blog owner wants, and comments help to let them know just how many people enjoy their content.

Bad comments
Unfortunately, spammers have now started to use comments as a way to spam. How do you know what a spam comment is? Well, a spam comment is a comment that only advertises another site or product. If the comment seems bland/generic with a cheap link thrown in, then it's definitely a spam comment.
Here is an example of a typical spam comment:

"Hey, this site is really cool. Check out my really cool site at"
Of course not all spam comments will be this blatant, but you get the point.
Fortunately for bloggers, as spam comments have grown, so has the ways to prevent it. Here are a couple ways that you can prevent spam comments from even being posted on your blog.

#1: Close off commenting on older blog posts
There are options for you to stop comments from being posted on any particular blog post. Lots of times, spammers will post comments in weeks or months old posts. So take away this opportunity from them to keep it from happening. Most blog hosters now offer this as a standard option in the tool panel. If one of your posts has been up for a couple weeks, close it up.

#2: Take advantage of software offered to prevent comment spam
If you host your own blog using WordPress, you can use an option in that software to prevent spam. Even if you aren't using WordPress, you can still use other Spam comment blocking software like Spam Karma, Akismet, and Bad Behavior. While these aren't 100% effective, they have proven to be quite effective in preventing spam from happening.

#3: Take a look at your settings and see what can be tweaked to toughen your protection
Lots of blogs now have settings to help prevent spam. If you already have a spam blocker on in your blog and are still experiencing spam, take a closer look at the settings to see if there's anything that can be tweaked to make your protection stronger. However, if you do this, you should closely monitor your posts to make sure legit comments aren't being blocked out. If they are, you might have to lighten up a bit.

#4: Regularly read your blog comments
Be sure to keep an eye on your comments. Even the best software or setting can't prevent everything, so you will have to occasionally manually remove comments on your own.
By applying the above principles, you can ensure that your blog is full of only good, quality comments, which will help your credibility tremendously.

Comments are a great form of communication between yourself and your readers. They help the credibility of your blog!

Mar 18, 2010

Using Social Media to Build Out Inbound Links

There are many creative ways referred to as link-baiting to get people to link to you without you even having to ask. The easiest way to sum that up is engaging, original content. And there it is again, that word. Content. In the context of social networking, use a combination of a blog, article directories, press releases, Squidoo, Wet Paint, Hubpages, paid links and online charity donations. If you are surprised about the last item on that shopping list, you’re not alone. But it’s true: The “.org” status of charity sites is highly regarded by Google — and thus gets an almost immediate indexing to the search pages.
Here is a little insight into how a campaign is constructed and what results can be generated. Let’s assume you are trying to attract attention to your site and build dozens of relevant links in the process. Creating hundreds of new links is the whole point of a link-bait campaign. These campaigns are similar to PR campaigns where the quality of the content and the distribution list are the critical success elements.
Step 1: Research your market and develop content that is relevant to this audience. In many cases these articles launch on, which is visited primarily by young tech-savvy males. The choice of a catchy title that would immediately appeal to that target market is critical.
 Step 2: Create a page on the main site that looks like an ordinary article page. Use images where appropriate.
Step 3: Invite all your friends and colleagues, individually – not in a spammy email, to Digg the article. Start with our own personal and business networks and then expand to other acquaintances and friends-of-friends as much as possible. This is the hardest and most laborious part of the link-bait campaign. It can take hours to send out all the individual emails and chat notifications with the link embedded.
Step 4: Be patient and watch the Diggs grow and the traffic swell.
As you write your next blog posting, comment, article or press release, heed the words of the experts and don’t get too greedy. Follow a rule of thumb that you need only to optimize for one phrase per content item in these socially connected sites, and never have more than two outgoing links.
 It is generally agreed that the more outgoing links a web page or a press release has, the more diluted the effect becomes. With the second generation of websites, or “Web 2.0? social media, like MySpace and Facebook, are only relevant or applicable to some marketing strategies, and even then require startling creativity in order to make any difference. Choose your off-site content pages carefully. Not only could they be a misplaced marketing effort, but also the cost of maintaining such a site with up-to-date and relevant content can be exhausting.

Mar 8, 2010

Social Bookmarking More About Sharing Than Bookmarking

I have been in the SEO industry for more than 5+ years now. From what I have learnt from my experience, is that Social Media is the most aggressive tool in the internet marketing industry to gain web traffic in a short period of time. Most of the SEO experts refer to it as Viral Marketing with a mix of SMO, Social media marketing but popularly known as Social media optimisation.

