Digital Marketing

Oct 31, 2008

Why Google Banned Websites?

It's a simple question... Are you asking Google to penalize your website?

I'm sure you're probably thinking; Well, of course not! Yet daily I see new people complaining in search engine optimization forums that their websites have been banned by Google and they "have no idea why".

These people claim they've done nothing wrong and are absolutely clueless as to why their site is no longer in Google. The purpose of this article is to teach you one VERY important thing.

What NOT to do when optimizing your website, to make sure you don't get banned.

How do you know if you've been banned?

First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website.
There are a couple of things you can do.
  • Check Google's search results.
  • View the Google toolbar.

Check Google's search results

Go to Google and enter your entire URL into Google's search box. In this example we'll use a made up domain name. ( On a side note, I tried and and both were already taken. Apparently we've got some creative people out there... :-)
Anyway, we'll go to Google and enter our entire URL and click "search"

Google Search Result
Notice that Google says there is no information available for this URL? This means that the URL is no longer in Google's database (a.k.a. index)
If you enter a brand new website into Google, you'll always get this message until the website has been indexed. But, in this case, the website we entered has been banned by Google for some reason is either banned or is brand new. If we know our website was once in Google and do the search I just showed you above, and Google says "Sorry, no information is available for URL [whatever your URL is]", then chances are... you're banned.
Another way you can quickly see if your website has been banned is by:

Viewing the Google Toolbar

Download the Google Toolbar here:
Once it's installed, simply visit your website. If the Google toolbar is completely gray, this may meen that you have been banned by Google.
Banned Site
Not Banned:
Not Banned Site
Ok, so now we know how to tell if our website has been banned.

Why your website banned?

There are many onpage ranking factors AND offpage ranking factors that can cause Google to ban your website. Before I begin, I want you to know that many websites still get away with doing some of these things. They DO NOT help your rankings and are simply a waste of time, so don't try them. Sooner or later Google will catch up to these websites and will remove them.
It's just not worth the risk when doing them no longer helps your ranking to begin with.

Hidden Text

Hidden Text is simply text that users can't see when they visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without it interferring with what the visitors actually see. Yet, the search engines can still see hidden text.
For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.
I did a quick search in Google and quickly found an example of a website using hidden text. Have a look below:

hidden Text
At first glance, you're probably wondering where the hidden text is...
Let me show you. I went to the website and clicked "ctrl + a" on my keyboard. This will highlight the entire webpage as shown below:

Hidden Text website
Now we can clearly see the hidden text at the very top left side of their website that says "fat loss body fat abs weight loss diets bodybuilding dieting tips abdominals"
These are keywords that they want to rank well for and want the search engines to see when they first visit their website. Yet, they don't want their visitors to see this text. So, they've made the text white, to blend in with the background.

Alt image tag spamming

This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website.
The following is a website that wanted to rank well for "cabbage soup diet". What they've done is inserted a graphic of a cabbage. They've then added an alt image tag to the graphic. When a visitors visits the website, and hovers their mouse over the cabbage soup graphic, a little popup will appear.

Image Spamming
Notice how many times they've repeated the word "cabbage soup" and "cabbage"? Way too many! It serves no purpose other than to cram as many keywords as possible into their webpage.
The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people.
Alt image spamming is something you want to stay clear of. Using alt image tags are good, but you can overdo it, as you can see above. A good alt image tag in this case would simply be: cabbage soup diet graphic

Meta Tag Stuffing

What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags.
For example, the following website is trying to rank well for the keyword "tents".
This is obviously ridiculous. Google, and other search engines no longer use Meta Tags to rank websites.
Google WILL penalize it, and it WILL NOT help you... so, why would anyone do something like this?
Stay away from it.

Title Tag Stuffing

The title is what appears in the top left hand corner of your webpage. Below is an example of Title Tag Stuffing.

SEO Website Promotion, google banned website.
Don't do it... You only need to include your keyword(s) one time in your title tag.
Anymore than 1 time will only dilute the effect, and if you overdo it as shown above, you may get severely penalized and drop in the rankings.
Those are just a few of the things that people are continuing to do online. These things WILL eventually get your website banned or penalized and WILL NOT help you rank well. It's just a waste of time and effort, plus it's just plain ignorant to waste your time on something that doesn't work and will get your website banned from the search engines anyway.

How to choose the Right Domain Name?

SEO Material provides few important rules to choose the right domain name. While the availability of domains which follow all of these rules may have become limited, try to follow as many of these rules as possible.

