Digital Marketing

Sep 23, 2009

Effective Social Bookmarking

Social Bookmarking

If you are looking to promote your business online, you will get benefited from Social Bookmarking. This is a marketing tool which is far more productive than the other traditional methods of promoting. It is an important tool for any online business owner to know, master and take advantage of in order to succeed in their growing online business. Social Bookmarking is now one of the most recent trends online to help you in spreading your voice and presence across the Internet. It is basically a simple and easy yet very resourceful innovation. You would be having an option in which you could share your bookmarks with the wider Internet. Make your favorite websites and web pages available, with comment. This is a good way to promote your own business website to the millions of people that use these sites.

Social Bookmarking is a novel method of locating, storing and sharing files and data among online users, and also allows registered users to store their ‘favorite’ web-links. In most cases, the lists that are created by users of a specific bookmarking network may either be designated as public or private in nature. If the lists are public in nature, then other users would be able to locate and view the links. These lists can be searched randomly, by tags, popularity, or category, tags.

Advantages Of Social Bookmarking:

  1. Social Bookmarking websites drive qualified traffic and would also increase your link popularity, because search engines “index” the pages within these sites, and will see the links to your website.
  2. Social Bookmarking helps in quick indexing by the search engines.
  3. The best way to drive instant traffic to your website. This is the only method which helps to boost the traffic of the website, making it easier to spread your online business’ Web content.

Sites I would recommend:

  1. Delicious
  2. Digg
  3. StumbleUpon
  4. Yahoo Buzz
  5. Technorati
  6. Kaboodle
  7. Mixx
  8. Propeller
  9. Reddit
  10. Newsvine

Tips of Successful Bookmarking:

  1. Create Accounts in all the bookmarking sites which have good reputation in WWW.
  2. Concentrate on building reputation by adding/communicating with other members.
  3. Organize your tags well. Try and keep them simple. That makes it easier for the other users to find you.

Sep 1, 2009

Process of 301 Permanent Redirect

How to implement the 301 Redirect at htaccess level:


1. To create a .htaccess file, open notepad, name and save the file as .htaccess (there is no extension).

2. If you already have a .htaccess file on your server, download it to your desktop for editing.

3. Place this code in your .htaccess file:

redirect 301 /old/old.htm

4. If the .htaccess file already has lines of code in it, skip a line, then add the above code.

5. Save the .htaccess file

6. Upload this file to the root folder of your server.

7. Test it by typing in the old address to the page you've changed. You should be immediately taken to the new location.

Notes: Don't add "http://www" to the first part of the statement - place the path from the top level of your site to the page. Also ensure that you leave a single space between these elements:

redirect 301 (the instruction that the page has moved) /old/old.htm (the original folder path and file name) (new path and file name)

When the search engines spider your site again they will follow the rule you have created in our .htaccess file. The search engine spider doesn't actually read the .htaccess file, but recognizes the response from the server as valid.

During the next update, the old file name and path will be dropped and replaced with the new one. Sometimes you may see alternating old/new file names during the transition period, plus some fluctuations in rankings. According to Google it will take 6-8 weeks to see the changes reflected on your pages.

Other ways to implement the 301 redirect:

1. To redirect ALL files on your domain use this in your .htaccess file if you are on a unix web server:

redirectMatch 301 ^(.*)$

redirectMatch permanent ^(.*)$

You can also use one of these in your .htaccess file:

redirect 301 /index.html
redirect permanent /index.html
redirectpermanent /index.html

This will redirect "index.html" to another domain using a 301-Moved permanently redirect.

2. If you need to redirect to and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^example\.com
RewriteRule ^(.*)$$1 [R=permanent,L]

or this:

Options +FollowSymLinks
RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain\.com$ [NC]
RewriteRule ^(.*)$$1 [R=301,L]

Tip: Use your full URL (ie when obtaining incoming links to your site. Also use your full URL for the internal linking of your site.

3. If you want to redirect your .htm pages to .php pages and you've got mod_rewrite enabled on your server you can put this in your .htaccess file:

RewriteEngine on
RewriteBase /
RewriteRule (.*).htm$ /$1.php

4. If you wish to redirect your .html or .htm pages to .shtml pages because you are using Server Side Includes.

(SSI) add this code to your .htaccess file:

AddType text/html .shtml
AddHandler server-parsed .shtml .html .htm
Options Indexes FollowSymLinks Includes
DirectoryIndex index.shtml index.html

IIS Redirect

  • In internet services manager, right click on the file or folder you wish to redirect
  • Select the radio titled "a redirection to a URL".
  • Enter the redirection page
  • Check "The exact url entered above" and the "A permanent redirection for this resource"
  • Click on 'Apply'

ColdFusion Redirect

<.cfheader statuscode="301" statustext="Moved permanently">
<.cfheader name="Location" value="">

PHP Redirect

Header( "HTTP/1.1 301 Moved Permanently" );
Header( "Location:" );

ASP Redirect

<%@ Language=VBScript %>
Response.Status="301 Moved Permanently"
Response.AddHeader "Location",""

ASP .NET Redirect

JSP (Java) Redirect

response.setHeader( "Location", "" );
response.setHeader( "Connection", "close" );

CGI PERL Redirect

$q = new CGI;
print $q->redirect("");

Ruby on Rails Redirect

def old_action
headers["Status"] = "301 Moved Permanently"
redirect_to ""

HTML Redirect

The HTML redirect allows to introduce a delay before the redirection is performed. It is sometimes called “META refresh” redirect.

Browsers will display the page during the specified time and then move forward to the page pointed to by the redirection.

HTML Redirect Source Code


Seconds: the number of seconds the page is displayed, before performing the redirection.

the-other-url : any absolute or relative URL that will be displayed after the delay has expired.

It is recommended that a standard link be added in the page for the few users of browsers that do not automatically follow redirections.

Examples of HTML Redirects

<META HTTP-EQUIV="refresh" CONTENT="5;URL=the-other-page.html">
The redirecting page will be displayed during 5 seconds. After this 5 seconds delay, it will be replaced by “the-other-page.html”.

The redirecting page will be displayed during 12 seconds. After this 12 seconds delay, it will be replaced by the home page of this site.

<META HTTP-EQUIV="refresh" CONTENT="0;URL=another-page.html">
The redirecting page will be displayed and immediately replaced by “another-page.html”. With this zero-delay, many users will not even notice the presence of the redirecting page.

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