Digital Marketing

Jul 30, 2009

Header Tags and ALT Tags

Near the top of your page, you should use your primary keywords in an (H1) header tag. Google gives extra weight to text located within header tags when computing PR. Also use a couple of (H2) tags on your page because they count as well (although not as much as the (H1).

Here is an example of an (H1) tag:

(H1)Distinctive birdhouses and birdfeeders(/H1)

An (H2) tag would look like this:

(H2)We offer the finest in handcrafted birdhouses
and birdfeeders(/H2)

Photos do not help your ranking. But you can use tags to describe your photos. If you can use a keyword or two in your tag that is even better. but be careful here that your tag accurately describes the photo or Google may consider it to be SPAM which of course is not good. Here is an example of an tag:

tags are intended to give a description of a photo in cases where the web browser either cannot display photos or the photo display option has been turned off. If you use these tags properly, your site's visitors will be able to see the description of an un-displayed photo (a good thing). But even more importantly your tags will help your search engine ranking.

How to maximize your web pages' PR (without SPAM or "dirty" tactics)

(a)As detailed in the previous section, a web page's Google PageRank is very important for several reasons, not the least of which is getting high rankings in the search results.

There is really only one way to increase a page's PR: Get more inbound links!

While almost any inbound link will help boost a page's PR, there are three exceptions:

1 - An inbound link from a page with a Google PageRank of zero (PR0) doesn't provide any help in boosting your own page's PR.

2 - A link that the Googlebot spider cannot follow won't provide a PR boost for your page either. These typically include links that are generated from a database by a CGI script as well as various forms of javascript generated links. As a general rule, static text links can always be followed. These include regular links with the (a)... tag.

3 - Links from a page that has excluded Googlebot via the robots.txt file or with a "no follow" robots meta tag don't provide a PR boost.

A link from any page with a Google PageRank of 1 or higher will help increase your page's ranking, but links from higher PR pages provide a much larger boost. Whenever possible, try to get links from pages that are at PR5 or better.

Google PageRank (PR) explained

A web page's PageRank is a number from 1 to 10 (as shown in the Google Toolbar) that is calculated by Google for that page. This PR value is basically what Google deems to be the importance of your page when compared to other web pages.

Google uses a complex PageRank algorithm to calculate each page's PR based solely on the quantity and quality of inbound links to the page.

PageRank isn't linear, it's logarithmic, making it a lot harder to boost a page's PR from 5 to 6 than from 4 to 5. The PR shown in the Google toolbar isn't the actual PR of the page, just the integer value.

If your site is in a competitive field, a 5 might be an excellent PR. If it is listed in a non-competitive field you need to aim for a higher PR. In general though, when it comes to PR higher is always better.

PageRank plays a role in how highly a page is ranked in the Google search results for a given search term. Everything else being equal, the page with the highest PR will be ranked highest.

The PR of your web pages is very important for several reasons, and of course the higher it is the better. The next page will explain how to increase it...

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