Consider naming your company and registering a domain name starting with the digit 1. Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are. Another way is to simply list them in chronological order (and sometimes in reverse chronological order) based on the dates the sites were submitted.

The other, and far more popular classification system is alphabetic. Now, the first character in the ASCII chart which can be used as the first character in a domain name is the digit 0. The next character is the digit 1.

Normally, you wouldn't want to start a domain name with the digit 0 since it might send all the wrong signals to your customers. For instance, if we had named our domain, it would be telling our customers that we cannot get them any search engine rankings at all! Hence, unless you really have a good reason for doing so, you should avoid using domain names starting with the digit 0.

* Instead name your domains starting with the digit 1. More specifically, name your domains starting with "1st". This will ensure that you get a high alphabetical placement in those directories which classify sites alphabetically. Furthermore, depending on the industry in which your company operates, it may also send the right message across to your customers - it indicates that you are the first company to consider in your industry.

And guess what - the mother of all directories - Yahoo! - lists web sites alphabetically based on the Title that had been submitted. Yahoo! wants the Title to be the official name of the site. This implies that sites which start with the digit 1 will be placed at or near the top of a category. Assuming that you can get your site listed in Yahoo!, just look at what a top ranking in one of the categories in Yahoo!'s directory can do for the popularity of your site!

Furthermore, a small caveat here. If you are going to name a domain starting with "1st", also register the domain which starts with "ist". Then, have the domain containing the vowel "i" redirect visitors to the domain containing the digit 1. This is because people will often type in 'ist' when they mean '1st' and vice-versa. Also, for every email alias that you create for the domain containing "1st " (like, you should create the corresponding email alias for the domain containing "ist" (like

Also, this strategy of registering domains starting with '1st' is mainly applicable if yours is a somewhat new company. If you own a well established concern with a well known domain, you simply cannot change your company name and your domain in a hurry because you will confuse your existing customers.

* Don't want to start your domain name with "1st"? Consider starting it with "A", "B" or "C". Although domains starting with A, B or C will be listed after those starting with the 10 digits, you can still get a pretty high alphabetical placement with A, B or C.

*Try to register a domain which contains a popular keyword applicable for your industry. This will help your customers remember your domain name better. Furthermore, for searches conducted in Yahoo!, a higher ranking will be given to those web sites which contain the keywords in the title.

And according to Yahoo!'s instructions, the Title should always be the official name of the site. Thus, if the domain name contains a keyword, you will be able to include the keyword in the Title which will improve your ranking in Yahoo!. As a minor side-benefit, this can also help to increase the ranking of your web site in some search engines. Hence, in an ideal case, you should register a domain of the form 1st[keyword].com (without the brackets of course).

* Try to avoid using domains that contain '2' for "To', '4' for 'For', 'u' for 'You' and so on even if they seem to make your domain sound 'cool'. Your customers will easily get confused if you do so. However, if you must register such a domain, register the expanded form of the domain as well, i.e. if you are registering, also register

* Don't register a domain containing the digit 0 in it, unless it is going to be part of a recognizable word (like 1000 or 2000). This is because the digit 0 is often confused with the vowel O. If you feel that you must register a domain with the digit 0, make sure that you also register the corresponding domain containing the vowel O.

* Always use ".com". If yours is a serious business site, avoid using domains ending in "nu" or "to". Your business will have little credibility if you do so. You can consider registering a ".net" domain, but since most people are familiar with ".com", it is better to stick to convention.

*Should you or should you not use hyphens in your domain? Well, the jury is out on the question. While some Internet marketers will tell you that domains containing hyphens are difficult to remember, spell and pronounce, others will state that domains containing hyphens are, in fact, easy to remember, spell and pronounce. Go figure.

Personally, I would feel that whether or not hyphens are helpful has to be determined on a case by case basis. However, if you register a domain containing hyphens, make sure that you also register the corresponding domain without the hyphens. Once you do that, you can simply redirect visitors from the domain without the hyphens to the domain with the hyphens.

* Don't make your primary domain too long. Even though 67 character domains are a reality, exactly how many of your users will want to type a domain name like

Register a domain which satisfies all the rules that I outlined above, try to follow as many of the above rules as you can.

What is SEO?

SEO (Search engine optimization) is simply "the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible". It is sometimes referred to more generally as search engine marketing, but in fact SEO (Search Engine Optimization) is just one facet of search engine marketing.

