Digital Marketing

Jan 23, 2009

Getting Listed in Google NEWS

By appearing in Google News will result serious SEO benefits. If a website is prominently listed in Google News, other websites and bloggers will link to that news article as a citation. So getting our website included in Google News must be part of your SEO strategy.

To get recognized by Google News, our site should meet some of the below criteria.

1) Original Content: Simply reproducing news from other websites will not work. We need to have original content on your website.

2) Multiple Authors: Simple blogs with good content will not get included in Google News. This is because Google News wants multiple authors to “qualify” a website as a news source.

3) Organizational Structure: Google News includes articles only from sources that could be considered organizations; generally characterized by multiple writers and editors, the availability of organizational information, and accessible contact information. Hence, reviewing a website should give evidence of an organization.

This may seem like a very difficult task but below are 10 tips that should help us before submitting our site to Google News.

1)Website Template: Website should look like a news source. Need to avoid any template that remotely resembles a blog. The design of home page is important and should clearly mention which industry your website covers.

2)Content Management System: Your website Content Management System (CMS) should be geared to handle news-type content. CMS should have a URL rewrite engine so that it generates flat-search engine friendly URLs — those with keywords, rather than something like “” This not only will help in crawling, but also in Google News ranking. Avoid a CMS that generates more than two variables in the URL as it can create crawling problems.

3)Article URL: Each article URL should be unique and contain a unique number consisting of at least three digits. The Google News crawler cannot index an article with this URL: It can, however, crawl an article with this URL: Google News cannot crawl an article URL with four digits, which resembles a year (

4) About Us and Contact Pages: Make these pages prominent on website and one click away from the home page. A “Contact” page should have your organization’s name and contact information. We should also have a URL that is a directory of contributors and provide names of all your authors and editors, preferably with their email addresses. Try to give more information about your company and what it does in the “About Us” page.

5) Article Format: Each article format should include a title, author name, publication date and time (optional) and a minimum of 250-300 words in the article body.

6) Article Title: Set the " title " on the tag on the HTML page to the title of the article.The title should be displayed prominently above the text of the article, such as between h1 tags. Avoid hyperlinks in the title. Title length should be 2-22 words. However, try to avoid very long or very short titles. If you are covering some big publicly-listed companies, include their name in the title. This will help your article appear if anyone is tracking those companies, either in Google News or through their email alert service.
7) Number of Articles: Chances are, a website with 10 total articles applying to be included in Google News will be rejected outright — it doesn’t give the impression of authority or heavy activity. Therefore, I recommend that you have at least 100 articles before we even think of completing the application form.

Article Frequency: Try to add at least three new articles every day. The more new articles you add the better, because once an article loses its “News” value, it will stop getting visitors from Google News.

Images and Video: A picture is worth a thousand words. Having a few images will make your news site stand out. And the same goes with videos. However, articles that are solely images and/or videos will not be included in Google News.

Advertising: Avoid too little or over-the-top advertising. Too little means your website does not attract enough visitors, whereas too much advertising might make one question of our motive in getting our website listed with Google News.

Once we have covered these 10 points, we will apply for Google News inclusion. We will be asked to provide our site location information (City, State/Province, Country) and contact information URL and a URL that lists a directory of contributors. We can also select what topic(s) your site covers on this page. The Google News team will then respond to your request, generally within a few days to a week’s time.

SEO Updates for this Week

Global SEO Updates
Google Indexing flash files

  • Google Indexing Flash Files in the form text files
  • Ranking Flash websites for the keywords that are in the flash files.
  • While flash files containing images only are not indexed and ranked

Google Knol :
A Unit of Knowledge
  • Knol project is a platform for sharing information, with multiple cues that help you evaluate the quality and veracity of information
  • Authors of the knols can take credit for their writing, provide credentials, and elicit reviews and comments about a topic or website.
  • Users can provide feedback, comments, and related information.
  • Knols are indexed by the big search engines, of course. And well-written knols become popular the same as regular web pages
  • Create your own Powerful Community Toolbar.
  • Create the desired components in your toolbar
  • Link Button
  • Button with Menu
  • Separator
  • Label
  • RSS Reader
  • News Ticker
  • Podcast

Jan 22, 2009

Google's Guidelines

Meet Google, the "coolest kid" on the cyberblock. Google is popular, and popularity means it may be tough to get in initially. Even if you do everything right, it could take months to see results, at least if you use their URL submission page. However, there is hope. There's a method to get indexed in 24 hours, so don't even bother submitting through the URL page. But before you get to that, you should know about the guidelines you must follow to ensure that not only does your site get listed, but that it also doesn't get banned. Plus, you should learn about elements of your website that Google won't look at.