I have often seen in most reputed companies based in the UK, they have social bookmarking experts who are assigned the job of bookmarking site details such as Title, Description, URLs and tags into most popular bookmarking site such as Delicious, Reddit, Stumble Upon etc.

Tis is no brainer,I believe it's the waste of technology or just stuffing or spamming these web 2.0 sites. Submitting your site details into these highly traffic generating websites is not enough. There are loads and loads of people doing it. But we should be more intelligent and smarter than others by making good use of these social engagement sites.

These are some tips below which you can use to promote your website through Viral Marketing:

1) Create full profile with real name on these websites. Submitting just the details required to bookmark sites for free is not enough. Create a profile where other members can easily get connected with you.

2) Along with bookmarking websites, it is also necessary to share these websites. Make friends, join groups of your industry and try to remain active in these sites as much as possible.

3) Create groups using most highly and relevant search term of your industry and invite your friends to join these groups.

4) Use your Gmail, Yahoo and other IM contacts in finding more people who are already using these web 2.0 sites. Also invite other friends in your contacts to join these websites which would help in networking as well as promoting their websites.

5) Instead of choosing just keywords such as "Social Bookmarking" as title choose "How Will Your Website Benefit Through Social Bookmarking". People like long phrases rather than just keyword stuffing.

Follow these simple steps and you will find a rather new look of Social Media Optimization.

I know its difficult to use these steps in all social bookmarking sites but you can easily try them in top 10 bookmarking sites of my choice.

1. Delicious
2. StumbleUpon
3. Propeller
4. Digg
5. Reddit
6. Furl
7. Mixx
8. Diggo
9. Twitter
10. Faves

You can also try some other sites that are popular as well as good traffic generating such as FaceBook, MySpace, Orkut, LinkedIn, Xing etc. These are social networking sites where you can communicate with people from your relevant industry as well as share your tips and strategies all together. This above tactics describe viral marketing in whole. Viral marketing is lot more creative and the person who is able to attract traffic with content can only survive in the viral marketing industry.

So if you don't have any experience in viral marketing then choose some established company that offers professional SMO services and helps your website in getting lots and lots of relevant traffic.

Try these 10 most popular social bookmarking sites to promote your website and I assure you that there will be gradual increase in your web traffic not too long.

Feb 19, 2010

Improve Your Google Rankings in One Easy Step

seo your website

Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?
Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.
Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.
So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.
Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look. 
blogger seo title
Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.
We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: . It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:

Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.
All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Feb 17, 2010

How to Promote Your Facebook Fan Page & Get Lots of Fans

The most effective, not really difficult to implement and quite obvious ways to promote your fan page

Round 1: Create fresh content for people to want to join:

  • Aggregate your blog feed. Simply RSS allows to automatically update your fan page wall with your blog RSS. You may also want to import your blog feed to your fan page notes (for that go: “Edit page“, find “Notes” under “Application” and click “Edit“, then “Edit import settings” and at last provide your feed URL).
Promote Facebook fan page: import blog feed
  • Try Static FBML is another app to keep in mind: it adds advanced functionality to your Page using the Facebook Static FBML application. This application will add a box to your Page in which you can render HTML or FBML (Facebook Markup Language) for enhanced Page customization.
  • Add a personal note: Add your personal photos, personal welcome-videos are also great (create a short video welcoming your fans and describing what they can do on your page);
  • Provide a place for interaction/self promotion: Start a thread on your Discussion Board that allows your fans to promote their sites or inviting to share Twitter IDs and to follow each other.

Round 2: Invite your friends to join

There’s no way to invite all your friends in bulk but you can spend a few minutes to select (all) your friends and send an invitation to them;

Promote fan page: invite friends
Now, once you are done, go ahead and ask your best friends to invite people as well

Round 3: Try social ads

The best thing about Facebook advertising (well actually there are two: one is that you can pay as little as $1 per day to test it and the second one…) is that it can be very well-targeted (still, it won’t work for all niches and campaign types but sometimes it works quite well). The Facebook ad campaign can be targeted to:

  • Location;
  • Age group;
  • Sex;
  • Education;
  • Keywords;
  • Work place;
  • Relationship status;
  • Language;
  • Connections (fan page, event or group) – this means you can for example target fans of your competitor;
  • Friends’ connections:
Promote Facebook fan page: social ad