SEO specialists or "search engine optimizers" have sprung up to fill the need for these services over the past 8+ years. Most search engine optimizers will work either directly with the site administrator or with their web site designer to alter the site's code and content to ensure it gets the exposure it deserves in the most popular search engines and directories. The key to a successful SEO campaign is to find a specialist with a good track record, in an industry plagued with inexperienced and unethical providers.

Companies are spending tens of thousands of dollars on online and offline advertising, including banner ad, Pay Per Click (PPC) and viral marketing campaigns, so one could be forgiven for assuming that these companies do not need free traffic from the "organic" search engine listings.

However, by ignoring the most common method used by people browsing the Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites. After all, brick and mortar companies don't refuse to put a sign up in front of their businesses just because they have put large amounts of money into promoting themselves via television advertising. Online companies, likewise, should not disregard optimizing their sites for search engines - a relatively inexpensive exercise - simply because they have put large amount of money into other marketing strategies.

Web site is a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensure it can be found is like constructing a storefront without any doors.

It is obvious that companies need to invest in search engine optimization services to ensure their sites are made more search engine compatible and therefore visible to their target markets.

SEO Articles

What is SEO?

SEO (Search engine optimization) is simply "the use of search engines to draw traffic to a web site. It is the technique of attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible".

How to choose the Right Domain Name?

Consider naming your company and registering a domain name starting with the digit 1. Better still, choose a name starting with "1st". Why? When people create directories of web sites, they have to decide how they are going to classify those web sites. One way to classify web sites is to list them on the basis of how "good" they are.

Why Google Banned Websites?

First let me show you how to see if you're clearly banned by Google. Often times people think they've been banned, when in reality they've just dropped in ranking and can't find their website.

11 Basic Ways for Website Promotion

The most important strategy is to rank high for your preferred words on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content on your webpage, so let's begin with steps to prepare your webpages for optimal indexing and website promotion.

Keyword & its Types & Keyword Density & its importance.

A word used by a search engine in its search for relevant Web pages is called Keyword. Keyword tags are an important element in all web pages. keyword tags are one of the best ways of optimizing the number of visitors on your site.

Importance of Robots.txt

Robots.txt file is a very important file if you want to have a good ranking on search engines, many websites don't offer this file. A Robots.txt file is helpful to keep out unwanted search engine spiders like email retrievers, image strippers, etc. It defines which paths are off limits for spiders to visit. This is useful if you want to hide some personal information or some secret files.

Pay Per Click (PPC)

Pay-per-click advertising is one of the most cost-effective methods of getting leads known to Internet business owners. It gives you instant traffic, and allows you to test your business model in real time.

What is Google Page Rank?

Google Page Rank is simply Google's way of displaying how important a webpage is. Google assumes that when 1 webpage links to another webpage, it's actually "casting a vote" for the webpage. The more votes you have for your webpage, the more important your webpage will be.

How to Calculate Page Rank?

Now let's talk about "almost" EXACTLY how page rank is calculated. Over 99% of the webmasters on the internet do not understand how Page Rank(PR) is calculated. I'm going to refer to Page Rank as PR throughout the rest of this article, for the sake of not having to type it over and over.

Web directory & its importance

A web directory is a collection of links broken down into relevant categories. Think Yahoo! and their directory, the Open Directory Project or even the Google Directory (which, incidentally, is pulled from the ODP).

What is a Blog?

In 2003 blogging was a novelty. In 2004 it became a trend. Today, having a blog is a business necessity. Whether you are looking to voice your opinion on an issue you feel strongly about, or you're looking to explore your creative side, or promote yourself as an expert in your field, having a blog has fast become one of the prime markers of status and business nous.

What does Google really want?

Why Google, you ask? What a stupid question, you might also ask. Well, let me explain myself. However, while I do so, keep this question in mind and try to answer it alongside me.

What is the Google Sandbox Theory?

There are several theories that attempt explain the Google Sandbox effect. Essentially, the problem is simple. Webmasters around the world began to notice that their new websites, optimized and chock full of inbound links, were not ranking well for their selected keywords.

What is RSS?

RSS stands for “Rich Site Summary”, although other terms such as “RDF Site Summary” (which emphasizes the file format) and “Really Simple Syndication” (which highlights the main selling point of RSS) are also useful in defining RSS by the book.

Importance of Sitemap

Building a perfect sitemap is a lot like building a perfect website - you need to account for contextual grouping of your pages, hierarchical linking between your pages, and most importantly, a clean, concise format that provides search engine spiders with a super-fast blueprint for indexing your website.

How to increase your Website Traffic?

This question is so common though, here briefly describe some common way to increase your website traffic.

What is over optimization?

Over-optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.

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