1.How to Get Google to Read Your Keywords First. Google's bots read your web pages from the topmost left corner of your site to the bottom right. However, most sites are designed with all of the links on the left side, and the content on the right. In fact, earlier in this book you learned that this is the recommended website design you should use. Yet the problem with this design is instead of seeing your content first, Google sees the links first. Your links may not be seen to be as optimized as your content.

One solution is to use three panes rather than two. Keep the normal left and right panes, but add an extra pane at the top left of the layout. Don't put keywords in this extra pane. With this area "blank" when the Google bots read the site, rather than going for the links as they normally would, the bots see that a portion of where the links are is "blank." This then forces it to read the content first, which is more keyword-rich than the links.

Note that not all search engines read sites this way, which is why this guideline was provided in this special section dedicated to optimizing for Google. You could be on the safe side and use the layout anyway, especially if you do plan to submit to Google, which you should. It doesn't take away from the look of the site, and by using it you ensure that your content gets read first. If you don't use it, you aren't giving yourself the best opportunity to rank highly in Google search engine listings. Making tables isn't very hard to do. Most word processors and even WYSIWYG HTML editors provide them, so take advantage of it.

2. Things That Google Ignores. There are some HTML attributes that Google pays no attention to when it goes through its crawling process. While you won't get penalized if you use these attributes, why waste your time with them if they're not going to count anyway?

Of course, there are exceptions to these rules, as noted in the numbered list below. There are also some elements listed that you will choose not to include.

1. The keywords and description attributes of the meta tag. The keywords and description attributes are read by other search engines. However, the boost you get from having them isn't as much as if you follow the other techniques, such as proper link building. If you submit to Google only, you may not want to include the keywords attribute, but focus on a smart "upsell" or "positioning," "branding" of your message in the description attribute. Other search engines use them, so you should go on and include them.

2. The comments tag. The comments tag is an optional tag designed more for the website designer than for search engines or browsers. You use it to make personal notes related to what the upcoming coding does. It's especially useful if other webmasters are working on web pages that have been started by someone else. Still, it isn't a necessary tag, so you can omit it if you want.

3. The style tag. This tag has attributes that specify what your site will look like. This deals with styling of your page (CSS). If you're using extensive CSS, include the file as an external reference.

4. The script tag. This tag lets the browser know that a block of JavaScript code is about to be initiated. While Google ignores the information in this tag, it's still useful if you want to take advantage of JavaScript. You would use JavaScript when you want to run applets, special programs that run in a separate browser window. Use of this tag may or may not be optional, depending on what your site is for.

5. Duplicate links. If you have duplicate links to the same page, Google only counts the first one.

6. Interlinking to points on the same page. Interlinking involves picking a point on your web page called an anchor that you want another anchor to link to. This practice is commonly used when websites present very long copy on the same page. Readers can click on links throughout the document to jump to other parts of the document. It's very effective for increasing readability, but it's another optional device. Worst case, you could break up the copy and make more subtopic links.

7. Graphics, animation, and video. Google pays no attention to these types of content, but it may notice the descriptive attributes surrounding them and certainly their URLs.

8. Boolean words. We discussed these earlier. They are words like a, an, the, is, etc. If you're optimizing for Google only, don't bother including these keywords.

3. How Not to Link to Sites That Are in a Bad Neighborhood. Basically, sites that are in a bad neighborhood are those that post on link farms, splogs, or other sites using black hat SEO techniques. Stay away from these types of sites. Do you know that if a person you're linking to posts on these types of sites, you could get in trouble with Google as well? It's unfair, but true. And don't think that because a site has a good page rank today that tomorrow they won't use black hat techniques that would mess up your site. This is why you need to keep your eye on the sites to which you link.