Round 4: Promote on Twitter

If you (or your friends) have solid following on Twitter, promote your Facebook fan page their.
Besides, you can link your page to your Twitter account by simply clicking this link:
Link Facebook page to Twitter
There you can select to share status updates, links, photos, notes, and events with your followers on Twitter, directly from your Facebook Page thus promoting it to your Twitter followers:

Promote fan page: Twitter

Round 5: Leverage your email contacts

Doing business and networking on the Internet, you are likely to have a huge number of contacts in your email address book, so why not take advantage of that:

  • Include your page URL in your email signature for business correspondence;
  • Include your page URL in your email signature for Customer support, customer status updates and other automated messages;
  • Leverage Gtalk status: let your facebook fan page URL display whenever your IM contact hovers over your profile name:
Promote Facebook fan page: Gtalk

Feb 15, 2010

Top 10 Firefox Addons for SEO

Firefox, currently in version 3.5.3, is a free yet highly secure search engine from Mozilla. It works on Windows, Linux and Mac and is attested by its many users, including me, to be very user friendly. What is more interesting about this search engine is that, you can customize it to fit your unique requirements through additional themes and addons. For bloggers or webmasters who are are looking to increase the traffic to their blog, search engine optimization is one of the major aspects that they have to work on. To save time and make it easy to implement most of the SEO required for websites, there are actually a number of Firefox addons for these specific purposes that are easy to download and use.

Here, we are going to list the best 10 recommended Firefox addons that you can use with your Firefox browser to make your link building and search engine optmization life simpler when searching, browsing and comparing. Using these Firefox addons will surely cut the time you spent on searching for data and give you more time optimizing your sites.

If you don’t already have Firefox installed, go grab it!

Firefox addon 01- SEO for Firefox
SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results. The data that you could view using this tool include page link data or the estimated total number of links pointing to pages in Yahoo, how many sites in Google are indexed, Alexa site rankings, the Page Rank stats (Google PageRank) as well as the number of subscribers of certain blogs.

Firefox addon 02 – SEO Quake
SEO Quake works almost the same way as the first Firefox addon but with a few twists. Very handy if you have limited time (which is lamost always the case) but you needed to do a competitor search such as in cases where you need to check a webpage’s Google PageRank, number of pages indexed by Google, MSN, number of backlinks indexed by Yahoo Site Explorer, Alexa Ranking, Domain Age, Whois and other SEO-related statistics. Once activated, it can be integrated on Google SERPs.


Firefox addon 03 – KGen
Keyword generator analyzes a page for keyword frequency and placement. It allows you to see what keywords are strong on a website you are visiting. Since the addon offers transfer to clipboard, it is easier to use these keywords as tags when promoting posts in social media sites or webmastering/SEO or when tagging bookmarks.


Firefox addon 04 – Firebug
Firebug integrates with Firefox to put a number of essential development tools at your fingertips while you browse. You can edit, debug, and monitor CSS, HTML, and JavaScript live in any web page. You can also find and edit DOM (Direct Object Model) quickly.


Firefox addon 05 – YSlow
YSlow analyzes web pages and suggests ways to improve their performance based on a set of rules for high performance web pages. YSlow is a Firefox add-on integrated with the Firebug web development tool. YSlow grades web page based on one of three predefined ruleset or a user-defined ruleset. It offers suggestions for improving the page’s performance, summarizes the page’s components, displays statistics about the page, and provides tools for performance analysis, including™ and JSLint.


Firefox addon 06 – Foxy SEO Tool
Foxy SEO Tool is a free, open source toolbar that provides quick and easy access to a multitude of search engine functions such as Google Site, Yahoo! Site Explorer, Live Fromlinks. Also included are famous web traffic analysis sites such as Alexa, Compete, Quantcast, popular statistic aggregators like Quarkbase and WebSite Outlook. You can check a site’s listing in important directories like Dmoz and Yahoo! Directory, buzzing Web 2.0 sites such as Technocrati, Wikipedia, Digg, Delicious and links to useful network functions like Whois, Geotool, Internet Archive, etc.


Firefox addon 07 – Search Status
This Firefox addon allows you to display the Google PageRank, Alexa rank, Compete ranking and SEOmoz Linkscape mozRank of any website in your browser, along with fast keyword density analyser, keyword/nofollow highlighting, backward/related links, Alexa info and other SEO tools.


