Digital Marketing

Mar 24, 2009

Super Hot Search Engine Marketing Solutions

The financial crisis is on the sky but if you look at the only business which is still booming is online marketing. People selling products online are not affected and still people are surging Internet, buying products and services with either credit cards or direct deposits.

You should know the right keywords and places where you should place the keywords. The content is still the king and the focus of both search engines and visitors is on content. You should also know that link building is also important along with just content.

There are many search engine marketing tools which are available for free and all you need is just image verification or sign up for free. You should also know that there are many other things like keyword spamming. More and more people just started spamming the keywords and started using them repeatedly so to avoid this search engines have not limited the keyword density. The exact percentage of keyword density is not revealed but the experienced webmasters say that you should not exceed 5% for a single keyword.

There are many tools which can scan your website for free and provide a list of relevant keywords and phrases for your keyword. You can then use these keywords so that you get good results. There is also one fact that you should always write with end user perspective. You should make sure that the content is easy to understand and you are not complicating the data.

The content should also be original and you should make sure that you are copying the data. You s\can also initially buy links from adword and sell products. People also compare the prices from different websites so you should also keep this thing in mind.

Another marketing solution is affiliates. You can allow other websites to sell your services and products and you can offer them part of your profits. This way you can sell more products and your popularity will also increase. Once a customer is satisfied with your services and products he would directly come to you next time and there would be no need for you distribute your profit.

There are also many other tools which will help you track the visitors and know the keywords which people are using to get to your website. You can concentrate for those keywords and achieve better ranks for them. This way you can get more sales and convert more visitors. Converting visitors means that you increase the number of people buying your service and products.

You should also go in forums and blogs of keywords in your niche and post and comment there. In your text you can also add a link to your website. This way you can have more traffic and backlinks. It has also been observed that when traffic from one website flows to your website they are targeted visitors and buy products and services. You should also employ social bookmarking services like Digg.

10 tips to design a friendly web site

In order to ensure the acquisition and retention of potential customers and visitors, your web application must enable visitors to search and access your site with ease, via numerous search engines. The degree of friendliness that any web page has with popular search engines, determines the success of any web site.

This article deals with 10 effective tips that web designers should keep in mind while designing any web site application:

1. No web designer should make the mistake of designing the menu on the left-hand side of a web site/page. In case this is extremely inevitable, the designer should ensure that some of the rich keywords can be placed on the top or on top of the left hand menu. This approach ensures that the key words are the first words that any search engine spider’s crawl through first.

2. Any search engine gives higher weightage to the headlines rather than the actual content of the web page. In order to make effective use of this, your headline should always be made of rich keywords. However, since headline tags are usually quite large, these should be formatted to be smaller.

3. Each page of your web site should contain the title and description tags that are made out of good keywords and these should describe the content of the page effectively. An effective title should not be more than 9 words and the description should contain no more than 20 words. These restrictions will ensure that the search engine word limits are adhered to.

4. Flash is not read by most search engines so it would be wise for you to avoid using Flash as much as possible. In case the use of flash is not avoidable, flash content should be quite small in size.

5. When contemplating the use of graphics, you should ensure that all graphics are directly related to your article. Furthermore, you should try to make use of alternative tags while using graphics because search engines do not read content from graphical images.

6. Along with any image links, you should aim to use text links when linking with important information and make use of tags for your website content. Although spiders can follow image links, it is much easier for them to follow text links.

7. Search engines have restrictions when following web pages that contain frames. So, you must try to avoid the use of frames as much as possible. For some search engines that are actually able to read framed web pages, it might be difficult for spiders to interact with them.

8. Do not use complex tables while laying out your web page, try to use CSS instead.

9. Try and reduce your web page size by using java scripts and cascading style layouts as these will ensure that the download time of your web page is faster, thereby increasing your ranking.

10. Certain software applications add unnecessary scripting to your web page therefore, it is always safer to use HTML standard layouts.

If you follow the above web designing tips, you will be able to enjoy designing and developing a web site/page that in turn, makes browsing much easier to accomplish for both humans and search engines.

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