One way you can do this is to read the page rank bar on the Google toolbar. This is better than using, because it tells you if a site has been banned, whereas may not. If the page rank bar is gray, that indicates a ban. However, don't confuse being banned with having a page rank of 0. Just because a site has a 0 page rank, that doesn't mean it's linking to sites in a bad neighborhood. It could just mean that not enough time has passed for the webmaster to get the site to rank high enough in search engines to receive a higher page rank. Recently, for example, there was a proxy problem (now fixed) that erroneously returned sites with a page rank of 0 which in fact were ranked higher.

You can use SEO Elite to determine a site's page rank. To do this, you first open the program and select radio button 4. Enter the URL of one of your links, then select "Google PR" from the checkboxes. Click "OK." You're shown a report that displays the page rank for each of the web pages within the site you're linking to. Be on alert for those with a rank of 0.As you already know, this doesn't mean they're linking to bad neighborhoods, so you'll need a method to find out for sure. Now select radio button 6. Through this you can see if the site still appears in Google's search engine listings. Next, select the Google checkbox. If it returns 0, you know the site no longer appears in the search engine listings, and you should stay far away from it.

4. How to Get Your Site Listed in Google in 24 Hours or Less. Wouldn't it be nice to start seeing your site in Google's search engine results in 24 hours or less? It should be first noted that if a site is crawled but not yet indexed, the results aren't visible to search users. For example, if you enter the full domain of your site with the "http://www." and your site hasn't been listed yet, it won't show up in Google's results. When your site does get indexed, if you enter the full URL, you'll see your site listed. This listing contains the URL, the title of your website, and a description.

To get your site indexed quickly, you won't use Google's submission form ( Using this method may take 26 weeks to get your site indexed.

So, what do you need to do to get your website indexed in 24 hours or less? The first step is to visit Google and enter a broad, generic keyword that's relevant to your site. This is the rare time that the broader the keyword, the better. Don't worry about trying to go for niche markets with this step, because you're going to want to have access to sites with the highest level of traffic. Once you enter the keyword, you see the Google listings. Use the "Page Rank" indicator on the Google toolbar to see what the page rank is (or you could use SEO Elite or LinkVendor, but doing it right from the browser is faster). To refresh your memory, the higher your page rank, the more websites that are linking to you.

Keep an eye out for sites that have a page rank of 5 or higher (with the higher ranking being the better one). Visit each of these sites to see if they offer a link exchange. Remember, if they do they'll advertise it in the same way you did yours, through a "Link to Us" web page or something similar. Look for the contact information if it's listed. If it's not listed, use the Whois utility found through domain name services or SEO Elite to find their e-mail address. Use the same methods of e-mail etiquette you learned about before and send them an e-mail asking if they're interested in a link exchange. Remember to post their links on your site first before you send out the e-mail. And don't forget that you can still purchase advertising on the resources given throughout this book. Just make sure the site you choose has a page rank of over 5. If you advertise your site on a site with a page rank of 5, your site will get indexed in three days or less. If you advertise your site on a site with a page rank of 6, you can get your site indexed in less than 24 hours.

How Long Does It Take to Get Listed?

Here are estimated waiting periods for some of the more popular search engines:

* MSN up to two months
* Google up to four weeks
* AltaVista up to one week
* Fast up to two weeks
* Excite up to six weeks
* AOL up to two months
* HotBot up to two months
* iWon up to two months

How often should you resubmit? Technically, you don't have to resubmit. Once your site is indexed, simply keep adding search-friendly content and there's no need to esubmit. You should, however, be familiar with your site statistics. Look at your website statistics for robot visits.

Let the Spiders Do the Walking
Like search engines, directories can aid your web visibility. Following is a list of directories and your options for submission.

1. Yahoo! Directory. The first thing to do is submit your site to the Yahoo! Directory. This website contains a detailed compilation of websites that can be browsed by visitors through certain categories. Unlike Yahoo!'s search engine, Yahoo! Directory is powered by editors rather than robots.

What connection does the Yahoo! Directory have with the Yahoo! search engine? It's generally accepted that you have a greater chance of getting your site listed higher if you submit to the crawler-based Yahoo! search engine. This isn't a guarantee, but either way you have nothing to lose by submitting to the Yahoo! Directory.