Firefox addon 08 – Flag Fox
Flagfox is an extension for Mozilla Firefox that shows a flag icon indicating the current website’s server location. It uses relatively little resources, and works by accessing an IP address location database contained within the extension rather than relying on top-level-domain roots like “.com” or “.uk”. Clicking the icon loads Geotool, which provides a map of the location as well as more detailed information such as the ISP, city, and local time. The context menu also provides quick access to information about the country of origin, as well as the ability to lookup the domain’s registrant via Whois.


Firefox addon 09 – User Agent Switcher
This Firefox addon lets you switch or view the current page as in a different browser such as Internet Explorer (IE), Opera, NetScape, etc. Comes in handy when you want to check for Cross Browser Compatibility issues or how your site displays in other browsers.


Firefox addon 10 – Web Developer Toolbar
This is the most popular addon for webmasters. So I assume that it is most likely that you are already using this Firefox addon. This toolbar has all the tools that a designer would require to test the design and layout of a webpage such as in  analyzing style. It also allows you to view the site without images, shows the layout format, outlines tables, forms etc, validates the code, among the many other things that this addon can perform.


Feb 14, 2010

SEO Trends and Strategies - 2010

  • Mobile browser search
    • Mobile search and ecommerce will be a large area of growth in 2010.
    • Google Webmaster Tools allows you to submit mobile sitemaps, which can help battle duplicate content between non-mobile and mobile versions of site content. Another way to handle duplicate content would be to write semantic HTML that allows sites to serve non-mobile and mobile CSS.
  • Social Media: Real Time Search
    • Real time search marked its presence in 2009. The involvement of Twitter in search is evolving.
    • Tracking and monitoring on URL shortening services should be set up to measure traffic and benefit from Twitter.
    • Dan Zarrella published research on The Science of Retweeting. This is an interesting resource with fascinating statistics on retweets.
  • Social Media: Facebook's Dominance
    • Recent research by comScore has shown that 5.5% of all time on the web is spent in Facebook.
    • Facebook has very affordable advertising. Facebook has so much demographic and psychographic data that allows sites to deliver very targeted advertisements.
    • Facebook shouldn't be ignored as a potential business network, but metrics should be put in place to determine the value it brings.
  • Social Media: Shifting LinkGraph
    • In the past, sites received links from blog resources which became a factor in the site's popularity rankings in search. Now, linking has shifted to microblogging such as twitter or other social media platforms. Some folks are stingier about passing links through sites rather than social media. It's interesting to observe how links and information is passed through the web and consider how this can affect search.
  • Bing
    • Despite the fact that Google is responsible for a large percentage of search, Bing shouldn't be ignored.
    • Bing has shown some differences in ranking such as being less sensitive to TLDs (.info, .cc, .net, etc.), and giving more weight to sites with keywords in the domain than other search engines.
  • Other
    • Personalized search is on the rise. This is something to pay attention to, but hard to measure.
    • QDF (query deserves freshness), a search factor related to the freshness of content, has led to search engines indexing content faster. 2010 search strategies recommend becoming a news source to improve search performance.
    • Local search is definitely something to be aware of in 2010. Google's Place Rank algorithm is similar to the PageRank algorithm - it looks at specific location or local attributes as a factor in local search.
I found that a trend of the discussion revolved around having good metrics, not just good metrics, but the right metrics such as conversion and engagement. Testing any of the recommendations above (improving your mobile browsing, getting involved in social media, optimizing for Bing) should be measured against conversion to determine the value of the efforts. Also, multivariate or A/B testing were recommended for testing local search optimization and other efforts.

Feb 11, 2010

How to promote your blog using social networking sites?

1. StumbleUpon Promotion

StumbleUpon is my top source of incoming traffic. When I publish a new article, poem, or photo that I want to share with others, I use the StumbleUpon toolbar in Firefox to share that post with all my friends and fans using the Send To option.

Also, there are groups on StumbleUpon. If your blog is about Gmail, then join the that group and get your link posted as a related site, or add a Gmail-related article to the discussion pages.

2. BlogCatalog Promotion

BlogCatalog, a network for bloggers, has several ways to promote your blog and articles.

Once you have a profile setup and your blog added to their directory, you can send broadcasts to all of your friends each time you have a new post, or alternatively, you can send a “Weekly Digest” broadcast of recent posts. These Broadcasts are displayed in your friends’ Dashboards, and also are emailed to them, so be sure to use an appropriate subject (as opposed to “New Post” or “Blog Update”), since this is what will be the attention grabber for your broadcast.