To submit to the Yahoo! Directory, use their "standard" submission service or their "Yahoo! Directory Submit," which charges a fee. The standard submission service lets you submit your site in general categories at no extra cost. You're not allowed to submit to commercial categories. If you try to submit your site to a commercial category using the standard submission option, it won't be allowed. Instead, Yahoo! Directory will force you to upgrade to Yahoo! Directory Submit.

How does Yahoo! Directory Submit work? First, you must pay an annual fee of $299, for non-adult sites and $600 for adult sites. What you get, according to Yahoo! Directory, is an "expedited review" of your website(s)--that's right, you can submit more than one, though you have to pay $299 or $600 for each submission. You'll get a response within seven days indicating whether or not your site is accepted. If it's accepted you'll have to pay $299 or $600 once a year to keep your listing in the directory, at least if it's a commercial site (non-commercial sites aren't charged the recurring fee). The upside to the paid submission is that your site gets reviewed quickly; with the standard submission service, you may not get your site reviewed at all. The downside is that you're paying a lot of money for a service that can't guarantee you placement (although if you're promoting a business you must use the Yahoo! Directory Submit).

In terms of getting your site accepted, what matters is relative content. When it comes to the standard submission option, you want to ensure that your content is not commercial in any way. For example, if you're running an online clothing store, more likely than not this won't be acceptable with standard submission. However, if you submitted a site that talked about how to be fashionable with a certain collection of clothes, this would be accepted, even if the article provided a link to your website. Yahoo! Directory would choose the latter site because it's seen as being informative and more helpful than the actual store.

If you do use the Yahoo! Directory Submit and you choose not to pay the renewal fee (if it applies to you), your listing will be dropped by Yahoo! Directory. However, this may not have a negative impact on search engine crawlers. If you get an initial boost from the Yahoo! Directory, there's greater potential that others will want to link to you. This is even more true if you follow the link-building specifications laid out in this book. This may be enough to keep your high ranking with the other search engines, including Yahoo!. If it isn't, you can always submit your site again through Yahoo! Directory Submit.

To submit a site to the Yahoo! Directory, you need to visit If you want to use standard submission, select the "Suggest a Site" link at the top right corner of the non-commercial category page you want your site to be indexed to. Note: You'll have to look closely, since "Suggest a Site" is in a smaller font. You could use the same method to use Yahoo! Submit, or you could use the home page. The category you choose doesn't matter as much, because the editors working for Yahoo! Directory choose the category for you.

2. Yahoo! Search Engine. With your site submitted to the Yahoo! Directory, you're ready to submit your site to the Yahoo! search engine. If you performed your quality link- building work, Yahoo! should be able to pick you up automatically. Otherwise, you can use their URL submission form, which can be accessed by going to Enter the URL you want to submit. You'll probably want to submit only your home page, though you can submit individual subtopic pages as well. When you submit the web page, be sure to include the whole URL including the "http://www." If you don't include http://www, the page will prompt you to enter the proper URL. Also, make sure that you don't submit your site twice, as you may get penalized.

Yahoo! also offers Search Submit. With Search Submit you must pay an annual subscription fee in addition to payment per click. Don't confuse this program with Yahoo! Sponsor Search, which lists your site in certain commercial categories. The monthly fee for Sponsor Search ranges from $5 to $30. These are pay-per-click programs that show ads on the right side of search listing results. You pay when visitors click on your ads. With Yahoo! Search Submit, your site is shown just like other normal search engine listings. However, you do have to pay for it. If you run out of money, you might lose your listing, though sometimes you won't.

Is it worth using Search Submit? It is in the sense that you can get your site indexed immediately. However, it offers no benefit when it comes to your ranking. The payment structure for this program is not as attractive as other pay-per-click programs, since in addition to PPC you also have a subscription fee. For this reason you may prefer to spend your money on Yahoo! Search or Google AdWords. In fact, these are a great way to test the advertising value of your keyword, at least if you want to see results before your site gets indexed.

3. Ask. Ask Jeeves doesn't offer a free URL submission page nor does it offer paid submission. However, the search engine periodically crawls the web, indexing sites on the basis of how many times they appear on other sites. So, again, there's value in building valid links.

4. MSN. MSN Search, also called Microsoft Live Search, doesn't offer free URL submission or paid submission. It uses its bot, MSNBot, to crawl the web in search of relevant sites.

5. AOL. AOL Search is powered by Google's search engine technology. So once you submit your site to Google (which we talk about in the next section), you also get your results shown in the AOL Search listings.

6. The Open Directory (DMOZ). The Open Directory is a special directory built by volunteers that serves as a guide to the internet. The Open Directory is now owned by Google. Many of the most popular search engines, including Google, pull results from and point to the Open Directory, so trying to make your website a part of it definitely doesn't hurt. Plus it's free. The only major problem with the Open Directory is that you won't get a guarantee that your site is accepted, nor can you estimate how long it will take to get a response (if you get one).

To submit to the Open Directory, you need to select the category you want your page to show up on. Use the "Suggest URL" link; it can be found on the category page near the top. You are then directed to a form that requires you to provide your site URL, title of the site, site description, and your e-mail address. It takes about three weeks for your site to show up in the directory, and if it doesn't you can resubmit.

How to Get Indexed Faster

Search engine indexing is how information is collected, parsed, and stored in search engine databases to facilitate fast and accurate information retrieval. The search engine index design uses interdisciplinary theories from linguistics, cognitive psychology, mathematics, informatics, physics and computer science.

Search engine optimization is about creating a site that meets search engine criteria.

Automatic vs. Manual Submission
Search engines don't like automatic submissions. They get millions of attempted automatic submissions each day, and, as a result, go to great lengths to try to stop them, such as requiring passwords and/or fill-in details before the submission is accepted.

Automatic submission software is banned by many search engines and directories because it can't always place links in relevant categories. Whether you hire a directory submitter or use submission software yourself, you are setting your site up for failure. Getting too many incoming links too quickly or submitting the same site to the major engines repeatedly can be seen by search engines as spamming and get your site banned. There are few benefits to using a paid submission service, although the promotions tout that these services know of places to submit that you are unaware of. The best submission services take the time to educate their clients on submission with the expectation that they'll be able to do the job themselves next time.

Submitting your site manually gives you control over where you'll be listed. Automatic submitters may list your site with an engine you've never heard of outside the United States. Or, worse, they could be associating your site with sites that you find objectionable, such as pornographic sites. When you submit your own site, you decide what category to list in. You don't want your site to end up in the general directory or the miscellaneous category where it may never be seen.

Every site should be marketed differently, and submitted to different engines and directories depending on its intended audience. Automatic submission doesn't do this. Manual submission is the only way to choose the descriptions and keywords that you think will be most effective in promoting your site, as most engines and directories allow you to choose your own.

Common Myths of Search Engine Submission
Here are some common myths about submitting your site manually:

1. Search engine submission requires enormous research.
2. Almost every search engine and directory has a link labeled "Add a site" or "Submit URL," which takes you directly to their submission form. All you have to do is follow their rules and enter your information carefully.
3. Websites should be listed in all search engines.
4. If you list your website with the top-tier search engines, it will find its own way into the second tier and beyond. In fact, you don't even have to submit your site at all for it to be listed--search engine spiders are constantly combing the web and will eventually find your site on their own if your site contains links to other sites.
5. Websites should be listed on a weekly or monthly basis. Continually submitting your site can be classified as spamming and result in your site's banishment from a search engine's database. As a general rule, don't resubmit a new version of a page unless you have an unfavorable ranking.
6. Good submission is costly. The truth is you don't have to pay a submission service to submit your site to the search engines. Submission to most major search engines is free.

Search engines and directories you should submit your website to include:

* Service Claims

Jan 21, 2009

Best Navigation for SEO

What’s the best navigation bar for SEO?

There are three things to consider: SEO, Usability, and Technology.

For SEO purposes, we need to consider that the search engine spider crawls webpages from left to right. It will crawl thru your left table first. It is widely known that the spider considers more important whatever is at the beginning of your webpage. This is known as “keyword prominence. So, ideally, your content (text) should be the first thing the spider crawls. Not your navigation bar. There are exceptions. Especially, if you have a search engine friendly navigation bar that is keyword rich.