Other ways to promote on BlogCatalog include finding related discussions (like Yahoo Answers) and including a short answer plus a link to your related post. Also, you can join related groups and post links to your articles within group discussions.

3. Twitter Promotion

Twitter is probably the simplest network to use to promote your blog. Simply post a eye-catching, 140 character or less tweet with a link to your new article. Be sure to include the top keywords for that article, since not only your followers will see it, but people using Twitter search may come across it as well. An added bonus would be to check which queries are popular the day of your post, and use those keywords in your Tweet.

4. Facebook Promotion

Facebook offers a number of ways to promote your blog site and posts. For starters, you can create a Facebook Page for yourself or your blog. An unlimited number of fan will be sent updates whenever you update your page with new notes, articles, photos, etc, and you can also send everyone on your fans list direct Facebook messages.

Another promotion method is to build a Blog Network (now called NetowrkedBlogs). This creates a community for your blog followers, including a discussion wall and an updated RSS feed. A new feature for the NetworkedBlogs is broadcasting to all of your fans, but it is only available if you upgrade your account for $4.99, whereas if you create a Facebook Page you can message your fans for no cost.

To promote your new blog articles, you can post a link on your profile, which shows up in your friends’ News Feeds, and post a link into your status update. You can also join groups and post related links on the group’s discussion wall.

5. Myspace Promotion

Myspace, although less business and feature-friendly compared to Facebook, still has a large community to reach. The best method to use is to create a profile with focus on including keywords, and a link to your blog in the beginning of the About Me section. The benefit here is Myspace profiles do show up in Google keyword searches. Plus friends will be updated every time you update your profile. So when you change your song, for example, friends will come check out your profile, and if you have a widget with an RSS feed to your site, they may continue onto your site as well. You can also post a new bulletin which will show up on your friend’s Bulletin Board.

*As a side note, I do not know how well Myspace works for newer users. I have been on the site for many years, and the traffic I generate from it is from people who have been longtime friends on that network. The groups that would be related to blogging or other serious topics are not highly trafficked, and the status updates do not include hyperlinking with URLs.

6. Plurk Promotion

Plurk is another network similar to Twitter in the sense that you have to communicate your message via short, 140 character phrases. The difference? You can also share Youtube videos and images that will show up in your plurks (instead of just links).

7. Digg Promotion

Digg allows members to share sites via voting, or Digging, them. The best method of sharing links via this site is not to do self-submissions, but to add a Digg submission button or badge to each article and let your readers submit your story.

Going a bit against the grain on this topic, I typically submit my own posts to Digg. I do this primarily because I have my anal-retentive streak about making sure the post ends up in the proper category with an appropriate title & description, as those things cannot be changed later. Plus, people are more likely to add a vote for a story than take the time to submit it. I like my site’s social bookmarking to be as simple as possible for readers.

8. Other Social Networks Promotion

The amount of traffic you get depends on your activity and number of friends on those networks. Other networks I offer for use of blog promotion via the icons at the bottom of each post include Mixx & Reddit (both similar to Digg in the sense that they allow voting/rating for articles), Magnolia & Delicious (bookmarking sites), and Technorati. Also, there is SocialBrowse that allows you to bookmark pages via a Firefox plugin, and BloggerUnited that will post your most recent blog entry to their homepage when you login to the network. Although I belong to all of these networks (Delicious being my favorite for bookmarking), I do not notice a high level of traffic coming from them. However, since everyone has a preference to network, I like to have the options for them to share on the networks they choose.

9. Traffic Exchange Promotion

In addition to sharing posts directly through the networks mentioned above, there are also numerous groups on Facebook, BlogCatalog, Yahoo Groups, Tweetworks, and so forth for traffic & RSS subscription exchanges. While I do not think you should bookmark, promote or subscribed to just anything to get the exchange, there are good bloggers in these groups with great articles. Find ones you truly like, and then reply that you have Reddit/Dugg/Stumbled/subscribed to their article or site, and send your featured post or RSS link for the exchange. Also note the format that people send their links – if they send just the article link, or if they send their article link directed to the method they want you to promote. The easier you make it, the more likely more people will return the promotional favor.

Also, I know there are those that think this is not a legit way to promote your site. I have heard traffic exchanges referred to as cheating, cheap, and other negative connotations. But what is the difference between traffic exchanges and creating a contest to gain more rss subscribers? I think that if whomever I am exchanging with, I would have helped out without the exchange offer, what harm is there in that?

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