Something else to consider is, the placement of the navigation bar can effect the usability of your website, and ultimately your conversion rate. So, it is best to be flexible as to where to place the navigation bar. Personally, I always liked the top navigation bar, and a footer navigation. It could be that a left vertical navigation bar, and a footer is the best for SEO.

What about the technology your navigation bar is written in? Google can now read parts of Javascript and Flash. However, even though navigation bars that use images look great, for SEO they still offer little value. The best option for SEO is a text-based navigation rather than an image navigation. But, if you want the usability of a Flash or Javascript navigation, then a great alternative is to use HTML rollovers without Javascript. A rollover is an image that changes when you mouse over it.

If you’re using a dropdown navigation, then I’d suggest to change from a drop down navigation to crawlable DHTML with href tags.

Of course, there is not a “one-style-fits-all” type of navigation bar. The best navigation bar will vary from industry to industry. The best thing you can do is to try to achieve an intuitive navigation that is search engine friendly.

Jan 15, 2009

The Best Free Website Analytics Tools

The Best Free Website Analytics Tools thumbnail

Measuring Load Time

1. Octagate Site Timer: Allows you to monitor how long it takes for a user to download one or more of your web site pages.

2. URI Valet: Calculates page load time and time-to-download on various connections, and reveals your server headers, internal links, and the size of every object/image on a page.

xHTML / CSS Validation

1. W3C Markup Validation Service: Checks the HTML/xHTML markup of any web document, which is great for making sure you don’t have any major ‘grammar mistakes’ that will keep a browser or robot from properly viewing/crawling your site.

2. W3C CSS Validation: Checks your CSS validation of any web document; use it for the same reasons as above.

Net Rendering: see how your site looks in other browsers

1. Browser shots: An open-source service that renders your website in Linux, Windows, Mac and BSD browsers. The only super-annoying thing is that it can take several hours to receive your rendering results, because after submitting your address its added to a job queue that runs it through a number of computers in their network, which take screenshots of your site and upload them to the central server.  A GREAT tool but a little frusterating if you’re as impatient as I am.  Anyone know of a better one? A good rendering tool is hard to find.

2. NetRenderer: Renders your website in IE5.5, IE6, IE7, IE8 and allows for overlay comparison between IE6 and IE7.

Traffic Statistics

1. Google Analytics: GA stands apart from the field and I give it the highest recommendation.  It’s well-supported, has a great UI, great reporting tools, and allows you to view all your sites from one platform. One downside is that it’s javascript-based and isn’t hosted on your server, so it’s not as insanely accurate as tools like Piwik and Firestats, for example.

2. Yahoo Web Analytics (formerly IndexTools): This just launched at the end of 2008 and runs head-to-head against Google Analytics (duh.) I have yet to use it, but one major benefit is thatit offers real-time tracking (I usually see a 1-4 hour lag on Google Analytics.) I’m drunk on Google kool-aid so I think I may check this out later today.

3. Piwik: An open-source PHP MySQL web analytics program that you download and install on your web server. They aim to be the open-source alternative to Google Analytics (GA).

4. Firestats:  Offers similar enefits of GA, but “protects the privacy of your users, unlike Google Analytics” (note: free for non-commercial usage, $25 per installation for commercial usage)

5. Woopra: Live tracking, beautiful interface, real-time analytics and a GA-like ability to manage multiple websites.

6. Snoop: Javascript-based tool that gives you real-time notificaticatio, audibile event alerts, and name tag integration (allows you to tag IP address with a name)

7. AWStats: A down-and-dirty traffic stats tools that could have a much better UI. They recently launched JAWStats, which runs in conjunction with AWStates and produces “clear and informative charts, graphs, and tables about your website and visitors…”  don’t all these other traffic tools do that out of the box?

8. Clickheat: Doesn’t have all the bells and whistles of these other tools, but creates a really cool visual heatmap of clicks on a HTML page, showing hot and cold click zones.

Traffic Rankings

1. Alexa: The definitive resources for tracking  traffic ranking, daily reach,

2. Alexa Toolbar (Sparky): Firefox Add-on that shows traffic rank, traffic trend, reach meter, and related links for every site you visit.  Completely non-obtrusive (just hangs out in the footer of your browser)

3. Compete: Comparative ranking tool that measures daily reach (the number of people that visit a website on a given day as a percentage of all U.S. Internet users that day.)

SEO Copywriting: Eight Steps to Success

By following these 8 simple guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors.

1) Categorize your pages
Before writing, think about the structure of your site. If you haven’t built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit.

2) Find out what keywords your customers are searching for
Go to and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when they’re searching for these things. These are the words you’ll want to use to describe your product or service. (Make sure you read WordTracker’s explanation of their results.)

3) Use phrases, not single words
Although this advice isn’t specific to the web copy, it’s so important that it’s worth repeating here. Why? Well firstly, there’s too much competition for single keywords. If you’re in computer sales, don’t choose “computers” as your primary keyword. Go to Google and search for “computers” and you’ll see why… Secondly, research shows that customers are becoming more search-savvy - they’re searching for more and more specific strings. They’re learning that by being more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use “cheap second hand computers” as your primary keyword phrase. This way, you’ll not only stand a chance in the rankings, you’ll also display in much more targeted searches. In other words, a higher percentage of your site’s visitors will be people after cheap second hand computers. (WordTracker’s results will help you choose the most appropriate phrases.)

4) Pick the important keyword phrases
Don’t include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on “cheap second hand macs”. For the PCs page, focus on “cheap second hand pcs”, etc.

5) Be specific
Don’t just say “our computers”. Wherever you would normally say “our computers”, ask yourself if you can get away with saying “our cheap second hand Macs” or “our cheap second hand PCs”. If this doesn’t affect your readability too badly, it’s worth doing. It’s a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service…

6) Use keyword phrases in links
Although you shouldn’t focus on every keyword phrase on every page, it’s a good idea to link your pages together with text links. This way, when the search engines look at your site, they’ll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your “Cheap Second Hand Macs” page, include a text link at the bottom to “Cheap Second Hand PCs”. If you can manage it without affecting readability, also include one within the copy of the page. For example, “As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs”. TIP: If you don’t want your links to be underlined and blue, include the following in your CSS file:

Then format the HTML of each link as follows:

As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs.

7) Use keyword phrases in headings
Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorise your site. Try to include your primary keyword phrases in your headings. In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read.

Test keyword phrase density
Once you’ve made a first pass at the copy, run it through a density checker to get some metrics. Visit GoRank’s Keyword Density Analyzer and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you’re looking for. Any less, and you’ll probably need to take another pass.

Follow these guidelines, and you’ll be well on your way to effective SEO copy.
Just remember, don’t overdo it. It’s not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help. Don’t worry, though. If you’ve already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.

Jan 5, 2009

SEO Steps


SEO Information Systems Team will following SEO activities on your
website , If you choose our SEO Services.

1.      Initial Report Analysis
2.      Competitive Analysis
3.      On Page details (Meta tags).
4.      Preparing Content Analysis
5.      Building Back lings (Inbound/Outbound)
6.      Key Word Submission
7.      Final Report

Initial Report Analysis:
* Keyword/Phrase analysis
* Keyword research using word tracker, Overture and Googlesets
* Competitive analysis
* Extensive Competitive Analysis for better search engine ranking
* Initial position analysis report
* Website Usability Analysis by Usability and copyediting expert
* Extensive Log file analysis
* Personalized Report Analysis and Monitoring
Let we pick up the present information of given website means Meta
tags details and back links checking and checking for how many Key
word in the site and their strength. As well as Site Page rank and
Compaction of the given site which position in different search

Title   Description     Keyword Backlines       Page rank

Basically this process depends on the Company or Clients if Clients
want to require this process we must do the basic step of this other
wise we must starts the Competitive Analysis.

Competitive Analysis:
Competitive Analysis means Observation of different sites which sites
theme related to our site. Let we consider competitive key point of
Meta tags checking and Back lings observation. Each and every point to
be noted on excel sheet it should be very useful to us.
Title   Description     Keywords        Backlines       Content         Url of site

Back links checking in search engine:   link:
Saturation checking in search engine:   Site:
Caches by searching:                            Cache:

On Page Optimization
* Homepage Optimization
* Meta tags placement
* Content fixing
* Monthly Manual Update to Optimized Content
* Fixing the text links
* Optimized Navigational Structure
* Site map for better crawling of your site
* Descriptive site map creation
* Link resource page creation
* Link exchange page creation
* Image Optimization
* SEO Copywriting
* Spell Checking
* HTML Validation Checking
* Browser Compatibility checking
* Website Load time checking
* Creation of robots file
* MOD_Rewrite / URL rewrite for Dynamic sites for better search engine
Keyword Analysis: Single word definition. Keyword should be 3 types
1. Low level: Competition should be less then 4 digits it will take 3
2. Medium level: Competition should be less then 7digits  it will take
6 moths.
3. High level: Competition should be less then 8 digits or more it
will take 1 yr.

First read the web site after that we are going to choose perfect
keywords. The Home page contains minimum two keyword and internal
pages contain single or more keyword.

After selecting keyword we are going to check the competition and
number of clicks on that keyword and keyword strength.
Keyword Tools:  Sandbox of Google, Word Tracker, Keyword tool, web
counts, adwords, more free tools.

Keyword Tools (hits)    Google  Yahoo   Msn     Recommended
Keyword Hits/clicks     competition     competition     competition     Hits/clicks

Meta tag Analysis:
1.      Title: Most imp keyword and try to repeat. It should be less then
65 chars in Google 75 in Yahoo 80 in Msn. Over all it suggested in 60
2.      Description: Starts with same keyword and try to repeat to it.
Description should be less then 150 chars in Google, 170 in yahoo, 185
in msn over all better suggestion 150.
3.      Keywords:  After selection keywords the most recommended keywords
placed in this section.
Meta tag Tools: Meta tag tool,

Content Analysis:
We have to increase our keyword density it means our imp keywords
should be repeat in middle of our content and starting with main
keyword and try to end with that keyword.  Every 100 words Keyword
should be repeat Low Level Keyword 3-4 times. Medium Level Keywords
5-8 times High Level Keywords 9-10 times.
       Content Optimization
       Image Optimization
       Using Alt tags
       using Heading tags
       Using Text Links
       Hipper links.
Home Page:500-800 words.  Home page size 30kb, internal page size 40kb
Keyword Density Tools: Live-keyword,
Keyword      % of Keyword      % of Required

OFF Page Optimization
* Manual submission to all major search engines
* Semi-automatic submission to more than 200 Search Engines
* Resubmission of sites to certain search engines if necessary
* Submission to important paid inclusion directories
* Yahoo Directory Inclusion
* Submission to Dmoz directory
* Submission to more than 5000 free inclusion quality directories
* Re-optimization of site
* Reciprocal link building - 2way and 3way links
* Link Popularity through one way links
* Buying text link advertisements from relevant sites to increase the
link popularity
* Article Submission
* Newsletter Submission
* Forum Posting
* Blog submission
Link Building (Inbound)
Getting back links from other websites mean we have to submit our
website in Directories, Forums, Blogs, Social Book Merchant, Social
Page Rank depends on No of back links.
Checking for back links in search engines : links:
Site checking :

Link Exchange (Outbound)
The process of exchange link between two websites.

Site Maps:
Html Site Map: All Pages Links placed here it should be text links.
XML site Map: Its for Search engine purpose it should be created in
xml File name: sitemap.xml placed in root folder

RSS ( Really Simple Syndication/Rich site Summary) :
Channels: Modified Pages
Items: Other Pages

File Name: RSS. XML

Create Rss Feeds follow this link

 filename: Robots.txt
Hides some confide ional maters in web pages.

User Agent: *
* Disallow:

 means all search engines (Google, yahoo, Msn )
 means Not indexing of out site
 means not reading particular page.
* Monthly management plan
* Detailed Ranking Report
* Weekly updates & comprehensive Monthly Ranking Reports
* Submission Management with Reports
* Site Visibility Statistics Report
* Server Check and Link Check
* Search Engine Algorithm Updates
* 100% Guaranteed Uptime during site Modifications
* Multiple CD Burned backups of Optimized pages and site
* Technical Support
* 24/7 Phone support and online support

Kishore SEO - Latest SEO Updates and Online SEO Training ©2008.